Google Enterprise Profiles new emergency assist attributes for Ukraine help

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Google Enterprise Profiles is rolling out a brand new enterprise attribute beneath a brand new class known as “emergency assist” the place you possibly can say if your enterprise or group accepts donations, employs refugees, wants volunteers or affords free services or products.

What it appears to be like like. Here’s a screenshot from Krystal Taing on Twitter of the brand new attributes:

How you can entry it. You could possibly entry these new attributes by logging into your Google Enterprise Profile account, clicking on the “Information” tab after which scrolling all the way down to edit your “Attributes.” All it is advisable do it click on on the pencil icon to open up the accessible attributes to your enterprise.

Don’t see it? If you don’t see it, you aren’t alone. I personally don’t see this in for my enterprise itemizing and I think lots of you don’t both. It is likely to be a gradual rollout of this attribute or it might be solely accessible to sure kinds of companies or organizations or to sure companies or organizations in particular areas.

Partoo famous that these attributes usually are not accessible for all industries, plus extra of that is famous on the Google weblog put up right here. Ben Fisher advised me that is restricted to Ukraine and surrounding areas and shared this lodge particular assist doc from Google.

Resort lodging. This week, Google additionally launched new attributes for lodge listings in Google Resort search to outline if they’ve free or discounted rooms accessible for these displaced from Ukraine. Here’s a screenshot of that:

Why we care. This can be a superb approach so that you can spotlight how your enterprise or group will help refugees and basically with the Ukraine disaster. As well as, your enterprise or group may even see particular icons of their enterprise listings in Google Maps and Search when these attributes are added. I’ve but to see how these attributes are mirrored to searchers on the frontend.


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About The Creator

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming workforce for SMX occasions. He owns RustyBrick, a NY based mostly internet consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM matters. Barry’s private weblog is called Cartoon Barry and he might be adopted on Twitter right here.

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