Google launches software to simplify Enhanced Conversions setup


Google rolled out a Chrome extension designed to assist advertisers troubleshoot their Enhanced Conversions setup known as EC Help.

Why we care. Enhanced Conversions are essential for enhancing Google Adverts efficiency, however setting them up appropriately generally is a problem.

The way it works:

  1. Advertisers set up the EC Help Chrome extension
  2. They run a check conversion on their web site
  3. EC Help identifies potential points and prompt subsequent steps

Between the traces. This software displays Google’s efforts to make superior promoting options extra accessible to a broader vary of customers.

What advertisers assume. We first noticed this replace on Head of PPC, Scott Carruthers’ LinkedIn

Screenshot 2024 07 05 At 19.33.12

I ran a ballot on X to gauge how difficult persons are discovering establishing Enhanced Conversions. Not everybody finds it cumbersome. The quantity of complexity is expounded to the structure of a web site, based on a number of sources. Boris Beceric and Rob P commented on X:

Screenshot 2024 07 05 At 19.27.38 Edited

The large image. Enhanced Conversions enable advertisers to ship hashed first-party conversion knowledge to Google, powering instruments like Sensible Bidding, for higher advert efficiency.

The place to get it. The EC Help Chrome extension is out there for obtain now.

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Concerning the creator

Anu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.

In 2008, Anu’s profession began with

 delivering digital advertising campaigns (largely however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments by means of inspiring management each on company, consumer and advertising tech aspect.


Outdoors modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Reside, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech. 


She can be a world speaker with a few of the phases she has offered on being SMX (US), SMX (Munich), Associates of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Reside, AdWorld Expertise (Bologna) and extra.