Google Pixel Celebrates Accessibility in Its Newest Tremendous Bowl Advert


For the previous two years, Google has used its Tremendous Bowl spot to tout the capabilities of its Pixel digital camera, together with its Actual Tone pores and skin illustration function and the power to repair errors (or delete total folks) in pictures. For 2024, the pattern continues, with Google highlighting its Guided Body accessibility software in a 60-second spot titled “Javier in Body.”

Directed by blind filmmaker Adam Morse, the advert follows a blind man named Javier who makes use of the Pixel’s AI-powered Guided Body function to doc vital moments in his life, from discovering like to having a toddler. When creating the movie, Morse painted the digital camera lens with petroleum jelly to assist viewers expertise the world from Javier’s perspective.

Guided Body makes use of audio cues, high-contrast animations and haptic suggestions to assist blind and low-vision people take photographs with the Pixel’s front- and rear-facing cameras. The function debuted for the front-facing digital camera in 2022 earlier than being expanded to help Pixel’s rear-facing digital camera final fall.

“Javier in Body” was created by Google’s Inventive Lab in collaboration with Intestine Miami.

Daryl Butler, vp of units and providers advertising at Google, talked in regards to the firm’s targets for the spot: “With ‘Javier in Body,’ we wished viewers to know that people who find themselves blind or low imaginative and prescient take pleasure in taking footage as a lot as anybody else. And Javier’s story is one which anybody can recognize, human truths like falling in love and beginning a household.”

Final 12 months, the Google Pixel advert “Mounted on Pixel” ranked 12 on the USA Immediately Advert Meter, whereas the 2022 iteration of the marketing campaign “Seen on Pixel” with Lizzo ranked 20 on the USA Immediately Advert Meter.

For the most recent Tremendous Bowl 58 promoting information—who’s in, who’s out, teasers, full adverts and extra—take a look at Adweek’s Tremendous Bowl 2024 Advert Tracker and the remainder of our tales right here. And be part of us on the night of Feb. 11 for one of the best in-game protection of the commercials.