Google Play lowers commissions, Apple drops anti-steering rule, Pinterest clones TikTok, Android 12 arrives – TechCrunch


Welcome again to This Week in Apps, the weekly TechCrunch sequence that recaps the newest in cellular OS information, cellular purposes and the general app financial system.

The app trade continues to develop, with a document 218 billion downloads and $143 billion in world shopper spend in 2020. Shoppers final yr additionally spent 3.5 trillion minutes utilizing apps on Android gadgets alone. And within the U.S., app utilization surged forward of the time spent watching stay TV. At present, the typical American watches 3.7 hours of stay TV per day, however now spends 4 hours per day on their cellular gadgets.

Apps aren’t only a method to move idle hours — they’re additionally an enormous enterprise. In 2019, mobile-first corporations had a mixed $544 billion valuation, 6.5x increased than these and not using a cellular focus. In 2020, traders poured $73 billion in capital into cellular corporations — a determine that’s up 27% year-over-year.

This Week in Apps presents a method to sustain with this fast-moving trade in a single place with the newest from the world of apps, together with information, updates, startup fundings, mergers and acquisitions, and ideas about new apps and video games to strive, too.

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⭐️ Google lowers its Play Retailer commissions. In a major transfer, Google introduced it might decrease commissions on subscription-based apps to fifteen% from day one, as a substitute of 30% for the primary yr, which then drops to fifteen% in yr two and past (like Apple presents). It additionally introduced that apps collaborating in its new Play Media Expertise Program might see their commissions adjusted to as little as 10%. This program contains apps the place the content material prices account for almost all of gross sales, together with video streaming, music and e-books apps. Google additionally competes in a few of these areas with its personal companies and is underneath elevated risk of regulation globally, in addition to engaged in lawsuits over app retailer charges, together with one within the U.S. with Epic Video games. The brand new charges will kick in on January 1, 2022 and comply with Google’s beforehand introduced discount of commissions from 30% to fifteen% on the primary $1 million of developer earnings. Google says 99% of builders will qualify for a service charge of 15% or much less. Sensor Tower information signifies Google Play noticed $38.8 billion in total shopper spending in 2020, incomes it $11.6 billion in in-app purchases.

⭐️ Apple launched a brand new set of App Retailer Pointers which embrace three key modifications, together with these to anti-steering guidelines. One of many modifications is the results of a beforehand introduced settlement settlement with a category of U.S. app builders. It clarifies that builders are allowed to speak with their prospects about different cost strategies obtainable exterior their app. Associated to this, one other new guideline explains that apps could request buyer info like title and e mail, however the request have to be optionally available for the consumer and shouldn’t stop them from utilizing the app. The third guideline is unrelated to authorized motion, and easily particulars how builders can use a brand new App Retailer characteristic, known as in-app occasions, which rolls out subsequent week.

⭐️ Trump introduced his plans to launch a brand new social networking app, which in fact he’s calling Fact Social. The previous president was banned from main social platforms following the January 6 assault on the Capitol, for utilizing his account to incite violence. In response to a press launch this week, Trump Media and Expertise Group will merge with a SPAC known as Digital World Acquisition Group to launch Fact. However earlier than you go considering Trump has constructed his personal Twitter, it seems the brand new community is definitely only a fork of the open-source Mastodon codebase. Mastodon is launched underneath the AGPLv3 license, which requires the code and its modifications to be made public. Fact has not carried out so, although screenshots and investigations clearly reference Mastodon. As an alternative, the Fact web site falsely claims all its supply code is proprietary. This implies Fact is in violation of the Mastodon licensing settlement, and the group is now looking for authorized counsel. Satirically, Fact is beginning off with a lie. Who would have guessed it!

⭐️ Android apps arrive on Home windows 11. Microsoft this week started testing Android apps on Home windows. The corporate introduced round 50 Android apps to the Home windows 11 Insider Program, permitting customers to strive apps together with the Amazon Kindle app, The Washington Submit app, Conflict of Kings, Coin Grasp and Lego Duplo World, amongst others. The apps will run on each AMD and Intel gadgets with the apps operating on the Home windows Subsystem for Android (powered by Intel Bridge Expertise). PCs might want to have virtualization enabled, run Home windows 11 and also you’ll want an Amazon account to entry the Amazon Appstore. Now that the apps can run, subsequent comes the actual query: will anybody care to make use of them?

Picture Credit: Google

⭐️ Google launched new Pixel 6 smartphones and rolled out Android 12 to the general public. Android 12 is a serious replace when it comes to the look-and-feel of Android, because it introduces a themeable, personalised design language known as Materials You, which helps you to shortly and simply change your complete look of your cellphone throughout the lock display screen, settings, notifications, widgets, apps and extra. It additionally provides higher accessibility and privateness options, new widgets, improved enterprise options and different instruments.

Platforms: Apple

Picture Credit: Apple

  • Apple launched Tech Talks 2021, a sequence of over 100 on-line periods and 1,500 workplace hours designed to assist builders constructing apps and video games. The Tech Talks will run over the course of the following eight weeks and can be carried out throughout time zones. Workplace hours will deal with issues like App Overview, Evangelism, App Retailer Join and Developer Technical Assist, and can provide builders 30-minute conversations about their apps to assist problem-solve and higher perceive pointers and instruments. The periods are freed from cost to members of the Apple Developer Program and the Apple Developer Enterprise Program.
  • Alongside its new Macs, Apple launched a $4.99/mo model of its Apple Music service which solely operates by means of Siri. Probably designed primarily to be used with HomePod (or maybe AirPods), subscribers will solely see an Apple Music interface that reveals ideas based mostly on their preferences and their not too long ago performed tunes.
  • Apple will roll out software program updates throughout all platforms subsequent week. The corporate introduced the information in a press launch for AirPods (third gen.), noting iOS 15.1, iPadOS 15.1, watchOS 8.1, tvOS 15.1 and macOS Monterey had been all on the way in which within the week forward.

Picture Credit: Apple

  • Together with the discharge of iOS 15.1, Apple mentioned builders will be capable of make their in-app occasions discoverable immediately on the App Retailer. Builders can create their occasions in App Retailer Join and schedule when they need them to seem. The characteristic will give app makers a greater method to showcase issues like recreation competitions, film premieres and livestreamed experiences. The occasions will start to seem beginning on October 27.

Platforms: Google

Picture Credit: Google

  • Google additionally introduced Pixel Go, an all-in-one subscription that mixes a brand-new Pixel cellphone with entry to Google’s premium companies. The service is out there at $45 monthly for the Pixel 6 and $55 monthly for the Pixel 6 Professional and contains YouTube Premium, YouTube Music Premium, 200 GB of cloud storage with Google One, Google Retailer reductions and a Google Play Go subscription to free apps and video games with out advertisements or in-app purchases.
  • Among the many new options coming to Pixel 6 first is an up to date Telephone app that can present callers the anticipated wait instances for toll-free numbers, and which is able to assist information callers by way of companies’ cellphone bushes by having Google Assistant take heed to the choices and show them as textual content.
  • Pixel 6 can even embrace a brand new characteristic known as Fast Faucet that provides a camera-only model of Snapchat on to the system’s lock display screen. The characteristic will make it simpler and quicker to take pictures to share on Snap and represents an attention-grabbing tackle the standard app pre-load deal by making it appear extra like a tool characteristic, not bloatware.
  • Google Play now permits app builders to fill out their “Information Security” information for the part that can come to the Play Retailer in February. As soon as stay, customers will be capable of view particulars in regards to the information collected by the app and the way builders will use that information alongside the app’s itemizing.


Picture Credit: WhatsApp

  • WhatsApp rolled out a brand new Collections characteristic to make it simpler to buy by way of its app. Collections enable companies to arrange the gadgets of their catalogs by class so prospects gained’t need to scroll by way of lengthy lists of things to search out what they’re in search of.
  • Spotify partnered with Shopify to permit artists to promote their merchandise by way of their profiles within the Spotify app. The combination will enable artists to sync their product catalogs to Spotify and select three gadgets to characteristic on their profiles. Spotify has an identical integration with Merchbar.
  • Walmart begins testing purchasing by way of textual content. Walmart’s R&D group Retailer Nº8 start testing a characteristic known as Walmart Textual content to Store with prospects in choose markets to raised perceive how conversational commerce might work for its prospects.

Augmented Actuality

Picture Credit: Snap

  • Snap introduced the launch of Arcadia, a world inventive studio that can assist manufacturers ship AR promoting and experiences that may be shared throughout net platforms and app-based AR environments past simply Snapchat itself. The studio, which is able to operate as a division of Snap, will accomplice with manufacturers and creators, and is already working with Verizon, WWE, Shake Shack and P&G Magnificence. As a part of this launch, Snap took over a Shake Shack in NYC for every week to point out of AR experiences.


Fb launched its digital pockets app Novi right into a pilot program that permits customers to begin buying and selling the Paxos Greenback (USDP), a stablecoin tied to USD created by Paxos. Coinbase will present custody companies for this system which is able to first be obtainable within the U.S. and Guatemala to allow cross-border cash transfers. Nevertheless, Novi gained’t initially make the most of the Diem Affiliation’s stablecoin Diem, as Fb says it’s awaiting regulatory approval. The app is out there on iOS and Android.


Picture Credit: Pinterest

  • Pinterest clones TikTok and publicizes $20 million in creator rewards. Pinterest has been making an attempt to reposition its enterprise as a house to creators, not only a purchasing inspiration web site. This week it expanded these efforts with new TikTok-inspired options, together with a vertical video feed that options its video-powered “Thought Pins” and the power to answer movies with “Takes.” It additionally introduced a plan to speculate $20 million in “Creator Rewards,” a sequence of expanded creator instruments, assist for the Amazon Associates associates program, in addition to the launch of its personal authentic content material.
  • Snap shares drop 22% after the app missed on income expectations in its Q3 earnings. Snap introduced in $1.07 billion in income versus the $1.10 billion forecast by Refinitiv. The corporate mentioned its promoting enterprise was hit more durable than anticipated by Apple’s privateness modifications. DAUs had been as much as 306 million from 293 million within the prior quarter.

Picture Credit: Instagram

  • Instagram provides “Collabs,” new music options, assist for posting from the desktop net and new fundraiser options, in a sequence of updates. Collabs enable folks to co-author each Feed posts and Reels. To take action, customers can invite one other account to be a collaborator from the tagging display screen on Instagram. If the opposite individual accepts, each accounts will seem within the put up or the Reels header and content material can be shared to each units of followers. It additionally added new results known as Superbeat and Dynamic Lyrics. The previous intelligently applies particular results to music to the beat of the consumer’s track and the latter shows 3D lyrics.
  • Fb assessments a brand new possibility for cross-posting Fb Feed posts to Instagram. Customers with the choice will be capable of cross-post to Instagram single pictures, single movies or multi-photo albums as much as 10 pictures — the max that’s supported by way of Instagram’s carousels. Different codecs, like GIFs, polls, pictures albums with greater than 10 pictures, Feed reshares, text-only posts and any media that’s too tall for Instagram’s Feed are usually not eligible for cross-posting.
  • Twitter rolls out the power for anybody to host a House on iOS and Android. Beforehand, the corporate had restricted entry to internet hosting Areas to accounts with at the least 600 followers. Twitter says it’s nonetheless rolling out the devoted Areas tab, which was not too long ago prolonged to extra folks in English on iOS, however isn’t but obtainable on Android. It additionally added the power to subscribe to folks’s Revue newsletters from the Timeline.
  • TikTok says its movies longer than 1 minute have obtained over 5 billion views globally, and movies span over 2 minutes, on common. The brand new format is hottest in Vietnam, Thailand and Japan, whereas TikTok customers within the U.S., U.Ok. and Brazil have interaction with longer movies essentially the most.


  • Fb Messenger added new AR experiences for group video calls. In contrast to conventional AR results, the brand new “Group Results” apply to everybody within the name on the identical time. At launch, over 70 group results can be found, together with a recreation the place you compete to construct the most effective burger the quickest. Fb says the characteristic can be coming to Instagram quickly.
  • WhatsApp expanded its joinable calls characteristic to group chats. Joinable calls had been first launched in July and permit customers to affix an ongoing group name after it has begun.

Streaming & Leisure

  • YouTube Music’s free tier will go audio-only beginning subsequent month as a part of a serious replace to the YouTube Music app. The music, nonetheless, will now stream within the background when the app is minimized or the cellphone display screen is off, as a part of the free service, however movies will change into a paid characteristic.
  • YouTube tops $3 billion in shopper spend on iOS as of October 17, 2021, in keeping with App Annie information. YouTube ranked No. 3 amongst all non-gaming apps by world lifetime shopper spend as of October 2021, the agency mentioned.
  • Amazon Music added assist for spatial audio to extra gadgets, together with iOS and Android gadgets with their current headphones and choose gadgets that assist Alexa Forged. Spatial audio was first launched in 2019, however had not but been obtainable by way of cellular on headphones. The characteristic is obtainable to Amazon Music Limitless subscribers solely.
  • Spotify opened up entry to a brand new instrument for creators that can enable them to start publishing their video podcasts to its service. The instrument can be supplied by the corporate’s podcast creation platform Anchor, and expands on the worldwide launch of video podcasts final yr, which encompassed solely a choose group of creators. At present, the product includes a waitlist, however Spotify says customers ought to anticipate to see an expanded choice of video quickly.


  • Google’s Stadia game-streaming service goes white label. The corporate had earlier mentioned it might provide its companies to companions, and now AT&T Wi-fi prospects will be capable of stream “Batman: Arkham Knight” from their browser…however on their desktop, not cellphone (oddly). That is the primary in-the-wild instance of Stadia’s white-labeling, nonetheless. Extra are prone to come.
  • App Annie updates its Recreation IQ market intelligence instrument with enhancements together with Function Tagging, Style Abstract and Tag Developments.

Well being & Health

  • Digital therapeutics firm Limbix launched information from a trial on its new product, SparkRx, a self-guided remedy program for teenagers run solely on a cellphone. The app is designed to assist teenagers handle melancholy, by encouraging teenagers to pay attention to their emotions, and schedule actions that go away them feeling higher.

Journey & Transportation

  • Bolt Mobility launched in-app navigation for its shared e-scooters. The system known as MobilityOS and can be accessed by way of a smartphone that can be mounted to, and charged by, the scooter. The mounts will roll out to the next-gen scooters, the “Bolt Two.”
  • Lyft says it obtained over 4,000 stories of sexual assault, together with 360 stories of rape, on its app from 2017-2019. The findings had been revealed as a part of the corporate’s first-ever security report, arriving two years after Uber’s. 

Authorities & Coverage

  • The Yahoo Finance iOS app was eliminated from China’s App Retailer. Neither Apple nor Yahoo commented on the matter, however it’s potential the app was pulled as a result of it was getting used as a method to learn information tales from media retailers which are sometimes blocked by the Chinese language authorities.
  • Apple additionally eliminated a well-liked Quran app in China after a request from native regulators. The app allowed customers to learn the Islamic non secular textual content and different prayer-related info.
  • TikTok and Snap will testify earlier than Congress for the primary time subsequent week as a part of lawmakers’ investigation into how Huge Tech platforms are impacting children’ security. (Snap will doubtless focus on its plans for a brand new household middle in its app, which is able to provide some form of parental insights and controls over minor kids’s utilization.)
  • Fb was fined $70 million by U.Ok. regulators for intentionally withholding info associated to the continuing antitrust investigation of its Giphy acquisition.

Safety & Privateness

  • Tencent says it mounted a vulnerability that made some WeChat content material obtainable to Google and Bing, each of that are blocked in China. Forward of the information, there was hypothesis that Beijing regulators had gained a victory of their push to cease tech corporations from constructing walled gardens which blocked rivals from accessing information in every others’ companies.
  • Google’s Play Shield service is break up off into its personal app with Android 12. The protection service scans for malware in your system, and might be now simpler to replace as a standalone utility.

🤝 A report by Bloomberg that Pinterest might be acquired by PayPal for $39 billion drove Pinterest top off 19%. Buyers preferred the concept of turning the inspirational purchasing platform right into a funds pipeline, it appears.

🤝 Twitter acquired London-based group chat app Sphere. The app was based by Tomas Halgas and Nick D’Aloisio — who beforehand based information abstract app Summly, which he bought to Yahoo on the age of 17 for a reported $30 million. Deal phrases weren’t disclosed, however Sphere’s group of 20 will be a part of Twitter and the app can be shut down.

🤝 Pear Sports activities acquired the favored exercise app Aaptiv, which has 13 million downloads and has seen greater than 36 million lessons taken. The app will proceed to function and Pear says it is going to additional put money into the product by integrating it with Pear Coaching Intelligence and bringing it to employers. Deal phrases weren’t shared.

💰 Buyer engagement platform Batch raised $23 million in its first-ever spherical led by Expedition Development Capital with Orange Ventures collaborating after years of bootstrapping. Batch comes from the identical group behind AppGratis, and started as managed push notification platform for iOS, Android and the online. It then expanded to change into a martech platform that works with current information sources, together with CRM, CDP and analytics merchandise. The corporate now counts 300 enterprise shoppers as prospects.

💰 Indian social media app Lokal raised $12 million in a Collection A funding led by Tencent, in keeping with a supply. The hyperlocal app helps customers join, discover jobs, sustain with native info and extra.

💰 Venezuelan supply tremendous app Yummy raised $18 million in Collection A funding led by Anthos Capital. The app combines meals supply and ridesharing, and now has over 200,000 registered customers.

💰 Indian fintech CRED, which helps customers enhance their credit score by paying their bank cards on time, raised $251 million in Collection E funding. The spherical was led by current traders Tiger World and Falcon Edge. Marshall Wace, Steadfast DST World, Perception Companions, Coatue, Sofina, RTP and Dragoneer Capital additionally participated. The spherical values the enterprise at $4.01 billion.

💰 Neobank Zopa raised $300 million in what it calls a pre-IPO spherical led by SoftBank that values the enterprise at $1 billion. The financial institution presents a financial savings account together with credit score and mortgage merchandise, and counts some 500,000 customers within the U.Ok. The corporate’s present run price is £85 million ($116 million), and expects to be worthwhile this yr.

💰 Neobank N26 raised $900 million in Collection E funding for its digital banking service that reaches 7 million shoppers in 25 international locations. The spherical values the fintech startup at $9 billion.

💰 South Korean journey tech startup Yanolja acquired a 70% stake in a listed South Korean e-commerce firm, Interpark, for about $250 million. Yanolja is hoping to compete with international journey tech platforms by constructing a “tremendous app” that can embrace extra life-style companies together with resort, automotive, tickets and different journey reserving companies. 

💰 Cellular pockets supplier Citcon raised $30 million in Collection C funding led by Norwest Enterprise Companions and Cota Capital. The corporate permits retailers to simply accept funds on-line, in-store or inside apps — the latter of which additionally contains chat integration and assist for WeChat Pay, WhatsApp and others.

💰 Cellular information intelligence startup Embrace raised $45 million in Collection B funding led by NEA. The corporate’s Information Intelligence product helps organizations make their cellular information accessible and actionable by their enterprise intelligence and information science groups in order that different departments can use the information when making selections about new merchandise and advertising and marketing campaigns.

📈 Kakao Pay, South Korea’s largest funds app, raised 1.53 trillion gained ($1.3 billion) in its IPO after pricing shares on the prime of a marketed vary. The corporate bought its shares at 90,000 gained apiece, after initially advertising and marketing 17 million shares for 60,000 to 90,000 gained every.

🤝  Cellular video games firm Scopely introduced it’s buying GSN Video games, a division of Recreation Present Community, LLC, an entirely owned subsidiary of Sony Footage Leisure, for about $1 billion. The deal is being paid half in money and half in most popular fairness. GSN Video games operates a portfolio of free-to-play cellular and on-line video games, together with Solitaire TriPeaks, Bingo Bash and others. It has 400 staff worldwide.

💰 Recreation growth studio Kazoo Video games, which focuses on informal and midcore cellular video games, closed on $12 million in Collection A funding led by Garena. The funds can be used to advance growth, rent new expertise and put together for the discharge of future titles for iOS and Google Play.

Picture Credit: Artiphon

Artiphon debuted an app known as Orbacam that lets you create “Musical Selfies.” The app is supposed to function a companion to the Orba, a music sequencer system geared toward beginner music makers. With the brand new app, customers can sing or beatbox together with the music they’re creating, import movies and pictures from their digicam roll and add visible results to their movies, which might then be shared throughout social media platforms, like TikTok. The iOS app itself is free to make use of however the Orba is $100. (Learn the full evaluation on TechCrunch)


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