Google Search is investigating stories of delayed indexing points

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Google posted an indexing situation with Google Search, saying it’s investigating stories of indexing delays for content material. Google mentioned this situation is “affecting a small variety of websites” and they’re “engaged on figuring out the foundation trigger.”

What Google wrote. Google posted, “Google is investigating stories about delayed indexing in Google Search that’s affecting a small variety of websites. We’re engaged on figuring out the foundation trigger. Subsequent replace will probably be inside 12 hours.”

Google additionally posted these responses on X:

Began early this morning. The stories of those indexing points began to return in round 1:30 am ET on Thursday, December 21. I initially posted about it on the Search Engine Roundtable, a number of hours previous to Google confirming the difficulty. You possibly can see that a number of the complaints got here in as early as 1:30 am ET and continued to return in all through whilst I write this story.

Who’s impacted. Preliminary ideas have been that solely websites in India and particular areas have been impacted however that isn’t precisely appropriate. Others thought it needed to do with websites that publish each regular HTML pages, in addition to provide an AMP different answer.

The websites I write at, right here and the Search Engine Roundtable don’t look like impacted. The Wall Road Journal, NY Instances, Washington Publish and different massive publications additionally don’t appear to be impacted.

Google mentioned it’s only “affecting a small variety of websites.” Google will replace us when it figures out the “root trigger” of the difficulty. However I don’t anticipate Google to share which internet sites have been impacted and which weren’t.

What now. If you’re impacted, there’s not a lot you are able to do proper now however wait it out. Google is investigating the difficulty on their finish and can hopefully resolve the difficulty earlier than later. Google did say it should present an replace throughout the subsequent 12 hours, however hopefully we’ll see an replace sooner.

Why we care. If you’re noticing points with indexing of your content material and thus visitors points to your web site from Google Search, then this can be why. Once more, this particular situation is new, as of this morning. When you’ve got been having indexing and rating points over the previous a number of days or months, that’s doubtless extra of a difficulty with one of many Google Search algorithm updates and Google pondering your web site isn’t value rating and indexing at this level.

Fastened at 5:30 pm ET. Google has posted an replace saying it has now been fastened at round 5:30 pm ET. Google wrote, “We recognized and stuck the difficulty with indexing. Websites should still expertise some delayed indexing till the beforehand affected URLs have been reprocessed. There will probably be no extra updates.”