Google streamlines product knowledge administration for retailers


Google launched superior knowledge supply administration in Service provider Heart Subsequent, alongside a brand new add-on for enhanced product knowledge management. There are additionally new assist articles to elucidate the right way to use them.

Key options:

  • Attribute guidelines: Mechanically repair widespread knowledge errors.
  • Supplemental knowledge sources: Improve major product knowledge with extra particulars.

Why it issues. These updates allow advertisers to probably enhance product visibility and efficiency on Google’s buying platforms. With the automated functionalities particularly, even small enterprise homeowners ought to discover Service provider Heart less expensive to handle on their very own.

The way it works.

  1. Retailers can entry these options via the brand new Superior Knowledge Supply Administration add-on.
  2. Step-by-step steering is offered within the newly launched Assist articles.

First seen. Advertisers ought to now be seeing the choices so as to add these new knowledge sources. We first noticed how courtesy of Georgi Zayakov on LinkedIn:

Merchant centreMerchant centre

What’s subsequent? Google hints at extra updates and enhancements coming to Service provider Heart Subsequent.

The underside line. These new options might save retailers effort and time whereas bettering the accuracy and richness of their product info on Google’s platforms.

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In regards to the creator

Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.

In 2008, Anu’s profession began with

 delivering digital advertising campaigns (principally however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments via inspiring management each on company, shopper and advertising tech aspect.


Exterior enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Stay, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech. 


She can also be a world speaker with among the phases she has offered on being SMX (US), SMX (Munich), Associates of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.