Google testing blue go to button for search outcome snippets


Google is testing a big blue go to button underneath among the search leads to the cell search interface. The button says “go to” and takes you to the web site listed within the search outcomes.

What it appears to be like like. Here’s a screenshot of this button, which Shameem Adhikarath shared with me on X:

Google Blue Visit ButtonGoogle Blue Visit Button

Why we care. If Google does roll this new go to button out, and that may be a huge if, this would possibly drive the next click-through price to look outcome snippet within the search outcomes. Massive blue buttons to drive consideration and should end in extra clicks to the net search outcomes than perhaps it did earlier than.

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In regards to the creator

Barry SchwartzBarry Schwartz

Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming workforce for SMX occasions. He owns RustyBrick, a NY primarily based internet consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on very superior SEM subjects. Barry could be adopted on Twitter right here.