Google’s legacy structured knowledge testing software now’s gone


Google has formally changed its structured knowledge testing software with a brand new navigational touchdown web page to direct you to both Google’s wealthy outcomes take a look at software or the schema markup validator software.

You possibly can see the brand new touchdown web page over right here, here’s a display shot: software. In Might 2021, printed its personal schema markup validator software at This was the substitute for Google’s legacy structured knowledge testing software. The markup validator helps you validate your structured knowledge in your web site that’s used for normal functions, outdoors of the Google wealthy outcomes testing software.

Why Google made the change. Google initially launched its structured knowledge testing software in 2015 after which launched in 2017 the corporate launched the wealthy outcomes testing software. In July 2020 Google moved the wealthy outcomes testing software out of beta and with that announcement, Google mentioned it will deprecate its structured knowledge testing software.

After backlash from the business, Google determined to maneuver the structured knowledge testing software from Google’s property to Then in Might 2021, printed its very personal software. At present, Google changed its personal software with this new touchdown web page.

Variations between Google and Google’s wealthy outcomes testing software is designed to point out you solely the Google supported structured knowledge schema. However the markup validator is extra for “normal goal” and geared toward serving to you debug many extra structured knowledge sorts, properly past the Google supported ones. The software is designed to validate all structured knowledge that’s embedded in internet pages, with out Google characteristic particular warnings.

Wealthy outcomes software. The wealthy outcomes software will probably be on Google’s personal web site, designed and maintained with the aim of displaying you Google Search wealthy end result sorts. Google mentioned “to check your markup for Google Search wealthy end result sorts, you’ll be able to proceed to make use of the Wealthy Outcomes Check.” Google mentioned the official Google software for testing your structured knowledge to see which Google wealthy outcomes will be generated by the structured knowledge in your web page. You may as well preview how wealthy outcomes can look in Google Search.

Why we care. In case you might be questioning the place the outdated Google structured knowledge testing software went, now you recognize. Now you can use to check generic structured knowledge or Google’s wealthy outcomes software to check Google supported structured knowledge. After all, Google Search Console has tons of reporting on your structured knowledge as properly.

About The Creator

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming staff for SMX occasions. He owns RustyBrick, a NY based mostly internet consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on very superior SEM matters. Barry’s private weblog is known as Cartoon Barry and he will be adopted on Twitter right here.


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