GumGum Grows European Attain By means of JustPremium Acquisition

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“We may have gone and tried to go in and do it organically, however we perceive, particularly in Europe, that every nation’s market is completely different and must be revered. And it’s not that simple; we have to perceive what the wants are of every a kind of markets,” outlined Phil Schraeder, chief govt of contextual digital promoting firm GumGum, of deal he’s simply accomplished: the acquisition of Amsterdam-based JustPremium—a artistic expertise and media firm that can support GumGum’s worldwide growth, particularly throughout European markets.



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