Hashtag Social Media — Musings From Brafton’s Social Workforce — Are you feeling fortunate for St. Patrick’s Day?


☘️ Are you feeling fortunate for St. Patrick’s Day? ☘️
This yr is predicted to be the largest yr but for the vacation. Proceed studying to seek out out extra!

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On this month’s version, you’ll discover:

  • Attention-grabbing retail details about St. Patrick’s Day…
  • Updates on a possible ban on TikTok, with a stunning reference to Irish Clovers…
  • And a few enjoyable St. Patrick’s Day advertising and marketing campaigns!


In response to the Nationwide Retail Federation, 61% of shoppers plan to have fun the vacation, a 54% improve from 2022. 

Customers additionally plan to spend a complete of $6.9 billion — $1 billion greater than final yr. That comes all the way down to about $43.84 per particular person!

Breaking these expenditures down even additional, males are anticipated to spend nearly $10 greater than ladies on common — and totally on drinks. 

As shoppers begin getting older out of the 18-34-year-old class, they’re bringing their pleasure for the vacation into new levels of their lives. Celebration plans amongst these 35 years outdated and better are on the rise!


A ban on TikTok is inching ever nearer within the US and EU, as fears surrounding consumer knowledge and nationwide safety hold mounting. 

In response to Social Media As we speak, “TikTok’s European employees have launched a brand new effort to win over EU regulators by outlining a plan to make sure that European consumer knowledge is just saved in its Eire knowledge heart, and isn’t accessible by Chinese language employees.

This system, referred to as ‘Undertaking Clover,’ is being communicated to EU officers within the hopes of avoiding additional motion within the area.

Within the US, in the meantime, TikTok has launched an analogous marketing campaign, referred to as ‘Undertaking Texas,’ wherein it’s seeking to spotlight how US consumer knowledge will equally be minimize off from exterior interference.

TikTok can be confronted with potential bans in Canada and Australia. To seek out out extra concerning the potential ban on TikTok, learn the total story right here.


Take a look at a few of these superb St. Patrick’s Day advertising and marketing campaigns! 

Guinness and Carhartt

Yearly, in honor of St Patrick’s Day, town of Chicago dyes its eponymous river a vibrant Shamrock inexperienced. However who handles the job? This partaking advert, a collaboration between Guinness and the Carharrt workwear model, solutions the query: it’s the plumbers from The Chicago Journeyman Plumbers Native Union 130.


Do you know that McDonald’s Shamrock Shake started as a charity promotion for the Ronald McDonald Home in 1970? 

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In 2022, McDonald’s revealed the secret ingredient that turns the shake inexperienced: hex colour #cbf2ac! The model took to Twitter and requested their followers to create and share their very own designs utilizing the hashtag, #cbf2ac!

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