Heinz Digital Advert By Rethink: La Tomatina Bottled

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La Tomatina, Spain’s annual tomato throwing competition, was placed on maintain this 12 months. That was dangerous information for native Spanish farmers.

Since Heinz makes every little thing higher, we determined to do one thing about it. We purchased native Spanish tomatoes from the farmers and turned them into restricted version Heinz Tomatina Ketchup. Supported by a company donation to Spanish farmers, Heinz Tomatina Ketchup helps preserve the spirit of the competition nonetheless alive.

Our restricted version Heinz Tomatina Ketchup even got here with a squashed tomato label to visually rejoice the favored Spanish custom.

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