Heinz ‘No Style’ Take a look at Asks Followers to Overview Pickle Ketchup Earlier than Attempting It


Many individuals who’ve eaten a burger know what the mix of pickle and ketchup tastes like, prompting Heinz to take a novel strategy to selling its new pickle ketchup.

The “You Can Already Style It” marketing campaign, created by company Rethink, encourages customers to think about the brand new condiment’s taste and share their critiques with out really attempting it.

The model requested folks on the streets of New York for his or her guesses on the style of Heinz Pickle Ketchup. Their solutions, revealed via a 30-second movie, make up descriptors together with “magic,” “zesty” and “burgery.”

“Simply the considered Heinz ketchup and pickles collectively could make your mouth water, as followers have an irrational love for the duo on grilling favorites,” Heinz model supervisor Lizzy Goodman mentioned in an announcement. “After seeing followers describe what they thought our new pickle ketchup tasted like earlier than it was even accessible, we had been impressed to go the place no model has gone earlier than with the primary ‘no style, style check.’”

A burger with pickles next to a bottle of Heinz Pickle Ketchup.

The marketing campaign will run throughout Snapchat, Spotify, TikTok and YouTube with a mixture of audio and video advertisements, show banners and interactive codecs.

Heinz additionally enlisted TikTok and Instagram content material creators for a “You Can Style It, Now Make It” problem, the place they provide you with pairings with out tasting the product, then make the dish and see the way it works. 

And the influencers will movie response movies responding to their favourite pre-reviews posted within the feedback. Customers can share a pre-review at YouCanAlreadyTasteIt.com via July 3 to enter a sweepstakes awarding three winners with one yr’s provide of Heinz ketchup.

Outside advertisements positioned all through high-traffic New York and Chicago areas together with Coney Island, Instances Sq., Yankee Stadium and Wrigley Area zoom in on the mix of pickle and ketchup on a burger with messages like, “You simply received a style. Didn’t you?”