High 10 PPC professional columns of 2023 on Search Engine Land


Since Search Engine Land launched, we’ve got given PPC specialists a platform to share their in-depth information and well timed insights – with the aim of serving to you remedy issues, handle challenges and perceive the always shifting panorama of paid search, paid social and show.

What follows are hyperlinks to the ten most-read, must-read Search Engine Land PPC columns of 2023 that had been contributed by our improbable group of Topic Matter Consultants.

Discover ways to keep away from repeating some critical errors that advertisers have made with their Efficiency Max campaigns. (By Menachem Ani. Printed Jan. 17.)

Getting Efficiency Max to work for lead technology applications with out offline conversion information could be very exhausting. Be taught what you are able to do right here. (By Menachem Ani. Printed Feb. 14.)

5 suggestions for utilizing Google Adverts retargeting with electronic mail, natural site visitors, cross-device monitoring, unsolicited mail, and social media. (By Adriana Stein. Printed Dec. 1.)

Discover ways to keep or enhance your efficiency in Google Adverts and put together for the removing of those high-quality audiences. (By Chelsea So. Printed March 1.)

Google Adverts is essentially altering the way in which suggestions work. Right here’s why it is best to take excessive warning in making use of any suggestion. (By Greg Finn. Printed Jan. 5.)

Be taught concerning the Hagakure technique, a contemporary method to Google Adverts administration that blends simplicity and automation for higher outcomes. (By Benjamin Wenner. Printed Oct. 5.)

Use this script to supply GPT with info about your account and get a efficiency abstract that may be shared with purchasers and stakeholders. (By Frederick Vallaeys. Printed June 5.)

Discover real-world examples of the way to use the characteristic to hurry up PPC information processing and visualization, insights technology, and extra. (By Jason Tabeling. Printed Aug. 31.)

This script might help you leverage GPT’s API to make use of the utmost variety of RSA belongings and, in flip, increase your paid search campaigns. (By Frederick Vallaeys. Printed April 13.)

Discover ways to use ChatGPT to stage up your paid search efforts with out sacrificing technique, authenticity or creativity. (By Amy Hebdon. Printed Feb. 1.)