High 5 Survey Evaluation Instruments & Software program Analysis: 30k+ evaluations


Provided that firms usually obtain suggestions from solely 4% of their clients, conducting surveys turns into a vital technique to seize a broader vary of buyer suggestions and experiences. Nevertheless, whereas many survey instruments provide primary performance, not all come outfitted with complete survey analytics options, usually necessitating extra add-ons for deeper evaluation.

Recognizing this hole, the main focus of this text is on highlighting the highest survey evaluation instruments that present in-depth analytical capabilities to assist companies select the correct survey device that fits their wants.

Vendor Opinions* Scores* Worker dimension**
resonio by Clickworker 68 4.2/5 1,009
Qualtrics Core XM 3,682 4.2/5 5,780
QuestionPro 1,285 4.5/5 407
SurveyMonkey 29,477 4.4/5 1,361
Zoho Survey 1,291 4.5/5 19,697

* Opinions and rankings are derived from the information gathered from B2B software program overview platforms, together with G2, Capterra, and Trustradius.

** Worker dimension info is gathered from LinkedIn as of 11/28/2023.

Word: With resonio by Clickworker (sponsored) on the high, we’ve alphabetically listed the distributors.

If you wish to know extra about survey participant recruitment, take a look at our complete information.

For these , right here can also be our data-driven checklist of survey participant recruitment providers and survey instruments.

Vendor Knowledge high quality assurance Survey respondent dimension* Actual-time outcomes Predictive analytics Heatmap evaluation Pattern evaluation Geocoding Automated insights API integrations
resonio by Clickworker AI-powered bot & fraud detection 5M+ Not supplied
Qualtrics Core XM AI-powered bot & fraud detection Not supplied with add-ons 80+
QuestionPro Screening after response assortment 22M Not supplied
SurveyMonkey AI-powered bot & fraud detection 175M+ 175+
Zoho Survey Not supplied with add ons with add ons 300+

* Based mostly on vendor claims.

It’s also possible to test our survey software program vendor deep dive on high platforms like Qualtrics, SurveyMonkey, and Zoho Survey.

> Detailed analysis of every vendor

This part offers an in depth analysis of every vendor talked about on this article.

1- resonio by Clickworker

resonio, powered by Clickworker, is a survey platform that engages over 5 million members to finish surveys. The platform is designed to help companies in amassing and analyzing knowledge, aiming to supply an intensive overview of the insights obtained. Its focus is on streamlining the information acquisition course of, facilitating companies in effectively accessing and decoding survey info.

Key options

  • Analytical toolkit: Affords instruments for in-depth evaluation of survey responses.
  • Customizable survey reviews: Permits for tailor-made reviews based mostly on survey outcomes.
  • Automated report era: Analyze and current survey outcomes by creating complete reviews with out guide intervention.
  • Actual-time outcomes: Supplies instant entry to survey outcomes.
  • Survey participant recruitment: Engages an enormous community that consists of 5+ million respondents for various survey participation.
  • Segmentation instruments: Affords capabilities to focus on particular teams via superior buyer segmentation.
  • Panel constructing for follow-ups: Facilitates the creation of participant panels for conducting sequential surveys.
  • Geocoding of survey responses: Analyzes knowledge based mostly on geographical places.


  • Pay as you go: Versatile pricing mannequin that prices based mostly on utilization such because the variety of survey questions, goal language, and demographics.
  • Free trial: Obtainable.
  • Free model: Not accessible.

2- Qualtrics Core XM

Qualtrics Core Expertise Administration (XM) is a platform specialised in survey evaluation, utilized by organizations for amassing, analyzing, and responding to suggestions to reinforce buyer, worker, model, and product experiences. It streamlines the method of survey creation and dissemination to focused audiences, enabling them to submit their suggestions immediately via the platform for detailed evaluation and actionable insights.

Key options

  • Actual-time outcomes: Quick entry to survey knowledge.
  • Deep analytics: Subtle instruments for detailed knowledge evaluation.
  • API integration: Permits integration with different instruments for enhanced performance.


  • Customized pricing based mostly on consumer wants.
  • Free trial: 30-day free trial accessible.
  • Free model: Obtainable.

3- QuestionPro

QuestionPro, established in 2002 and based mostly in Austin, Texas, is a supplier of on-line survey software program. With 400+ staff, the corporate makes a speciality of instruments for survey creation, distribution, and evaluation, specializing in buyer and worker satisfaction.

Key options

  • Pattern evaluation: Identifies patterns over time in survey responses.
  • Geocoding of survey responses: Analyzes knowledge based mostly on geographical places.
  • Grouping evaluation: Segments knowledge for detailed subgroup evaluation.
  • Crosstab evaluation: Compares responses throughout totally different questions for deeper insights.


  • Superior plan: Begins from 99$ per 30 days/consumer, billed yearly.
  • Workforce version: Begins from 83$ per 30 days/consumer, billed yearly.
  • Free trial: 10-day free trial accessible.
  • Free model: Obtainable.

4- SurveyMonkey

SurveyMonkey, headquartered in San Mateo, California, was based in 1999 and makes a speciality of cloud-based survey software program. SurveyMonkey’s toolkit helps clients collect knowledge and analyze them throughout sectors, offering options for expertise administration.

Key options

  • Actual-time outcomes: On the spot entry to survey responses as they’re submitted.
  • Automated charts for close-ended questions: Visible illustration of quantitative knowledge.
  • Textual content evaluation: Superior evaluation of open-ended responses.
  • Filter and examine guidelines: Customizable choices for knowledge segmentation and comparability.


  • Workforce benefit plan: Begins from 25$ per 30 days for 3 customers.
  • Workforce premier plan: Begins from 75$ per 30 days for 3 customers.
  • Enterprise: Customized pricing.
  • Free trial: Obtainable.
  • Free model: Not accessible.

5- Zoho Survey

Zoho Survey, initiated in 2013 as a primary survey builder, has progressively developed right into a survey evaluation platform. By November 2023, it’s utilized by over 25,000 customers in additional than 50 international locations, together with a considerable phase of over 4,000 enterprise customers, indicating its progress right into a broader scope of survey evaluation and suggestions administration.

Key options

  • Actual-time report updates: Quick updates as survey responses are obtained.
  • Response filtering: Customized filters for particular knowledge views.
  • Customized and development reviews: Tailor-made reviews to trace patterns and traits.
  • Cross-tab reporting: Comparative evaluation of various survey questions.
  • Report sharing: Numerous report sharing choices for collaborative evaluation.
  • Scheduled reviews: Automated report era at set intervals.


  • Plus: 35$ per 30 days, billed yearly.
  • Professional: 49$ per 30 days, billed yearly.
  • Enterprise: 109$ per 30 days for 3 customers, billed yearly.
  • Free trial: Obtainable.
  • Free model: Restricted to 100 responses/survey.

1- Set up unstructured knowledge

Unstructured knowledge, which incorporates numerous codecs like textual content, video, audio, and social media posts, is usually wealthy in insights however difficult to research on account of its non-standardized type. Survey evaluation instruments are essential in extracting significant info from this various knowledge pool. These instruments can course of and interpret the nuances inside unstructured knowledge, remodeling it into actionable insights.

2- Section the customers

Survey evaluation instruments allow companies to dissect their viewers into distinct teams based mostly on particular standards like age, location, buying habits, and even suggestions patterns. This segmentation is especially helpful for customizing communication and choices. For example, a tech firm may discover that customers in a single age group favor extra detailed tutorials, whereas one other favors fast how-to guides. Tailoring content material and assist accordingly can considerably improve consumer expertise and satisfaction.

3- Conduct sentiment evaluation

Survey evaluation instruments transcend mere numerical rankings; they will interpret the tone and sentiment in buyer suggestions, particularly from qualitative knowledge akin to open-ended questions. Sentiment evaluation is important in understanding what clients assume and the way they really feel. For instance, a restaurant chain may uncover that whereas the meals is mostly well-received, there’s a recurring sentiment of dissatisfaction with the ambiance in sure places, guiding them to make extra environment-focused enhancements.

For these interested by sentiment evaluation, here’s a benchmarking on the highest sentiment evaluation providers.

4- Measure buyer insights over time

Monitoring how buyer perceptions and experiences evolve over time is essential for long-term enterprise technique. Survey evaluation instruments can reveal traits and shifts in buyer opinions, which is likely to be on account of adjustments available in the market, new opponents, or inside adjustments within the enterprise.

5- Benchmark in opposition to trade requirements

Evaluating survey outcomes with trade benchmarks offers a transparent perspective on the place a enterprise stands available in the market. This might contain evaluating buyer satisfaction scores, product suggestions, or service high quality metrics. For example, a software program firm may benchmark its consumer satisfaction scores in opposition to trade averages to see if their new UI replace aligns with or surpasses present market expectations.

6- Conduct predictive analytics

Predictive analytics entails utilizing present and historic survey knowledge to forecast future traits or behaviors. That is notably helpful for anticipating market adjustments or evolving buyer wants. For instance, a monetary providers agency may use survey knowledge to foretell which forms of funding merchandise are more likely to achieve reputation within the coming yr, permitting them to regulate their choices and advertising and marketing methods prematurely.

For these , right here is our knowledge pushed checklist of market analysis instruments.

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