Higher Selection Is Utilizing AR to Train About Premium Canine Meals


Pet well being and wellness firm Higher Selection is using augmented actuality to advertise its line of Halo Elevate pet food. The corporate’s AR expertise goals to teach buyers in regards to the high quality of the Halo Elevate model whereas additionally permitting them to match Halo Elevate with different in style pet food varieties.

Buyers can activate the AR expertise by scanning the QR code on the again of a bag of Halo Elevate pet food with their smartphone. From there, they’ll place a digital canine in entrance of them on their display and faucet completely different choices to study Halo Elevate pet food, examine the dietary high quality of Halo Elevate to different manufacturers (like Professional Plan, Hill’s Science Food regimen and Royal Canin, amongst others) and declare a $5 off coupon for a bag of Halo Elevate.

Higher Selection

Along with launching this AR expertise, Higher Selection stated it is going to additionally make the most of AI expertise in its advertising and marketing.

“Our dedication to innovation and buyer satisfaction has pushed us to discover new frontiers in expertise,” stated Mike Younger, chairman of Higher Selection Firm. “By integrating augmented actuality and synthetic intelligence into our advertising and marketing and gross sales efforts, we’re in a position to inform our model and product story by way of a singular and immersive expertise for our clients.”


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