How Boston Calling Showcases Music and Manufacturers

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Have you ever ever puzzled what it takes to create a various music pageant that showcases unimaginable expertise and incorporates model activations?

Yearly, music fans collect for Boston Calling, an thrilling weekend crammed with performances by well-known artists comparable to Ed Sheeran, Hozier, and 2024’s It Woman, Chappell Roan. The three-day music pageant, with acts unfold throughout 4 out of doors levels, options at present’s greatest musicians, in addition to visible arts and a 100-foot Ferris wheel.

On this episode of Younger Influentials, ADWEEK digital editor and host Colin Daniels sits down with Boston Calling CEO Brian Appel as he shares the journey of making the pageant, the method of choosing top-notch performers and types, and the way the occasion continues to embody the allure of New England.

Stream the brand new episode beneath, or pay attention and subscribe on Apple PodcastsSpotifyPandora or iHeartRadio.