Whoa, that’s completely different.
It’s nearly as if prospects notice that no person’s excellent! Did you see their level about all of this? Prospects skip previous all the constructive critiques, studying the unfavorable critiques first!
Prospects view manufacturers with all-positive critiques as suspicious. Yeah, however too many unfavorable critiques are a nasty factor. I’ll begin to affect your gross sales, income, and the enterprise as a complete.
It’s true, unfavorable critiques will do this.
However what number of unfavorable critiques is an excessive amount of? If we take a look at the identical examine, we see that:
“Companies whose critiques are 35-50% unfavorable nonetheless earn near the identical as the common enterprise.”
You’ve received a big quantity of leeway right here.
The necessary level in all of that is the truth that authenticity is what counts. Typically talking, prospects are cheap individuals; they know when a reviewer is being unfair. They see poisonous prospects, and so they low cost their critiques.