How I Turned a Aspect Challenge right into a $14K MRR AI-Based mostly Excel SaaS –


Hey! Who’re you and what enterprise did you begin?

My identify is David Bressler and I’m the founding father of, which interprets textual content directions into Excel formulation inside seconds with the assistance of AI. The web site, in addition to the Excel & Google Sheets add-ons, tailors in the direction of a variety of customers of occupations starting from finance to accounting to advertising and marketing. There are one billion Excel customers on this planet, so it’s a reasonably broad viewers!

Whereas the web site is free to make use of, customers are restricted to 5 components requests monthly. That’s sufficient for 97% of the customers, however the remaining 3% are heavy Excel customers that obtained limitless components requests, which prices $6.99/month. Since launching in September 2022, month-to-month recurring income has exceeded $14K.


What’s your backstory and the way did you provide you with the thought?

In Could 2022, my spouse and I had our second little one – William. Paternity depart commenced! Whereas on paternity depart away from my function as a Director of Analytics, I began dabbling in AI as I had been seeing it rising in reputation. Little did I do know that the recognition of AI would develop exponentially to what it’s right this moment, pushed by the recognition of ChatGPT.

My journey began once I requested the AI platform, OpenAI, a really primary Excel query – “What’s the Excel components to calculate the sum of column A.” In seconds, the components accurately populated! I then began asking extra difficult requests. Because the questions received harder, on the whole, I discovered that ‘out of the field’ accuracy was ~85%. Normally, 85% is “adequate,” however not on the subject of knowledge/analytics. This was my alternative. Given my background in analytics and Excel particularly, I knew I’d be capable to work on the mannequin’s output to construct a extremely correct AI mannequin. Later that day, I Googled to see if there was an AI-based Excel components generator and happily, didn’t discover something! At that second, I knew I had one thing particular!


With the AI business rising quickly, I knew I needed to construct rapidly. There was no validation course of to see if there can be a product market match. I’ve been working in advertising and marketing analytics for 12+ years and use Excel day by day. Everybody from knowledge analysts to knowledge scientists to CFOs and CEOs makes use of Excel. There are 1 billion folks that use Excel, so I knew there can be a large enough marketplace for it. At worst, I’d construct a product for myself and work approach sooner and smarter than anybody else in spreadsheets!

Take us by means of the method of constructing the primary model of your product.

I knew I wasn’t the one particular person on this planet that might come to the belief that there was a necessity for an AI utility that supplied Excel formulation. I knew I needed to construct rapidly, as I’m a agency believer within the first mover’s benefit – particularly within the AI house.

I discussed I’m a knowledge man, so I had/have minimal expertise constructing a web site, not to mention an internet utility that has AI capabilities. I needed to be first, so I constructed a barebone utility that didn’t have a paywall, login, or a lot of something. It was an enter subject the place customers would sort their directions, a button to generate the components, an output subject that might populate the components, and a button to repeat the components.


I shared the web site within the Excel subreddit, the place customers supplied an amazing quantity of suggestions and suggestions on the product, which was later used to develop the positioning because it stands right this moment.

The publish rapidly went viral on the Excel subreddit, then was later shared in a couple of different Reddit communities (the one which gained essentially the most traction was the publish on InternetIsBeautiful), which acted because the catalyst of the social virality the positioning has garnered since improvement – going viral on TikTok, Instagram, Twitter, and Reddit.

Going viral was nice, however what wasn’t nice was the AI API prices that got here with it. I discussed that I didn’t have a paywall or perhaps a login. I received hit with a hefty invoice from OpenAI, so I knew I wanted to hunker down and construct an actual web site so I wouldn’t be tens of 1000’s of {dollars} within the gap.

The location obtained a sale inside the first 5 minutes of launch. I get the chills simply fascinated with it as a result of it was such an unimaginable feeling realizing that every one of that arduous work wasn’t for nothing.

I knew it might take a number of months to begin being profitable on the positioning, so I arrange a donation web page to permit customers to “tip” me for creating the service. I obtained a few thousand {dollars} in ideas from a few hundred customers, which was completely wonderful!

Describe the method of launching the enterprise.

It took a number of months of being heads right down to develop from the fundamental MVP to a totally fledged subscription-based web site that now has a paywall and log in!

The day the brand new website launched with login and checkout for customers to obtain limitless components requests, I believed – “Will individuals truly purchase this?”

The location obtained a sale inside the first 5 minutes of launch. I get the chills simply fascinated with it as a result of it was such an unimaginable feeling realizing that every one of that arduous work wasn’t for nothing.

I discussed I’m not an internet developer. The location was in-built a no-code net utility referred to as There may be not one line of code that I wrote on your entire web site. With that, I didn’t should outsource the event of the web site. In consequence, I used to be solely paying for the API requests, hosting, and

In the event you’re not conversant in, I extremely advocate checking it out. It’s an internet utility that permits non-technical of us like myself to construct net purposes. I used to be first launched to Bubble in July 2022, the place I used to be in a position to spin up the rough-looking, single-page MVP in simply a few weeks.

No-code net purposes like have been overshadowed by the AI increase. I’m at all times stunned that extra individuals don’t learn about it. The software makes it extremely straightforward to construct your individual SaaS and at any time when I’d get caught, I’d discover the decision on the energetic boards or by way of YouTube tutorial.

Managing prices was and nonetheless is, extra vital to me in comparison with different entrepreneurs constructing startups. I didn’t obtain any funding. No masses. I’ve been bootstrapping your entire enterprise, dipping into my accounts till the positioning turned worthwhile. As a result of I didn’t have another backing, I grew my startup whereas sustaining my full-time job to proceed to assist my spouse and two children, particularly since my spouse is staying house for the primary 12 months of our toddler’s life.

Throughout the first week, I launched the positioning on, a well-liked web site to bolster the notice of your official product launch. With a heavy low cost to have a good time the launch, the positioning generated a number of thousand {dollars} in the course of the week of the launch. This was the reaffirmation I wanted to maintain going…

Since launch, what has labored to draw and retain prospects?

After seven months, the web site has eclipsed $14K in month-to-month recurring income and has elevated in income every month, reaching $22K final month.

Up to now, I’ve spent solely $5K on advertising and marketing, which sounds loopy contemplating I’ve had thousands and thousands of individuals go to the web site. However, it’s true. Having a product individuals wish to share is a giant a part of how I’ve been in a position to entice prospects, however a fair greater half – is influencer advertising and marketing.

As a knowledge man who has at all times been a efficiency marketer and result-driven, I at all times shied away from influencer advertising and marketing as a result of it’s troublesome to measure and quantify its influence. A lot of the early traction got here from TikTok influencers speaking in regards to the website as a “web site that feels unlawful to know”. I discovered that influencers are ‘monkey see, monkey do’. If a widely known influencer with giant following talks about one thing, there’s a swarm of micro-influencers that may speak about the identical factor a day later.

I examined out a number of influencer marketplaces however didn’t have any success since they largely give attention to retail. In the event you’re in search of an concept, construct an influencer market for SaaS. It doesn’t exist!

My technique has been to instantly attain out to influencers the place my product would resonate properly with their viewers. Typically, they’re open to selling it free of charge and generally it comes at a value (sometimes starting from $200 – $3K).

I exploit TikTok’s Creator Market to establish potential influencers. {The marketplace} is free and permits me to filter for key phrases/viewers affinities, followers, and engagement. One factor I’ve discovered is that comply with rely does NOT equate to engagement. I particularly search for influencers whose viewers is within the US, UK, or Canada, that are the highest 3 origin markets of paying prospects. Moreover, I attempt to unfold out the viewers demographics throughout influencers, ie: accounting, finance, knowledge/analytics, and so on.

Influencers simply give attention to video platforms like TikTok and Instagram. I needed to make sure I used to be diversifying my social attain, so my technique on Twitter was to have interaction in conversations with individuals speaking about Excel. Moreover, I arrange alerts to be notified when Excel influencers like ‘Excel Dictionary’ or the official Microsoft Excel accounts tweeted. I made certain I used to be at all times the primary to remark, so different customers would see my publish and hyperlink to the web site.


As a result of I roughly had different individuals selling the positioning for me, I used to be in a position to give attention to retention. I constructed out buyer journeys by way of web site promotions and automatic emails with a number of touchpoints to ship customized messaging. Messaging varies based mostly on the varieties of questions customers ask within the generator, what number of days out since they created their account, their degree of engagement, if they’re paid or free customers in the event that they registered with a enterprise electronic mail versus a private electronic mail, in addition to a number of different elements.

E mail remarketing will get an honest quantity of visitors, however a lot of the visitors is pushed by phrase of mouth by means of colleagues, buddies, and social media influencers. Natural search (largely made up of individuals Googling “excel components bot”) and direct visitors make up the overwhelming majority of website visitors, which speaks to the worth of getting a robust model and a model identify that’s straightforward to recollect.

website positioning has been a brand new focus, as I’ve been constructing out content material pages round individuals looking for particular formulation like “VLOOKUP” and “SUMIFS”. I’m hopeful that the positioning will rank properly organically for a majority of these searches, as the positioning has garnered many high-quality backlinks from websites like,,, and

Whereas I by no means did any hands-on website positioning at my full-time job, website positioning has at all times been on my crew, so I’m very conversant in the optimization levers. There are a whole lot of levers on the market, however early on, my focus was easy – incorporating standard search phrases within the website positioning tags and duplicate all through the positioning, whereas the referral hyperlinks stored coming in (not needing a link-building technique).

One thing attention-grabbing occurred from an website positioning perspective. As a result of I used to be the primary AI Excel website and the model identify can also be the class (“Excel components bot”), utilizing Google Search Console, I began seeing a whole lot of searches for basic searches like “Excel AI generator” and “excel components creator”. These searches didn’t exist earlier than my website, so I knew they have been in search of my website – however didn’t know the precise identify! These key phrases, together with many different basic searches, at the moment are included within the website positioning title and meta descriptions, along with different sections of the positioning!


How are you doing right this moment and what does the longer term seem like?

After a number of months, the web site has eclipsed $14K in month-to-month recurring income and has elevated in income every month, reaching $23K final month. Regardless of beginning properly within the gap, the positioning is now worthwhile and continues to develop. The gross revenue has elevated every month with elevated subscribers, optimized prices, and diversified income streams by partnering with complementary associates – Excel programs web site and Excel templates web site.

As a result of website positioning will not be a channel that has in a single day success, I began investing in PPC for individuals looking for Excel formulation or Excel programs. With a $10 price per lead, I’m not breaking even when accounting for the lifetime worth and lead-to-subscribe charge, however I proceed to take a position. Why? As a result of 1+1=3. When somebody learns in regards to the website, they inform another person. And that particular person tells another person. So, that $10 price per lead not directly turns right into a $3 price per lead.

Within the coming months, I’ll be releasing further mills and specializing in B2B outreach. The web site skews younger, because of the nature of social media, the place most customers hear about it. In consequence, I plan to faucet into an older viewers – specializing in enterprise decision-makers, to drive extra crew subscriptions, which solely make up 2% of the subscriber base.

In the intervening time, I plan to proceed to be a solo founder however could look to rent somebody ultimately when/if I begin to wrestle with bandwidth, particularly somebody that might complement my expertise (ie: somebody to assist drive B2B gross sales).

By beginning the enterprise, have you ever discovered something significantly useful or advantageous?

It’s OK to be a copycat on the subject of net design. Don’t begin from scratch. Constructing a SaaS? Go to a handful of profitable SaaS web sites to get inspiration on how they designed their website. They’ve in all probability executed a whole lot of UX testing to get it to the place it stands right this moment, so you’ll be able to capitalize on that and take learnings from a couple of totally different web sites to construct one thing particular for yours.

It is a big hack, however was a giant purpose for my website’s success: over time, regularly increase the “barrier to utilization” of your product. What does that imply? Once I constructed the web site, it was obtainable free of charge with limitless utilization and no login required. Then, I required a login. Then, I capped the utilization. Then, I constructed the subscription website because it stands right this moment. I gave individuals a style of what it felt prefer to have limitless components requests and once I put up a paywall, they rapidly bought subscriptions as a result of that they had develop into so reliant on it. You possibly can take a look at this out with a free trial interval.

I’m a agency believer in giving customers the flexibility to completely expertise all the pieces your product has to supply, versus the freemium mannequin that limits sure options. How will your customers ever know in the event that they want these options with out letting them strive them first?

What platform/instruments do you employ for your corporation?

Internet utility:

Fee processor: Stripe

Language translation: LocalizeJS

E mail administration: Sendinblue

AI: OpenAI

Video editor: Display screen Studio

YouTube, to learn to use all of the instruments above

What have been essentially the most influential books, podcasts, or different sources?

I’m an enormous Scott Galloway fan. I take heed to a few his podcasts weekly – Prof G Present and Pivot with Kara Swisher. Surprisingly, he’s extremely relatable contemplating how profitable his profession has been. His enthusiasm for tech, innovation, and economics is unparalleled. He’s somebody I look as much as – a proud father, who has constructed wildly profitable companies and now educates and shapes younger minds to construct a greater future. You possibly can’t beat that.

Recommendation for different entrepreneurs who wish to get began or are simply beginning out?

Constructing web sites right this moment isn’t what it was. You used to should know HTML, CSS, and design. Not anymore. There are instruments like and Webflow for anybody that has an concept however doesn’t know learn how to code. As I discussed, I constructed my web site with no single line of code. These purposes have been round now for years, so there are way more documentation and video tutorials available for individuals simply getting began.

One other phrase of recommendation – don’t get hung up on trackability on the subject of media measurement. After all, measure the place you’ll be able to (Meta & Google Advertisements), however don’t fully write off ways simply because they’re exhausting to measure. I can’t let you know which influencer drove essentially the most signups to my website, however I can let you know that influencer advertising and marketing works.

The place can we go to study extra?


David Bressler,
Founding father of Excelformulabot

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