How Manufacturers Can Break By Their April Fools’ Advertising


Timing is every thing

Because the Dunkin’ April Fools’ publish learn, the model was “going via it rn” and felt like poking enjoyable at its unique identify change from Dunkin’ Donuts to easily Dunkin’ in 2019. The publish racked up tens of 1000’s of likes, with followers rapidly catching that this identify change was merely an April Fools’ Day prank. Just a few hours later, the Dunkin’ social staff unveiled a brand new merch line to capitalize on the enjoyable.