How one can Choose a WordPress Theme


There’s no scarcity of web site builders in 2023 for these searching for a sturdy and highly effective CMS. However by some means,, an open-source content material administration system inbuilt 2003, nonetheless takes the cake relating to customizability.

There’s a easy cause for this: Group.

WordPress has managed to faucet into the worldwide net design and growth group at a scale that no different platform comes near.

Over the past twenty years, this group has contributed tens of hundreds of themes, plugins, and different property to the platform, giving it new methods to customise the look, really feel, and performance of your web site or weblog.

Customization is an important a part of the WordPress expertise, with themes taking part in an enormous position. So let’s check out some high ideas and tips that will help you select the proper theme for WordPress.

How one can Set up a WordPress Theme

After getting your web site up and operating on WordPress — full with its personal area and internet hosting — putting in a theme is definitely quite simple.

Simply entry your WordPress dashboard and navigate to the Theme > Look tab. As soon as there, choose the Add New button on the high of the web page.

WordPress will then mean you can add the .zip file that you just obtained after buying your theme or obtain whichever WP theme from the that you just selected. When the theme is in place, all it’s important to do is go to the Themes tab and hit the Activate button, and your new theme is able to go.

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#1 What Is Your Web site’s Goal?

“Always remember what you’re. The remainder of the world won’t. Put on it like armor, and it might probably by no means be used to harm you.”

Tyrion Lannister was clearly on to one thing right here. Whereas he wasn’t speaking about WordPress web sites particularly, it’s clear that aligning your self on the aim and cause behind your web site could be simply as vital.

Simply ask your self these two essential questions earlier than you do anything:

  • What’s the purpose of my web site? (Instance: Private weblog, ecommerce retailer, bragging rights, small enterprise, or academic nonprofit.)
  • Who’s my supposed viewers? (Instance: Accounting professionals, classic toy collectors, or kombucha fanatics.)

#2 Prioritize Efficiency and Velocity

If there’s one factor individuals hate, it’s a gradual web site. There are a whole lot of elements that may have an effect on your website’s velocity, however the theme you choose will play a big position. Some themes are higher optimized than others, in order that they are typically quicker throughout the board.

It may be laborious to gauge a theme’s degree of optimization with out taking it for a check drive, however you possibly can have a look at current opinions and run a velocity check (through WebPageTest or GTmetrix) on the theme’s demo web site to get a fast concept.

#3 Look via Competitor Web sites

In lots of industries, you’ll discover that web sites are likely to share very comparable types. In case your viewers expects a selected aesthetic, you’ll want to think about whether or not you wish to present what they’re searching for or attempt to give them one thing sudden.

Should you’re all out of inspiration, try Awwwards and Lapa.Ninja for some award-winning web sites particular to your trade and house.

But it surely’s not sufficient simply to take a look at these web sites. Look at their design aesthetic and search for patterns of their visible type. For instance, listed here are some issues to be looking out for:

  • Coloration schemes
  • Typography alternative
  • Graphic design
  • Visible hierarchy
  • Essential performance

#4 Verify for Website positioning Friendliness

Search Engine Optimization (Website positioning) is essential to your web site performing nicely in search outcomes. The standard and consistency of your content material and the optimization of your metadata have an effect on your web page rating.

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Metadata refers to ‘knowledge about different knowledge’. It’s data inside information that explains what sort of file you’re coping with. Frequent examples of metadata embody file measurement, modification dates, who created the file, and extra.

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Why does rank matter? Nicely, the upper your web site falls on the search engine outcomes web page, the extra individuals will go to your web site.

And also you guessed it: your theme issues relating to Website positioning. WordPress websites that carry out rapidly, are responsive (see above), and are constructed with clear code are nice for Website positioning.

#5 Verify Ease of Use

A user-friendly backend permits you to handle and replace your web site content material extra effectively. This protects time and allows you to give attention to different elements of your small business or challenge.

Whilst you could wish to purchase that fancy-looking multipurpose WordPress theme with a reside customizer inbuilt, it’s a lot better to search for one thing easy and practical in case you are new to WordPress. Hold it easy, smarty! Make it possible for your theme is complimentary to your degree of experience and luxury with WordPress.

#6 Affirm Related Plugin Assist

Plugin compatibility points can manifest in some ways. In case you are choosy concerning the theme and plugins you utilize, these issues must be few and much between. That being mentioned, if in case you have particular plugins in thoughts for powering key performance in your web site, it’s price checking to make sure your high theme choices are suitable.

For instance, WooCommerce is the primary plugin for implementing ecommerce performance. As such, WooCommerce theme integration is a key consideration if you wish to begin an internet retailer.

A couple of different standard WordPress plugins and options that you just would possibly wish to contemplate embody:

  • Elementor
  • MemberPress
  • BuddyPress
  • LifterLMS

5 Ways to Customize WordPress Themes

#7 Search for Customization Choices

Often, the very first thing you’ll discover a couple of theme is what it appears to be like like — if it suits your concept of what you need on your web site. Normally, you’ll have to make some modifications to any theme you select with a purpose to get it wanting excellent.

Let’s say you’ve carried out your analysis and located a theme that’s 90 % good. For example, you just like the structure of the pages, how the menus perform, and the general theme design, however the fonts aren’t fairly what you had in thoughts.

Concern not, it nonetheless could be a sensible choice on your web site. One of many nice issues about WordPress websites is that they’re extremely customizable, particularly once you use plugins. Take a look at our information to customizing a WordPress theme to get began!

#8 Analyze Opinions and Rankings

A theme’s opinions and scores are a helpful indicator of what to anticipate. Relating to standard themes, you’d be stunned at what number of person scores you’ll find.

All themes in’s Theme Listing are ranked from one to 5 stars and have buyer opinions. Search for themes that talk to your website’s objective and aesthetic ideally suited, then learn the opinions to see what persons are saying.

#9 Affirm Common Developer Assist

Should you run into any points together with your theme, it’s at all times good to know that you may flip to its builders for recommendation on easy methods to remedy it. Ideally, your theme’s builders ought to give you a number of help channels, actively attempting to assist their person base.

However help isn’t restricted to customer support. WordPress is a platform that undergoes common updates, a few of which massively change the performance of the core platform. Themes should be up to date regularly to maintain up with these modifications (issues like the brand new web page builder and block editor!)

#10 Verify for Multilingual Performance

There are a whole lot of instruments you need to use to translate your WordPress pages and create a multilingual web site. Nevertheless, for this to work, you’ll wish to use a theme that’s translation prepared. Try to search for compatibility with the next plugins to get began:

  • TranslatePress
  • Polylang
  • WPML
  • Weglot
  • MultilingualPress

On condition that English is utilized by solely 26% of world web customers, multilingual help is a characteristic that’s price investing in.

#11 Prioritize Accessible Design Practices

WordPress web sites that prioritize accessibility are a win-win for everybody concerned. Search for themes constructed to create a user-friendly expertise for individuals with disabilities, conserving in thoughts issues like shade distinction, typography alternative, and visible hierarchy.

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Typography is a technique of arranging a typeface in variations of font, measurement, and spacing. This includes making textual content’s look, type, and association readable and visually pleasing.

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Numerous this stuff could be adjusted when customizing your theme, but it surely nonetheless helps to have a great start line. Additionally keep in mind to check your chosen theme for compatibility with display screen readers and keyboard navigation, since integrating these options right into a theme that doesn’t already help it might probably require a whole lot of effort.

#12 Seek for Ecommerce Assist

WooCommerce is essentially the most feature-complete WP plugin for ecommerce web sites. In search of themes that particularly help WooCommerce is an efficient method to make sure ecommerce compatibility on your web site.

You ought to be searching for devoted interior pages and templates to seamlessly showcase your merchandise. Even when your theme doesn’t point out WooCommerce particularly, verify to make sure that the theme’s demo web site comprises ample examples of ecommerce content material like a purchasing cart and checkout web page.

Search for Ecommerce Support

#13 Verify Pre-Constructed Template Selection

Pre-built templates and block patterns present ready-to-use designs for varied web page layouts, similar to the house web page, touchdown pages, weblog pages, or contact pages. This may prevent vital effort and time when organising your web site, as you received’t have to create these structure choices from scratch.

When evaluating a brand new theme on your web site, search for the variety of pre-built templates and block patterns accessible throughout the demo content material. Then, prioritize themes with a great assortment of templates that match each the structure and the aesthetic you’re searching for.

#14 Persist with Respected Sources

Themes from respected sources are much less more likely to include malicious code, safety vulnerabilities, or hidden backdoors that might compromise your web site’s security. Respected theme builders additionally make investments extra effort and time into creating high-quality themes that adhere to design and coding greatest practices.

Listed below are just a few examples of reputed web sites for buying and downloading themes on your WordPress:

  • WordPress Theme Listing: The repository provides a wide array of free WordPress themes that adhere to strict high quality and safety pointers.
  • StudioPress: Recognized for his or her drag-and-drop Genesis Framework, StudioPress provides a spread of Website positioning-friendly themes with skilled designs and nice customizability.
  • Elegant Themes: The creators of the favored Divi theme, Elegant Themes supplies a group of well-designed and feature-rich themes backed by wonderful buyer help professionals and a strong refund coverage.

#15 Consider Affordability and Pricing

Relating to WordPress themes, one of the vital choices that you must make is whether or not to go along with a free or a premium choice.

Premium themes are likely to pack in much more performance to justify their value tags. However, actually does provide a plethora of nice themes in its listing. WordPress volunteers do a superb job of vetting these themes, that are submitted by third-party builders, to ensure that the code is as much as, nicely, code.

To get began, do a search to search out free themes that match your website’s standards after which try their demos to get a way of how the theme would look together with your content material.

But when you’re going to spend money on a paid theme, marketplaces like StudioPress and Elegant Themes provide wonderful choices. Simply make sure to learn via the developer’s refund coverage and know what degree of help you possibly can count on earlier than you go and make your buy resolution. On that word…

#16 Double-Verify the Refund Coverage

Should you’re going to spend money on a premium theme, it’s vital to verify the refund coverage of buy to make sure that you will have ample time to resolve on its high quality. Numerous themes provide a 30-day no questions requested refund coverage — so that you’ve got loads of time to check issues and make contact with help must you encounter points.

The identical goes for theme builders, too. A lot of them provide a free trial or have a return coverage in place for dealing with dissatisfied clients. Simply be looking out for this when studying via their options and phrases.

#17 Take a Cellular-First Method

Responsive design is a must have characteristic for many bloggers and web site homeowners, however the mobile-first strategy takes it one step additional. By designing your WordPress theme for cell gadgets first, you possibly can be certain that the gadgets with the trickiest design necessities, with an enormous number of display screen decisions and {hardware} choices, get essentially the most consideration out of your design workforce.

Whereas not all industries necessitate a mobile-first strategy, it’s nonetheless a terrific characteristic to be looking out for to make sure that cell customers have the perfect person expertise potential when accessing your website.

#18 Guarantee Trendy Browser Compatibility

Though most individuals use the identical standard browsers — similar to Chrome, Firefox, and Safari — they’re removed from the one choices. There are dozens of browsers you possibly can select from, and never all of them render content material and pictures in the identical method.

Good builders know this, and be certain that their themes play properly with most browsers by following established greatest practices for coding and design.

Global Internet Browser Market Share from Jan 2012-2023

Why Is it So Essential to Select the Finest WordPress Theme?

When you’ve got any pals who use WordPress (the numbers say you in all probability do), ask them how lengthy they’ve been utilizing their present theme. Normally, the reply will quantity in years.

Altering your WordPress theme could be tough, as it’s going to radically alter the looks and even the performance of your website. That’s why it’s higher to make a terrific alternative the primary time round and keep it up so long as potential.

Themes are one of many key options that make WordPress an incredible platform. You could have actually hundreds of themes that you may select from. Neve, OceanWP, and Astra are some nice examples to look into, in the event you don’t know the place to start out.

This isn’t a call to be taken calmly. Your alternative of WordPress theme will impression your web site’s Website positioning, customer expertise, conversion charges, and way more.

Are you prepared to start out utilizing your new theme? You’ll first want to select a WordPress internet hosting service that performs nicely with the platform’s distinctive necessities. Thankfully, we’ve loads of plans for WordPress customers to select from!

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