How one can get extra constructive suggestions on Amazon


Get these stars

Greater than two-fifths of US Amazon buyers say that they store on Amazon due to product opinions and suggestions. If you wish to discover ecommerce success on Amazon, prioritize getting a excessive Vendor Suggestions score.

Amazon seller rating

Patrons use this score to guage you towards different sellers. If the score is impartial or low, there’s a very good probability buyers received’t belief your online business and make a purchase order.

Past constructing purchaser belief, your Vendor Suggestions score is taken into account by Amazon’s algorithms to measure your efficiency — and whether or not your merchandise must be kind of seen. {The marketplace} is extra prone to place merchandise within the Purchase Field and rank them greater in search if their vendor has excessive Amazon vendor suggestions.

The Vendor Suggestions impacts how each Amazon and buyers view your online business. Your score has a big impact on whether or not your gross sales develop or plummet. On the identical time, constructive suggestions might be difficult to gather as a result of negativity bias and Amazon’s market restrictions.

We’ll cowl these obstacles and clarify easy methods to overcome them with methods to gather constructive suggestions. With a better score, you’ll enhance each buyers’ and Amazon’s views of your online business that can assist you increase your gross sales.

6 methods to get extra constructive suggestions

Getting constructive suggestions on Amazon requires a steadiness of persistency with out pestering. This implies persistently making requests for suggestions from consumers whereas additionally doing the whole lot to offer wonderful customer support. You and your group must be skilled in easy methods to stroll this advantageous line that retains each you and the shopper joyful.

Ideally, your wonderful customer support will, in and of itself, naturally encourage nice vendor rankings. In case your excellent service stands proud sufficient, it might warrant extra 5-star opinions. Realistically, nonetheless, additionally, you will want a system for reminding prospects about suggestions in case they don’t bear in mind to go away a score.

Combining each your requests and high-quality customer support, listed below are six methods to get extra constructive suggestions from Amazon consumers.

1. E mail prospects about suggestions

Patrons with good buying experiences are much less motivated to go away opinions, so it’s useful to ship them an e-mail with a request to go away suggestions.

Amazon already technically asks consumers for suggestions on their orders after they’re delivered, however the messages are impersonal. With a generic really feel, these emails are straightforward to disregard as a consumer.

Amazon request for feedback email

As a substitute, it’s higher to ship your distinctive message by way of Amazon’s Purchaser-Vendor Messaging Service. Speaking with the patron your self not solely provides you extra management over suggestions reminders but in addition provides a private contact to your online business that Amazon buyers recognize.

Listed below are instructed messages for requesting suggestions from consumers:

  • One e-mail thanking them after they’ve positioned their order. Don’t request suggestions simply but — use this e-mail to let the shopper know that you’re there to assist if they’ve any points.
  • One e-mail two days after supply to request suggestions. Reiterate that you just’re there to assist if there are any product points, ask in a impartial method for his or her suggestions, and use a request a overview button or hyperlink the place they’ll depart a vendor score.

Undecided what to incorporate in these messages? You could find templates for requesting suggestions right here.

Past actual wording, listed below are basic solutions for crafting these messages in a method that delights consumers:

  • Hold your message transient. Something past 4 to 6 sentences will in all probability lose consumers’ consideration.
  • Keep courteous and useful. Be sure you categorical that you just hope they’d a very good expertise and ask them to achieve out in the event that they expertise any points. In any other case, your suggestions request will appear self-interested and detract buyers.
  • Don’t provide incentives; use a impartial tone. Violating these guidelines might end in your message being reported to Amazon by consumers.
  • Don’t ship greater than two emails. Sending extra will annoy consumers and make them extra prone to unsubscribe out of your messages.
  • Be personable and be your self. Including your model brand, together with distinctive fonts, and signing off together with your title are methods to make your e-mail really feel a bit extra human. These touches are hardly ever seen on Amazon’s company market, to allow them to depart an extra-powerful impression on buyers, serving to them really feel extra linked to and trusting of your online business.

Sending these e-mail requests in the fitting vogue — courteously, shortly, not too continuously — will give consumers the additional push they should depart constructive suggestions.

2. Automate e-mail requests

Utilizing Amazon’s Purchaser-Vendor Messaging Service for each suggestions request won’t appear too time intensive when your online business is simply starting. Maybe you’re promoting only some merchandise, so you have got the time to jot down every e-mail.

However as your Amazon enterprise grows, personally sending every message will turn into a time sucker. As a substitute, it’s extra environment friendly to make use of an computerized feedback-request service. These platforms hook up with your Amazon account in order that reminders to go away suggestions might be mechanically despatched to consumers.

Right here’s a roundup of a number of the high computerized suggestions companies:


eDesk Suggestions (previously Suggestions Specific)

eDesk Feedback dashboard


  • Options: Ship completely timed suggestions and product overview requests to your Amazon prospects. Get alerts by way of e-mail or SMS while you obtain unfavourable suggestions earlier than your account is adversely affected. The software program helps sellers to enhance their Amazon vendor account metrics and win extra Purchase Field.
  • Worth: Plans begin at $45 per agent, per 30 days.



FeedbackFive dashboard


  • Options: You customise the timing and frequency of soliciting suggestions.
  • Worth: Will depend on what number of requests you ship per 30 days; free to $900 per 30 days


Suggestions Genius

Feedback Genius dashboard


  • Options: The service means that you can mechanically ship suggestions requests primarily based on a number of filters, akin to supply time, whether or not the client already left suggestions and extra.
  • Worth: Free trial, then beginning at $49 per 30 days or $120 per 12 months, if paid yearly.


Utilizing considered one of these automated companies gives you extra time to give attention to different areas of your Amazon enterprise whereas nonetheless encouraging constructive suggestions from consumers.

3. Go away a message by way of packing slips

Apart from e-mail, you may depart consumers a reminder to go away suggestions in your orders’ packing slips or as a product insert. If the supply went effectively and so they shortly deem your merchandise a high quality product, the client will probably be pleased with your online business proper once they obtain the order. With the patron feeling happy, there’s a very good probability they’ll really feel compelled to overview your online business after studying the packing slip be aware.

The problem with that is that it’s extra work for a recipient to take motion. It takes extra effort for the client to go away a score after studying a packing slip than it does to click on by way of with a digital hyperlink.

However that shouldn’t deter sellers from making an attempt this tactic. The alternative, in truth. Notes, particularly handwritten ones, are the kind of private contact that usually makes folks extra dedicated to your model.

Undecided what to say? Right here’s a simple pattern message to incorporate.


Thanks in your order. At your comfort, please tell us about your buying expertise by leaving a vendor score. [sign your name]


To request suggestions, you may both handwrite a fast be aware on the backside of packing slips or use an outdoor service to create customized slips. Listed below are a number of customized packing slip companies:

4. Reply to purchaser requests promptly

Getting extra constructive rankings requires greater than suggestions requests. You even have to offer a product itemizing web page and buyer expertise that’s worthy of a 5-star score. The extra promptly you reply to buyers’ requests, the extra they’ll recognize your online business.

The important thing isn’t aiming for zero purchaser points — that’s not life like. As a substitute, you must attempt to resolve issues shortly as they come up. For instance, if a buyer complains a couple of lack of understanding on the element web page, shortly reply and add info to the web page. Plus, a extra correct product description will enhance your search engine marketing and attain future prospects.

In case you have hassle remembering to message consumers, listed below are a number of ways to enhance your buyer communication abilities:

  • Don’t let 24 hours move. An extended wait time will appear impolite to buyers. However, responding in underneath 12 hours will impress consumers and make you stand out as a retailer.
  • Set a each day calendar reminder to undergo messages. As an Amazon vendor, you have got rather a lot in your plate, from engaged on new merchandise to administrative duties and different ecommerce work. However it’s vital to put aside the time to reply to your messages or to rent somebody who can try this for you.
  • Intention for inbox zero every day. Replying to all excellent purchaser messages by the top of the day retains you on monitor to repeatedly present nice service as an alternative of letting requests pile up.

If you happen to resolve consumers’ issues ASAP with constant messaging, buyers will worth your service sufficient to go away a constructive score.

5. Monitor your vendor efficiency metrics

Measuring your efficiency in accordance with key metrics and milestones will help you get extra constructive suggestions on Amazon. Amazon already measures your efficiency by way of Vendor Central, so you may simply monitor the standard of your customer support. You could find these metrics by visiting the Efficiency tab of Vendor Central.

Amazon Account Health page

The Account Well being web page gives metrics that help you assess your efficiency. Evaluate your measurements to the benchmarks that Amazon has set for nice vendor efficiency:

  • Order Defect Price: <1%
  • Pre-fulfillment Cancel Price: <2.5%
  • Late Cargo Price: <4%

Observe which metrics in your Efficiency tab aren’t assembly Amazon’s targets and assess your vendor practices to see how these measurements might be improved. To determine what may need contributed to adjustments in your metrics, it’s useful to trace while you begin customer support initiatives, akin to writing packing slip notes or switching to Achievement by Amazon (FBA).

By monitoring your vendor efficiency, you’ll have a transparent sense of how your practices might be improved to encourage extra constructive suggestions.

6. Prioritize and resolve recurring points

When you’ve recognized recurring issues, establish particular methods you may resolve these points. Discovering long-term options for constant points is a serious step towards receiving extra constructive suggestions and increase your common score.

There are a number of widespread points that result in unfavourable vendor rankings. Listed below are solutions for improving your vendor practices:

  • Inventory-outs: Use a list administration software program — like our platform, GoDaddy — to remain organized together with your inventory and keep away from overselling.
  • Late shipments: If you have to ship it out later than anticipated, improve the product to expedite transport. If it nonetheless received’t be delivered on time, ensure you notify the client ASAP. Speaking the difficulty early on will typically scale back the chance that the patron will probably be upset.
  • Product not as described: Present clear, high-quality photographs of your merchandise in order that consumers can visually see precisely what they’re buying. You must also totally, precisely and thoroughly describe your product to fulfill consumers’ expectations.
  • Sluggish responses: Observe the guidelines in part 4 to create a behavior of promptly resolving prospects’ points.

By making a plan for lowering recurring purchaser points, you have got a dependable framework for bettering your customer support to thrill extra buyers and obtain extra constructive suggestions.

Why constructive suggestions is tough to gather

Even in the event you’re doing the whole lot proper as an Amazon vendor — you’re delivering on time, you resolve buyer points shortly — your score won’t be as excessive as you’d anticipate. Accumulating constructive suggestions is tough for a number of key causes.

Negativity bias

In accordance with psychologists, our brains are extra centered on unfavourable occasions than constructive ones. Some argue that that is an evolutionary growth — we’re extra attuned to unfavourable threats as a mechanism for survival.

With this negativity bias, Amazon buyers are likelier to go away unfavourable opinions than constructive ones. The unfavourable expertise might have a stronger impression on the patron. Feeling mistreated, they’re typically searching for some type of response — both an apology from the enterprise, a refund or reactions and validation from different buyers.

After a constructive expertise, although, consumers aren’t as motivated to take motion as a result of the whole lot is already going effectively. Why ruminate over the constructive expertise and depart suggestions when there’s nothing left to be performed? With this psychological tendency, it’s important to give buyers an additional push to encourage good opinions.

Amazon’s insurance policies

Right here’s the caveat: To stop pretend opinions, Amazon limits the methods you may request suggestions from buyers.

{The marketplace} restricts sellers from incentivizing constructive rankings. Listed below are its official Amazon guidelines on requesting suggestions:

You might request suggestions and opinions out of your prospects in a impartial method, however might not: Pay for or provide an incentive (akin to coupons or free merchandise) in trade for offering or eradicating suggestions or opinions …

With these guidelines in place, you may’t provide free samples, reward playing cards or any type of compensation in trade for constructive suggestions. Buyers’ suggestions scores ought to rely on the standard of the buyer expertise.

Likewise, Amazon doesn’t allow sellers to request particular varieties of suggestions or actions on suggestions — all requests should be impartial.

… It’s possible you’ll not ask prospects to jot down solely constructive opinions or ask them to take away or change a overview.

Between these restrictions and consumers’ negativity bias, gathering constructive suggestions is difficult as an Amazon vendor. As a substitute, you have to depend on making a constructive buying expertise that draws prospects and will get them excited sufficient to go away an excellent score.

Constructing your score takes work however pays off

Sustaining a excessive Amazon vendor score is important to your online business’ success. With out constructive suggestions, consumers received’t belief you as a service provider and received’t really feel comfy buying. Plus, Amazon’s algorithms will reduce your merchandise’ visibility. Keep your fame, and each {the marketplace} and the consumers will assist increase your gross sales.

Getting this constructive suggestions takes work, although, so that you want a plan for a way you’re going to gather nice rankings. We’ve laid out six methods that can assist you gently encourage constructive suggestions from buyers with out violating Amazon’s phrases, and we’ve instructed methods to offer wonderful customer support to encourage nice rankings. Observe these tricks to slowly however certainly construct as much as a excessive vendor score that drives extra purchases on Amazon.


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