Utilizing Stripo allowed Nementio to hurry up the email-building course of and proceed to make use of acquainted ESP for sending emails. Alfredo Reche, proprietor and CEO of Nementio advertising and marketing company, shared with us two consumer challenge circumstances the place Stripo helped to cut back electronic mail creation time and obtain cheap response charges considerably.
About Nementio firm
Nementio is a Spanish advertising and marketing company primarily based in Valladolid. The corporate focuses on offering companies to companies primarily within the expertise, software program, and B2B companies industries.
In recent times, Nementio has specialised in serving to worldwide SaaS corporations enter or enhance their ends in the Spanish-speaking market. The outcomes have been so good that, in some circumstances, they’ve even taken on the event of campaigns in Spanish but additionally the worldwide advertising and marketing technique of those corporations.
The group that works on consumer tasks features a technique advisor, a enterprise supervisor, a advertising and marketing advisor, a graphic designer, and two copywriters.
Why is electronic mail advertising and marketing essential?
Electronic mail advertising and marketing is a necessary a part of the corporate’s companies, each for conducting campaigns and selling content material aimed toward bettering model loyalty and picture, in addition to sustaining relationships with prospects and potential prospects all through their shopping for course of.
A part of the company’s work is to design these campaigns, ship them out, and analyze the outcomes as a part of the continual enchancment course of of selling actions for every consumer.
How the company builds its work on electronic mail campaigns
The workflow on purchasers’ electronic mail campaigns contains some components:
- The copywriting group creates the e-mail content material for communications and promotions, whereas the advertising and marketing consultants design extra transactional content material.
- The graphic designer creates templates and magnificence guides; content material creators work with them whereas constructing emails.
- When the e-mail is prepared and agreed upon with the shopper, it’s despatched utilizing the ESP.
Nonetheless, every consumer is completely different, and the company tries to optimize assets as a lot as attainable.
Problem 1: Learn how to construct a particular electronic mail template design with out HTML coding
The company’s new worldwide consumer, Rambox, which develops software program to arrange the digital workspace, requested for a specific electronic mail template that they had beforehand designed.
We work with a number of purchasers utilizing ESP Mautic, an open-source advertising and marketing automation instrument that, whereas fairly highly effective for a lot of of our wants, fell brief concerning electronic mail design. Its editor may very well be higher and extra versatile, forcing us to work with current templates or code our template, which was difficult to take care of when introducing new sections or parts. Moreover, its choices may very well be extra assorted.
That is why it wasn’t easy to implement Rambox advanced electronic mail design newsletters in Mautic.
So, the company began in search of an answer that will permit them to design highly effective emails whereas nonetheless utilizing Mautic as an automation instrument.
Resolution
After exploring some choices, they got here throughout Stripo.
The company group had by no means used a instrument particularly designed to edit emails. They’d all the time labored with full instruments like Mailchimp that included their editor.
What satisfied them to attempt Stripo:
- integration with Mautic;
- ease of use;
- capability to conduct numerous exams;
- versatility to create precisely the emails they wished;
- the value was fully inexpensive.
“Once we tried Stripo out, we discovered it to be very simple to make use of and simply as skilled, if not higher, than different instruments we had used up to now, corresponding to Mailchimp, with the added benefit of permitting direct export of designs to Mautic, which saved us loads of time and supplied a a lot larger high quality service to our purchasers. We export the designs from Stripo to Mautic, and though we initially encountered some issues with the import, the incredible Stripo help group rapidly resolved them for us”.
Alfredo Reche, proprietor and CEO of Nementio advertising and marketing company
Right here you possibly can see the instance of the Christmas sale electronic mail marketing campaign for Rambox with the countdown timer that provides good outcomes.
(Supply: Electronic mail by Nementio for Rambox)
And on this instance, they used a video block to point out all alternatives of the product.
(Supply: Electronic mail by Nementio for Rambox)
Problem 2: Learn how to create emails in 6 languages simply and rapidly
For one more common company consumer, VoIPstudio, a world supplier of cloud VoIP companies, they’ve primarily used additionally Mautic with these design limitations to create emails.
VoIPstudio is a world VoIP companies supplier that serves customers worldwide. They began their enterprise within the UK and expanded step by step worldwide. Now they do numbers in additional than 70 international locations. Thus the necessity to give help in the principle languages and likewise to create a model technique to supply nice content material for all their prospects and leads.
One of many duties with this consumer that took loads of time was creating 6 language variations for every electronic mail. After making an attempt Stripo to make Rambox emails, we determined to make use of this useful editor for VoIPstudio.
Resolution
English is essentially the most used language amongst their customers and the corporate’s work language, so we often begin with English.
They’ve groups (gross sales and help) that talk all of the goal languages, in order that they often translate or adapt the messages manually for various languages. The company group created an electronic mail template within the Stripo editor and adjusted copies in blocks. Then they export every translated electronic mail to Mautic and assign it to the specified section in Mautic primarily based on the detected language for leads and the declared language for present prospects.
Right here is an instance of an electronic mail publication for VoIPstudio in English so you possibly can think about find out how to put together 6 language variations.
(Supply: Electronic mail by Nementio for VoIPstudio)
Stripo has drastically helped us cut back the time spent on creating newsletters.
“The principle cause for the discount in time for getting ready 6 language variations of emails is related to that in Mautic. Creating every electronic mail is sort of like coding it, so it was an actual ache for us. Additionally, in Mautic, it wasn’t simple to adapt the emails, and just one individual within the firm had sufficient data. Now the entire course of is far simpler with Stripo. Now the group can do the duty”.
Alfredo Reche, proprietor and CEO of Nementio advertising and marketing company
Necessary be aware from the Stripo group
Within the Stripo editor, you should utilize a built-in translator. Creating or copying emails for every language model and pasting the textual content into containers wastes time.
Subsequently, we’ve created a built-in translator that means that you can translate emails into all languages directly in only a few clicks, get ready-made translations of newsletters, and instantly export them to the ESP.
For translation, you should utilize any of the next strategies:
- independently translate emails utilizing Google Translate;
- join proofreaders — and provides them entry to edit emails (with out entry to your different tasks);
- choose the Supplier Translation choice — add your content material and let your translators work with the textual content. Then simply obtain this file.
Click on right here to learn to work with the Stripo Electronic mail Translate service.
Case outcomes
Stripo helps the company group lower loads of time on electronic mail manufacturing for these purchasers and get good outcomes for campaigns:
- Within the case of VoIPstudio, the place they need to create newsletters for as much as 6 completely different languages, utilizing Stripo has allowed us to save lots of greater than 50% of the time devoted solely to this process.
- And for VoIPstudio, they’ve observed a rise in click-through charges from 5% to 7.5% with the primary electronic mail marketing campaign, which is an efficient signal.
- Whereas they do not have comparative knowledge for Rambox, the outcomes of campaigns have been optimistic, notably with the usage of the countdown timer.
The brightest second in working with Stripo
“We have been actually amazed by the chances of integrating with completely different ESPs. Actually, once we clicked the button to export to Mautic, the e-mail was there, excellent, and able to be despatched”.
Alfredo Reche, proprietor and CEO of Nementio advertising and marketing company
Plans and new challenges
The Nementio advertising and marketing company has primarily labored with newsletters and campaigns. Nonetheless, within the close to future, in addition they plan to include Stripo designs into transactional emails and different communications. They’re additionally planning to make use of Stripo to create company emails.
Do you wish to create memorable emails with minimal effort?
