How the Google Maps Group Feed Impacts Your Enterprise


Welcome to WordPress. That is your first put up. Edit or deletGoogle has launched a brand new characteristic, the group feed, which makes it simpler for Google Maps customers to extra simply discover updates and suggestions from native companies. The group feed provides companies another reason to maintain their Google My Enterprise (GMB) listings updated with well timed content material, resembling buyer critiques and Google Posts.e it, then begin writing!

The Headlines

  • Google introduced that the group feed will make Google Maps a dynamic supply of regularly up to date content material based mostly on native info. As Google Maps Product Supervisor Capella Yee wrote in a weblog put up, the feed reveals customers the critiques, images, and different content material added to Google Maps by native consultants in addition to foods and drinks retailers, and articles from publishers. (Google could add extra companies later – meals/drink retailers are the preliminary focus.)
  • The characteristic is organized as you’d count on from a typical information feed — a vertically scrollable feed with posts you may like by tapping on an icon. You can also additionally comply with companies you need to hear extra from. Their alerts will seem in a consumer’s Updates tab.

Why the Information Issues

  • Google wants to guard its promoting enterprise by giving customers causes to remain on Google properties and by giving companies a motivation to stay lively on Google, too. Extra eyeballs and engagement on Google Maps – Google’s energy app that dominates the maps app market – is a vital solution to obtain each goals.
  • The announcement places a highlight on the significance of the Google Posts characteristic, which makes it doable for organizations with GMB listings to share updates, bulletins, and different content material by posting photographs, occasions, tales, GIFs and movies. The content material seems in a company’s information panel, or the details about a enterprise that seems in a field alongside a search consequence, each in Google and Google Maps. The group feed makes it doable for customers to see these Posts on Google Maps even when customers don’t comply with the actual enterprise. Google says that in early testing of the group feed, Google noticed that Posts from retailers are seen two instances greater than earlier than the feed existed.
  • Firms using Google Posts will likely be eligible (however not assured) to seem right here, particularly if the enterprise is being adopted by the Google Maps consumer. Assuming the enterprise has UTM parameters on any hyperlinks inside their Google Posts, the enterprise will be capable to see any carry in clicks. At, we additionally report on GMB Submit impressions, which must also rise — but it surely’s unclear as as to if Google will likely be including these impressions to the GMB reporting we obtain.
  • The characteristic additionally amplifies the significance of critiques. Per Google, “What makes Google Maps such an incredible software to navigate and discover is the group of individuals, from our passionate Native Guides to close by enterprise house owners. These group suggestions are entrance and heart with the group feed.”

What Companies Ought to Do

  • One of the simplest ways for a enterprise to capitalize on the group feed is to request critiques and to place Google Posts to work.
  • Google made Google posts accessible to companies in 2016. Since then, Google Posts have been a boon for location-based companies. With Google Posts, companies can replace their information panels with dynamic content material, resembling particular occasions, modifications in hours or opening of a brand new location. Google Posts are much more essential at a time when GMB listings are more and more influential for native search alerts.
  • As well as, be aware that in March, Google made it simpler for organizations to publish COVID-19-related Posts throughout a number of GMB Google now permits chains to make use of the GMB software program interface (API) to make bulk updates associated to COVID-19. If you’re a enterprise that should proceed sharing Posts associated to the pandemic — resembling a brief retail closure, or an replace from a healthcare system — these Posts will grow to be extra outstanding on Google Maps once you publish them throughout a number of places.
  • As well as, as we’ve mentioned typically, requesting and responding to critiques is important to being seen in Google’s world. As Google notes, “Excessive-quality, constructive critiques out of your prospects can enhance your enterprise visibility and enhance the chance {that a} shopper will go to your location.”


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