How To Establish & Get rid of Key phrase Cannibalization


Questioning why you don’t appear to be rating extremely for key phrases that you simply’re undoubtedly concentrating on?

Wish to know what content material cannibalization could possibly be costing you and how one can fight it successfully?

On June 28, I moderated a webinar with search specialists Jon Earnshaw, Chief Product Evangelist, and Sophie Moule, Head of Product & Advertising at Pi Datametrics.

Earnshaw and Moule confirmed several types of content material battle and find out how to resolve them to optimize your web site for higher search engine rankings.

Right here’s a abstract of the webinar. To entry your complete presentation, full the shape.

What Is Key phrase Cannibalization?

Key phrase cannibalization is when totally different web site pages attempt to rank for a similar key phrases. This could make it onerous for Google to determine which web page to point out in search outcomes.

This could trigger cannibalization if Google can’t differentiate which content material to prioritize.

This challenge is about key phrases, not URLs. It means one web page would possibly compete with one other for a similar key phrases in your website.

[See what cannibalization looks like] Immediately entry the on-demand webinar →

Most important Varieties Of Cannibalization

There are several types of cannibalization:

  • Inside
  • Worldwide
  • Subdomain

However in the present day, we’ll concentrate on inside cannibalization.

99% of the time, cannibalization of your pages is right down to considered one of these 4 instances:

  1. Overlapping theme.
  2. Authority injection.
  3. Poor inside linking.
  4. Non-contextual optimisation.

[Discover what it looks for each case] Immediately entry the on-demand webinar →

How To Establish Totally different Varieties Of Cannibalization

Right here’s find out how to spot the frequent sorts of cannibalization:

  • Suspicious Flux – Inside linking isn’t sorted out, capitalization.
  • Content material Evolution – Conflicting pages resulting from content material like rumors, releases, and assessment articles.
  • Inline Battle – Conflicting pages based mostly on search phrases.

[Get examples] Immediately entry the on-demand webinar →

When you’ve recognized the kind of cannibalization, you possibly can repair it.

How To Repair Cannibalization

You may repair cannibalization via numerous methods:

  • Downgrade theming by altering the title after which boosting with hyperlinks.
  • Merge 301 pages or merge two pages into one.
  • 301 older content material to your chosen doorway.
  • Hyperlink to the web page that you simply wish to be the doorway.
  • Noindex / archive content material that’s competing.
  • Create hubpages.

[See these tactics action] Immediately entry the on-demand webinar →

Boost Your SEO: How To Identify & Eliminate Keyword CannibalizationPicture created by Pi Datametrics, June 2023

How To Monitor Cannibalization

When you’ve mounted the issue, it’s essential to watch key phrase cannibalization day by day by successfully monitoring:

  • All URLs.
  • High 100.
  • All rivals.
  • The previous.

[Discover the tools to track] Immediately entry the on-demand webinar →

Key Takeaways

  • You’ll have cannibalization.
  • It really works on the key phrase degree.
  • It’s essential to make the choice.
  • It may be prevented.

[Slides] Enhance Your search engine marketing: How To Establish & Get rid of Key phrase Cannibalization

Right here’s the presentation:

Be part of Us For Our Subsequent Webinar!

KPIs, Metrics & Benchmarks That Matter For search engine marketing Success In 2023

On July 26, be a part of Conductor’s search engine marketing and content material advertising and marketing specialists as they information you thru their analysis on the newest search engine marketing benchmarks and insights by trade for 2023. Uncover the most effective methods to make the most of these common KPIs on your natural methods.

Picture Credit:

Featured Picture: Paulo Bobita/Search Engine Journal


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