How To Make Cash As A Copywriter in 2023


Copywriting is extra of a talent than a career, so you’ve gotten limitless incomes potential relying on how you apply the talent. 

Whether or not you wish to make a couple of additional hundred {dollars} per thirty days or create a multi-million greenback firm, copywriting can assist you obtain that mission. 

Most copywriters even have full autonomy over their life by setting their very own work hours and selecting the place to work from. 

On this publish, we’ll talk about numerous methods you may make cash as a copywriter and how one can select a path that permits you to maximize your incomes potential and create the life-style you need.

How A lot Cash Do Copywriters Make?

In keeping with Glassdoor, listed below are the typical salaries for freelance and in-house copywriters by years of expertise: 

Common Wage of An Freelance Copywriter in America:

  • $51,144 for 0-1 years of expertise
  • $59,225 for 4-6 years of expertise
  • $75,202 for 10-14 years of expertise

Common Wage of An In-Home Copywriter in America:

  • $55,635 for 0-1 years of expertise
  • $65,452 for 4-6 years of expertise
  • $84,349 for 10-14 years of expertise

Nevertheless, these averages are very generic, and the fact is {that a} copywriter’s wage can vary from a couple of thousand {dollars} per 12 months to a number of million {dollars} per 12 months.   

So as an alternative of simply supplying you with some primary averages, let’s break down the 2 variables which have the best impression in your incomes potential as a copywriter:

  • Your talent as a copywriter
  • The chance you select 

Whereas copywriting abilities take years to excellent, the excellent news is that you may considerably improve your incomes potential by making use of your abilities to a extra worthwhile alternative.

After I say “alternative,” I’m referring to the kind of labor you select to pursue and the way you monetize your work. 

An instance of a possibility is perhaps writing LinkedIn posts (the kind of work) for shoppers you cost on a month-to-month foundation (the way you monetize).  

Earning potential as a copywriter

These two variables trigger a variety of incomes potential for copywriters.

For instance, Justin Goff made hundreds of thousands of {dollars} yearly promoting merchandise via electronic mail copywriting, but some electronic mail copywriters on Upwork make just some hundred {dollars} per thirty days.  

On this publish, we’ll deal with the totally different alternatives you may pursue in copywriting to construct wealth after which talk about how one can climb the wealth ladder to turn out to be a top-earning copywriter. 

Methods to Make Cash Copywriting

Under we’ll talk about a few of the most typical alternatives you may discover to earn a living as a copywriter and supply assets that will help you get began in every alternative.

Weblog Publish Writing

It’s extremely beneficial for a enterprise to seem on the prime of Google for a key phrase that potential clients would possibly seek for. Nevertheless, serps solely rank content material that solutions the searcher’s query. Due to this fact, most corporations are glad to pay hundreds of {dollars} to rent freelance writers to create high quality content material that ranks for related key phrases.

For instance, should you promote small enterprise accounting software program, you’d in all probability be very happy to pay a contract author to create content material that ranks first for “small enterprise accounting software program” as a result of this may possible drive loads of potential clients to the web site.  

Due to this fact, most weblog publish writers additionally want a primary understanding of web optimization (search engine marketing) and key phrase analysis.

Whereas web optimization is the most typical use case for weblog writing, many corporations are additionally glad to pay freelance writers to create weblog posts about new product launches, thought management content material, and different normal content material they wish to talk to clients. 


Incomes Potential:

Many corporations pay roughly $300-$500 per publish for high-quality weblog posts. Some bigger corporations that deeply imagine in content material are keen to pay over $1,000 per publish. 

Earning potential scale for blog post writing

You may as well construct your personal affiliate web site and ship site visitors to numerous services and products bought by different corporations. When folks out of your web site purchase their services or products, you may make a fee on the sale. These web sites will be price hundreds of thousands of {dollars}, however they could take a very long time to construct.

Methods to Get Began:

Gross sales Pages

Entrepreneurs promoting on-line programs, teaching applications, different digital merchandise, and even bodily merchandise (like dietary supplements) often run adverts to a gross sales web page designed to transform guests. 

These gross sales pages are often wherever from 500 to a number of thousand phrases lengthy, and so they usually observe this primary construction:

  • Ache level: State the viewers’s issues to construct rapport.
  • Ache level agitation: Construct on the issues related to the ache factors and clarify why they’re painful to strengthen your relationship with the reader.
  • Resolution: Introduce the services or products as an answer and present the way it solves these ache factors. 
  • Advantages: Paint an image of what life appears like after utilizing the product. This could match the viewers’s “best situation.”
  • Social proof: Present proof that the product can assist them obtain their best situation with case research and testimonials.
  • CTA: Ask them to make the acquisition and supply a a refund assure.

That is only a primary template that almost all gross sales pages observe, however the gross sales web page’s success relies upon largely on how properly the copywriter can construct rapport with the audience, resonate with their ache factors, and current the product as the answer. 

Due to this fact, you’ll in all probability should interview the shopper, their clients, and even use the product to create a compelling argument that convinces the reader to transform.


Incomes Potential:

Most shoppers are keen to pay a couple of thousand {dollars} for a gross sales web page, however it’s not unusual for extra established shoppers with a confirmed provide to pay $25,000 to $50,000 for a gross sales letter.

Earning potential for sales page copywriter

Methods to Get Began:

Web site Copywriting

The homepage, about web page, and product/service pages are vital to driving conversions, so most companies are glad at hand over hundreds of {dollars} to expert copywriters to craft compelling copy for these pages. 

Whereas web site copywriting is usually a lot shorter than long-form gross sales copywriting (usually 500-1,000 phrases), it additionally requires a radical understanding of the client’s ache factors and the way the product works to persuade readers that this product is the most effective resolution for his or her downside. 

Nevertheless, in contrast to gross sales copywriting, web site copywriters should additionally totally perceive web optimization (search engine marketing) to make sure every web page ranks for the suitable key phrases. For instance, you need to perceive how one can do key phrase analysis and assist the key phrase rank for these phrases.


Incomes Potential:

The incomes potential for a web site copywriter relies upon largely on the shopper. Some copywriting shoppers are glad to pay just some hundred {dollars} for primary web site copy from somebody on Upwork or Fiverr, however bigger corporations are very happy to shell out hundreds of {dollars} for excellent web site copy. 

Earning potential for website copywriter

When you’ve got A/B testing abilities and expertise, you may cost considerably extra on your web site copywriting companies.

Methods to Get Began:

Social Media Ghostwriting

B2B leaders are starting to appreciate the worth of constructing an viewers on Twitter and LinkedIn, and lots of of them are keen to pay ghostwriters hundreds of {dollars} to create content material for them on social media.

For instance, Morning Brew’s co-founder, Alex Lieberman, just lately launched a brand new ghostwriting advertising company that fees roughly $8,000 per thirty days to provide social media content material for executives.

To turn out to be a great social media ghostwriter, you’ll want to have the ability to extract the most effective concepts out of your shoppers, set up them into concise frameworks, and adapt your writing model to their tone of voice. You’ll additionally want to remain up-to-date on the newest occasions to tie them into your shoppers’ content material. 

This type of content material additionally requires a excessive quantity of content material output to achieve success, so it’d really feel like a grind for some writers. 


Incomes Potential:

Social media ghostwriting continues to be a comparatively new copywriting alternative, however an inexpensive charge is about $2,000 per shopper for a number of posts/threads per week. However, some businesses like Alex Lieberman’s Storyarb cost as much as $8,000 per thirty days for a number of threads/posts per week.

Earning potential for social media ghostwriters

Alternatively, you may construct your personal viewers after which monetize it as you would like.

Methods to Get Began:

E mail Copywriter

E mail copywriters assist companies generate gross sales via electronic mail. 

Most electronic mail copywriting job assignments require writers to create an electronic mail sequence (a number of emails scheduled to ship out over every week to 10 days) that builds a relationship with the prospect by offering worth (often free content material designed to resolve their ache factors) that then lead as much as the sale. 

Nice electronic mail copywriters know how one can architect a relationship with the reader and supply worth upfront, and so they also can craft intriguing topic traces and A/B take a look at totally different variables all through the copy, like CTAs and hooks.


Incomes Potential:

E mail copywriting costs differ dramatically. Should you’re working with a brand new startup that simply wants a primary electronic mail autoresponder to get folks to enroll in a free course, you would possibly make a couple of hundred {dollars} for writing the e-mail sequence. 

Nevertheless, corporations with a confirmed product and high-quality electronic mail checklist are often glad to pay north of $10,000 and even $25,000 for a high-quality electronic mail sequence in the event that they know it would increase conversions.

Earning potential for an email copywriter

Methods to Get Began:

Video Script Writing

One other nice approach to make a full-time revenue as a copywriter is by creating video scripts for YouTubers or corporations who want video content material. 

A fantastic video script author is great at crafting an intriguing hook, constructing a narrative, and writing in a way that an individual would converse. If the content material writing sounds too formulaic and tutorial, it received’t sound natural on digital camera, and also you’ll have issue retaining shoppers.

Incomes Potential:

Video script writers usually have about the identical incomes potential as weblog publish writers. The typical falls round $300-$500 for about 1,000 to 2,000 phrases, however you may earn far more than this should you work with a shopper whose main supply of revenue is video content material.

Earning potential for video script

Methods to Get Began:

Publication Writing

Newsletters are an more and more widespread enterprise mannequin as corporations like The Hustle and Morning Brew just lately bought for tens of hundreds of thousands of {dollars}

Consequently, loads of companies are keen to pay prime greenback for good copywriters to analysis present tendencies and occasions, extract probably the most beneficial insights, after which tie the story again to the way it impacts the reader.

This job usually requires you to include a mixture of humor and storytelling into the writing whereas nonetheless speaking a transparent level. 


Incomes Potential:

Publication writing continues to be a brand new kind of copywriting gig, however should you can show that you simply’re a extremely efficient author, you may make hundreds of {dollars} month-to-month as a publication copywriter. 

Earning potential for a newsletter writer

There are additionally loads of those that have their very own newsletters and make hundreds of {dollars} per thirty days promoting subscriptions or adverts. In reality, the 27 highest-earning Substack newsletters generate over $22M a 12 months. So it’s not unreasonable to make north of $10,000 or $20,000 per thirty days writing your personal publication.

Methods to Get Began:

Novel Writing/Ghostwriting

One other widespread copywriting profession path is ghostwriting novels for authors. This requires a novel talent set as most individuals writing a ebook have a message to share however want some assist placing the concepts into organized ideas. 

So that you’ll must first perceive the concepts the shopper needs to speak after which extract the tales and key factors that illustrate and crystalize that concept to make it straightforward for the reader to grasp and purchase into the message. This additionally requires wonderful storytelling capabilities to captivate and maintain the reader’s consideration throughout lots of of pages.

Due to this fact, you’ll in all probability must interview that particular person extensively and submit numerous revisions to nail down their voice and message.

Incomes Potential:

Most novel ghostwriters make between $10,000 and $50,000 for writing a ebook or memoir.

How much money book ghostwriters can make

Methods to Get Began:

Methods to Climb The Wealth Ladder as a Copywriter

You in all probability seen that the charges shoppers are keen to pay for a particular service (e.g., electronic mail copywriting, web site copywriting, and many others.) differ drastically. For instance, one web site copywriter would possibly cost $100 for a product web page, whereas one other would possibly cost over $10,000 for a similar service.  

As well as, some copywriters don’t provide their abilities for rent. As a substitute, they personal their companies and use their copywriting abilities to promote their companies.

Under, we’ll talk about the copywriting wealth ladder and how one can climb it to maximise your incomes potential. 

The wealth ladder as a copywriter

Write For Free

We already mentioned that selecting a possibility with a excessive revenue potential is vital, so return via the eight alternatives listed above and select the one that you simply assume you’d take pleasure in probably the most and has excessive incomes potential. 

When you’ve chosen a possibility, start writing for potential shoppers totally free. 

Writing totally free permits you to acquire expertise as a copywriter and discover ways to collaborate with shoppers in a low-street surroundings. 

Nevertheless, rigorously choose who you select to work totally free for. 

Ideally, choose a micro-influencer or somebody in your audience with a big community as a result of they’ll be capable to ship you extra high-quality referrals than a lesser-known particular person with fewer contacts. 

You can begin your seek for potential shoppers on LinkedIn or Twitter and attain out to them immediately on that platform or ship them a customized electronic mail. 

The important thing to a fantastic pitch is to ship a pattern piece of labor with out prompting. For instance, in case your provide is to write down a publication for that micro-influencer totally free, really write a publication and ship it to them, after which provide to maintain doing it for the subsequent a number of weeks in the event that they prefer it.

Sending the completed product relatively than asking for permission to do one thing will set you other than the remainder of the group, and it makes that particular person’s life simpler as a result of they don’t have to offer you any directions.

Opposite to widespread perception, providing to do something totally free is definitely extra work for the opposite particular person as a result of the burden is on them to determine what you’re good at and what they should assign to you. 

As soon as they comply with allow you to work for them totally free, set a begin and finish date and inform the “shopper” up entrance that you simply’d prefer to obtain a couple of referrals if it’s high-quality work and so they’re glad by the tip of that point interval.

Shut Your First Shoppers

After working totally free for a micro-influencer for a couple of months, you’ll in all probability have a couple of paying shoppers from the referrals they ship. 

If the free shoppers don’t maintain up their finish of the cut price and fail to ship you referrals, you may at all times attain out to your dream shoppers by way of chilly electronic mail or chilly social media message. This time, provide to create free content material for them for a set time frame if they comply with rent you following the free settlement. You may as well present them the pattern work you probably did totally free to assist increase your credibility.

Should you’re actually struggling to get shoppers, you too can use a platform like Acadium to get your first shoppers. It permits you to apprentice for a corporation for a restricted time frame, and lots of of these corporations then rent the apprentices they prepare. 


The one disadvantage with this platform is that you simply’re restricted to the businesses that checklist themselves on it, so that you may not discover your best shoppers. For that reason, I usually suggest that you just discover your best shoppers on LinkedIn or Twitter and attain out to them with a chilly but customized pitch.

Set up Your self as a Premium Professional

After getting some expertise as a copywriter, turning into an costly copywriter comes right down to persistently delivering a robust ROI for a specific service. 

For instance, should you can show that you may reliably write emails that generate $2 for each $1 invested, shoppers shall be very happy to offer you hundreds and even hundreds of thousands of {dollars}.

One dollar in to get two dollars out

The important thing to proving you may reliably generate a robust ROI is to develop a step-by-step execution course of on your companies (e.g., electronic mail advertising) after which create case research of the way you used it to generate wonderful outcomes repeatedly.

Promoting a course of that persistently generates a robust ROI will increase the perceived probability of success, which makes potential shoppers really feel snug shelling out massive sums of cash for copywriting companies. 

In reality, you’ll possible discover it simpler to promote a service with a confirmed course of for $10,000 than it’s to promote a service with none confirmed outcomes for $1,000. 

The one catch is that it’s important to really produce excellent shopper outcomes. 

Changing into a superb copywriter doesn’t occur in a single day, so contemplate collaborating in copywriting programs like or membership communities like Copyblogger Academy to speed up your studying charge. 

Your preliminary copywriting work in all probability received’t be excellent, and that’s okay. The secret’s to persistently follow, search suggestions, and observe the ROI of your work. On an extended sufficient time horizon, you’ll finally discover success. 

Create Your Personal Content material Or Rent 

Should you contemplate the copywriters that cost $25,000 or $50,000 for a gross sales web page, think about how a lot cash the corporate generates from that gross sales web page. So the subsequent stage within the wealth ladder is to personal the provide. 

At this stage, as an alternative of charging shoppers on your copywriting companies, you’d really promote the services or products utilizing the copywriting abilities you’ve honed. 

For instance, you may construct your personal web optimization affiliate web site or begin your personal publication and use your copywriting abilities to construct the enterprise. 

You might additionally construct and promote your personal digital merchandise. For instance, Brett at Design Pleasure has a course that does over $122,000 per thirty days.

Brett at Design Joy

Whereas constructing an viewers can take a very long time, proudly owning a services or products is usually probably the most worthwhile methodology to monetize your copywriting abilities in the long term.

Construct a Copywriting Enterprise That Offers You Monetary Freedom

Copywriting is a beneficial talent that you may apply to numerous alternatives to construct substantial wealth. 

Nevertheless, honing the talent and turning your phrases into income is not any straightforward job. 

When you can at all times use Google to be taught totally different suggestions and tips about copywriting, we wished to create an academy that makes it straightforward for copywriters to collaborate and obtain suggestions from friends and mentors. 

So we constructed the Copyblogger Academy. It’s a membership website the place you may be taught concerning the mechanics of copywriting via video and written supplies, attend workshops with profitable copywriters, and seek the advice of together with your friends.

You’ll be able to be taught extra concerning the Copyblogger Academy and be a part of at the moment should you’re critical about leveling up your copywriting abilities.  


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