How To Run a Nice Twitter Contest [Ideas + Examples]


Twitter contests and giveaways are a enjoyable and simple solution to drive engagement. They’re fast to arrange, easy to run, and will help you collect helpful details about your viewers.

Better of all, operating a Twitter contest doesn’t must be sophisticated or time-consuming. In truth, the easier, the higher!

Hold studying for a simple information to operating contests on Twitter, together with 9 nice contest concepts to jumpstart your subsequent promotion.

Why run a Twitter contest?

You should utilize Twitter contests or giveaways to attain a wide range of completely different objectives. Earlier than you get began, take into consideration what you wish to accomplish along with your contest.

For instance, your objectives may embrace the next:

Rising your follower base

Twitter giveaways will help enhance your follower rely. In case your purpose is to develop your viewers, embrace a “tag a good friend” or “retweet” element in your contest. Earlier than launching, resolve what number of new followers you’re hoping to realize. (Keep in mind, your objectives ought to at all times be SMARTspecific, measurable, attainable, relevant, and time-bound)

Constructing model consciousness

Twitter contests are an effective way to construct model consciousness. As of mid-2022, Twitter has 206 million day by day lively customers worldwide. Which means your contest has the chance to achieve an enormous variety of customers. If you wish to construct buzz, embrace a transparent and easy model message.

Selling a brand new product

Use a Twitter contest or giveaway to construct hype across the launch of a brand new product. This kind of contest depends closely on imagery, so maintain this in thoughts, as it might incur a value. Be sure you have nice photographs of your product or giveaway bundle so your social posts pop.

The way to arrange a Twitter contest

Establishing a Twitter contest or giveaway is straightforward. It simply requires a little bit of planning in your half.

1. Set an goal to your Twitter contest

Begin by defining a transparent purpose to your Twitter contest. Embody measurable targets equivalent to elevated follower rely or impressions. It will provide help to gauge your success after the competition closes. Strong numbers will help you resolve whether or not to run contests once more sooner or later.

2. Plan your contest

Type out the logistics to your contest, together with:

  • What kind of contest or giveaway is it?
  • When will your contest or giveaway begin?
  • How lengthy will it run?
  • What’s the cut-off date? Be particular right here to keep away from disappointment, ex. September thirtieth, 2022, at 11:59 PM ET

3. Choose a prize

Subsequent, decide a prize to your contest or giveaway. This can be a digital prize or a bodily merchandise that have to be shipped or picked up by the winner.

Digital prize concepts:

  • Credit score to your on-line store
  • Digital tickets to an unique occasion or particular efficiency
  • Digital experiences equivalent to Zoom meet-and-greets

Bodily prize concepts:

  • Greatest-selling merchandise in an unique colorway
  • Particular prize pack or bundle
  • In-person experiences equivalent to a celebration for the winner and a bunch of pals

In case your prize consists of an merchandise or giveaway bundle, make sure that to indicate off your prize with an attention-grabbing publish. It will encourage customers to share your posts and assist your contest acquire traction on-line.

4. Develop your contest pointers

What would you like customers to do with a view to win? Possibly they’ll must comply with your account, retweet your publish, or submit particular content material. Make your contest necessities and deadlines clear, so there’s no confusion.

Don’t neglect to evaluate Twitter’s pointers for promotions earlier than launching your contest. We advocate setting clear Twitter contest guidelines to discourage spam. These embrace barring customers from making a number of entries in a single day or coming into utilizing a number of accounts.

5. Promote your contest

Now it’s time to launch your contest! However the work isn’t over but.

Schedule common posts to advertise your contest. Control entries, too. Have interaction with customers who’ve entered by liking their posts or responding to their questions.

Select a singular hashtag so that you’re not sifting via unrelated tweets to seek out contest entries. Strive one thing like #YourBrandNameGiveaway or #ItemNameGiveaway22.

In case your model is lively on one other platform, strive cross-promoting your contest. Strive posting a direct hyperlink in your Instagram Tales to deliver a few of these followers over to Twitter.

6. Observe your contest entries with a social media administration device

A sturdy device will help you observe contest entries and monitor engagement in real-time.

Hootsuite Streams is a superb device to trace the exercise in your social channels. You’ll be able to regulate publish engagement, conversations, mentions, key phrases, and hashtags – multi functional place!

7. Choose a winner and ship the prize

Selecting a winner can appear daunting, however don’t fear. You don’t want to shut your eyes and level to a random tweet!

Many on-line instruments can automate this course of. They will additionally be certain that your winner has happy all the competition necessities. (Hold scrolling for extra on these instruments)

8. Evaluation your contest

After your contest closes, evaluate your authentic objectives. Was your contest successful? Did you improve your follower rely or enhance your model impressions?

An analytics platform like Hootsuite will help you evaluate the numbers. You’ll be able to even create customized studies to indicate the impression in your model and backside line. This knowledge will help you design your subsequent profitable Twitter contest or giveaway.

9 straightforward Twitter contest concepts

Unsure how you can construction your Twitter contest? We’ve outlined 9 various kinds of Twitter contests to assist encourage your subsequent giveaway.

Select one of many choices under or combine and match to create your personal distinctive promotion.

Retweet to enter

Asking customers to retweet your publish to enter is the best solution to run a Twitter giveaway. It requires little or no effort on the person’s half, in order that they’re extra prone to hit the retweet button. In case your purpose is to construct model consciousness, this contest possibility is for you.

Like, comply with, and retweet to enter

This variation on the “retweet to enter” giveaway requires a bit extra work for customers. Nevertheless it delivers a greater payoff from a model standpoint. Likes and retweets assist construct model consciousness whereas asking customers to comply with to enter is a surefire solution to improve your follower rely.

Reply to win

Enhance model consciousness and enhance engagement with a reply-to-win Twitter contest. Asking customers to answer will help enhance your publish within the algorithm rankings, so get inventive! For instance, ask customers to drop an emoji within the feedback or have them reply a easy immediate, like “Inform us why you wish to win….”

Tag a good friend to enter

If you wish to improve your follower rely, embrace “comply with and tag a good friend” in your contest necessities. Tags can help you attain a broader viewers with out requiring an excessive amount of effort from customers to enter.

Companion with a model or influencer

Attain a brand new viewers by becoming a member of forces with one other model or a social media influencer. Choose a contest kind that addresses your mutual objectives, and ask customers to comply with each accounts to be eligible to win.

Use a hashtag to enter

Don’t neglect to create a singular hashtag to your Twitter contest. Nobody desires to spend hours sifting via unrelated tweets to seek out contest entries. Hashtag contests are an effective way to extend model consciousness.

Share a photograph to enter

A photograph contest makes it straightforward to assemble user-generated content material (UGC). UGC is authentic, brand-specific content material created by clients. UGC might be photographs or photographs, movies, opinions, testimonials, and extra.

Have interaction on one other platform to enter

If you wish to construct your following on one other platform, strive operating a Twitter contest that drives site visitors elsewhere. For instance, you’ll be able to ship followers to your model’s Instagram account or customized app:

9. Bonus: Mix parts to create a singular promotion

Right here’s an important contest instance that mixes a number of Twitter contest varieties to create a singular promotion with a social twist.

The Late Present with Stephen Colbert has partnered with HeadCount and Ben & Jerry’s to get folks registered to vote. Their marketing campaign incorporates the next parts:

  • A novel hashtag
  • Model partnership with Ben & Jerry’s
  • Influencer/movie star partnership with Stephen Colbert
  • Participating elsewhere to enter by directing site visitors to

The way to decide a Twitter winner

Selecting a Twitter giveaway winner can appear intimidating. What in case your contest receives 1000’s of entries? How do you select a random winner who has adopted your contest’s guidelines?

Fortunately, many on-line Twitter contest instruments can automate this course of. These websites will help you decide winners from retweets, likes, or your current Twitter following.

Irrespective of which on-line device you select, evaluate their choice insurance policies rigorously. Some instruments can solely choose a winner from the latest 100 retweets, which can not embrace all contest members. Search for a device that can decide from all of your contest entries, not simply the latest ones.

Don’t neglect about Twitter’s pointers for promotions

We all know you’re excited to launch your Twitter contest! However to keep away from operating into any points, evaluate Twitter’s Tips for Promotions first.

Twitter’s pointers are primarily designed to discourage spam. Contest guidelines ought to discourage customers from creating a number of accounts to enter. Don’t neglect that Twitter’s guidelines relating to security, privateness, and authenticity apply always.

Make certain to cowl your bases with regards to native and federal legal guidelines. As an illustration, giveaways that embrace alcohol have to be age-restricted to guard minors. When you’ve chosen your giveaway format and prize, perform some research to make it possible for your contest isn’t violating any legal guidelines.

Save time through the use of Hootsuite to handle your Twitter presence alongside your different social channels. You’ll be able to run contests, share movies, schedule posts, and monitor your efforts — all from one handy dashboard! Strive it at no cost right this moment.

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