So you made a great Instagram Reel. Now what? To get the most eyeballs on it, you need to promote it 24/7. Eat, sleep, Reel-peat.
Luckily, it’s super easy to share Reels to your Instagram and Facebook Stories. Learn a few different ways below, including how to batch and schedule your Stories in advance. (Yup, even for sharing Reels!)
Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Easily customize them in Canva, and take your Reels game to the next level today.
Yes! You can share your own, or someone else’s, Instagram Reel to your Story directly from the Instagram app. You can also schedule Reels to your Story to post later using some additional tools.
In the Instagram app, scroll to find the Reel you want to share to your Story.
It’s the paper airplane icon. To start creating a Story with this Reel right now, tap Add reel to your Story.
You can also copy the Reel’s link from here to schedule it for later in Hootsuite. I’ll cover how to do that in a bit.
Tapping the Reel in your Story will take your followers to the full-length Reel on your profile, but some may not know that. To ensure people watch your entire Reel or encourage them to give it a like, add a “Tap here” sticker or other indication of where they should click.
You can also add anything else you want to your Story like usual, including text, GIFs, Instagram stickers, and more.
After you’re done, share it by tapping Your Story at the bottom.
If you’re scrolling the Instagram feed, the share button is underneath the Reel video. If you’re watching full-screen, it’s on the right side.
Important: Always credit the original creator when sharing someone else’s Reel. Their username will appear at the bottom of the frame, but it’s quite small and depending on your background color, may be illegible.
Show your respect by playing it safe and tagging their username in either a link sticker or text. Bonus: They’ll get an Instagram notification from you and may re-share your Story on their account, too.
Tap Your Story or Close Friends to post it.
Okay, but want to post it later? There are a few ways to schedule Reels with Hootsuite.
See below for detailed step-by-step instructions, or watch this quick video for the basics:
To get the Reel video, tap the share icon and then Copy link. Paste that link into an Instagram Reels downloader app, then save the video file to your phone.
Create a new Instagram Story post in Hootsuite.
In the text field, include any actual text you want to add to the Story, like the creator’s username. Hootsuite automatically copies anything you write here to your clipboard so you can quickly add it to your Story before sharing. Add a URL and a note to yourself to add a link sticker when it’s time to publish, for example.
Then, upload the Reel video you just saved to the media section.
Click Schedule for Later. Pick a specific time, or choose one Hootsuite recommends with Best Time to Publish. These are personalized to your account based on when your audience is online and your engagement history.
When it’s time, you’ll receive a notification on your phone to post the Story. If you have a Team account with multiple users, you’ll see if a colleague has already posted it.
If you want to share more than a Reel video — including candid, original Instagram Story videos — you can use Hootsuite to remind you when to post, too. You don’t need a finished Story ready to publish.
In that case, use the text field to jot down a reminder for yourself or instructions for whoever will be creating the Story. It can be as simple as: “Remind everyone the promo sale ends tomorrow.” Whatever makes sense to you.
When you get the mobile post notification, you’ll have your notes right there to use to create your Instagram Story. Film your candid video and share it — boom, done.
Scheduling Instagram Reels keeps your content calendar consistent, friends.
Bonus: How to share a FULL Reel to Instagram Stories
So you know how to share a Reel to Instagram Stories — but the work isn’t done. Longer Reels shared to Stories using the “Share” button will only autoplay the first 15 seconds of the video, requiring the viewer to click on the Reel to watch the whole clip. Pretty anti-climactic.
Thankfully, there’s an easy way around this:
The trick is simple. If you want to share more than the first 15 seconds of a Reel to your Stories, download the Reel and upload it to Stories from your camera roll. Don’t forget to credit the original creator!
Tap the share icon on the Reel, then Copy link.
Here’s the how to download a Reel post again so you don’t have to scroll up.
Open Facebook and create a new Story with the video you just saved. Remember to credit the original creator and tag them in your Story.
Yes, there’s a much easier way to share Reels to Facebook Stories: Automatically!
You only have to set up Instagram to Facebook Story automatic sharing once. Then all your future Stories, including Reels you share, will appear on Facebook, too.
To enable automatic sharing, connect your Instagram account to your Facebook profile or Page. Learn the various ways to do this depending which type of account you have.
Tap the menu icon at the top right, then Settings.
Scroll down to the bottom and tap on the blue Accounts Center link. Then, tap Sharing across profiles.
Toggle the Instagram Story option on, and from now on your Instagram Stories will automatically show up on your Facebook Page, too.
You can choose to share only your Story, posts, or Reels to Facebook, or enable all three. I recommend auto-sharing all three for maximum visibility.
The process is the same as sharing your own Reel as a Facebook Story:
- Step 1: Tap the share icon, then copy link
- Step 2: Download the Reel video
- Step 3: Upload it as a new Facebook Story (with a credit tag to the original creator!)
Setting up automatic Instagram to Facebook Story sharing is the easiest way, though, whether you’re sharing your own content or someone else’s.
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