How We Can Make Certain 2024 Actually Is ‘the Yr of the Lady’


Whether or not it was the Barbie film, Taylor Swift’s Eras Tour, Beyoncé’s glittering Renaissance roadshow or lady math, pink-hued “girly” vibes have dominated popular culture over the past 12 months.

A lot in order that 2023 has been christened ‘The Yr of the Lady.’ However was it actually?

Girls’s equality and rights are going backward in lots of respects, from the reverberations of Roe V. Wade being overturned to geopolitical conditions that disproportionately have an effect on girls. The variety of girls in senior management roles has additionally declined in 2023.

So, on this week’s episode, we ask how manufacturers and media can be sure 2024 really is the yr of the lady?

Becoming a member of Adweek’s co-hosts Luz Corona and Rebecca Stewart for an sincere however hopeful dialog, we have now Deborah Joseph, Glamour’s U.Okay. Editor in chief and European editorial director, and Sami Lambert, Adweek’s director of social media.

They juxtapose their favourite lady developments, with the challenges girls are going through within the yr forward—from the rise of extremists akin to Andrew Tate to physique shaming.

Stream the brand new episode under, hear and subscribe on Apple Podcasts, or discover it on Spotify.