Up to date March 31, 2022
When Dianna Huff determined to create a Wikipedia web page for her consumer’s expertise, she had no thought what she was in for. Making updates to present pages was easy. How onerous may or not it’s to create a brand new Wikipedia web page?
Extremely onerous, as she discovered. The prolonged course of felt extra akin to writing a school time period paper than to writing advertising content material, Dianna stated.
However she felt the trouble was value it. Her consumer’s industry-changing expertise turned an official a part of Wikipedia and generated visitors to their website. And the article she wrote concerning the course of stays probably the most visited articles on this web site 11 years after it first appeared.
We’ve recapped her stable recommendation and added a number of updates and concepts from different specialists. We’ve additionally stored the feedback from Dianna’s unique article so you may study from others’ experiences.
Causes to create a Wikipedia web page
Nearly everyone seems to be now conversant in Wikipedia, the dwelling encyclopedia the place anybody can counsel or contribute pages, articles, and information about absolutely anything: Rolling Stones (the band), video video games, Mount Vesuvius, Web3, and even content material advertising.
Few understand, although, the stringent threshold for article acceptance.
Do you have to nonetheless create a Wikipedia web page (or attempt to have one added) about one thing associated to your model? Sure, if the topic meets a number of important circumstances. Dianna recommends attempting for a Wikipedia web page if:
- Your organization invented or developed an industry-changing expertise. The tech will be in any class, from mechanical to chemical to musical (e.g., iTunes).
- You possibly can’t discover any details about your expertise or subject on Wikipedia. Dianna defined that she created a web page for her consumer’s expertise when she couldn’t discover any point out of it on Wikipedia.
- Your founder or firm is “notable.”Wikipedia editors apply a “notability” check to find out in case your topic warrants a Wikipedia web page, and passing that check is a requirement for publication.
Bear in mind, Wikipedia’s understanding of notability could differ from yours. If your organization has invented one thing or your founder is a person-of-note (e.g., a well-known creator, the primary particular person to row a ship throughout the ocean), then your organization or founder could be a great candidate, Dianna defined.
However you want a novel story or angle – not each government or model is sufficiently notable for Wikipedia.
To be thought-about notable, you want to have the ability to cite articles from respected sources. As Jonathan Ricks notes in his latest article: “That you must develop a case, utilizing solely sources that Wikipedia acknowledges, which explains why the entry warrants inclusion in a world encyclopedia,” he says.
Notes: A blue checkmark on Instagram or a web page on IMDB doesn’t assure notability.
TIP: Learn Wikipedia’s web page on notability go deeper on the subject.
Steps to making a Wikipedia web page
Although it’s best to go to Wikipedia’s assist pages for extra detailed data, Dianna shares this define to offer a short and useful step-by-step model to create a Wikipedia web page.
1. Perform a little research about Wikipedia
Studying the ins and outs of being a great Wikipedia citizen may help you create pages which can be much less more likely to be deleted or challenged within the official assessment course of assessment.
TIP: Discover Wikipedia’s battle of curiosity tips earlier than you start.
Solely registered customers can create or edit Wikipedia pages. Dianna advises utilizing your actual title and e mail handle.
3. Edit present pages
Check your abilities by making minor edits to present pages earlier than creating new content material. Dianna says to start out with matters with which you’re acquainted. For instance, she up to date her son’s fencing coach’s web page (he’s an Olympic medalist) with new biographical data not accessible elsewhere on the web, and he or she linked to his fan membership’s web site.
“By making these small modifications, I used to be in a position to get extra conversant in the location’s content material administration system and construct my Wikipedia person profile,” Dianna says.
Earlier than you write a brand new web page for @Wikipedia, make minor edits to present pages to get conversant in its CMS and construct your person profile, says @diannahuff by way of @AnnGynn @CMIContent. Click on To Tweet
TIP: Wikipedia tracks all modifications made by your person account. With sufficient enhancing and creating exercise below your belt, your person degree can grow to be an “auto-confirmed person.” This degree helps you to carry out restricted features, akin to importing pictures and shifting pages to the general public house.
4. Collect your sources
Verifiable, third-party sources are tremendously vital in Wikipedia. In spite of everything, it’s an encyclopedia, not a advertising channel.
The content material needs to be factual and unbiased. For instance, Dianna needed to embody details about rivals and their expertise (and hyperlinks to their websites) on the web page she created about her consumer’s expertise.
TIP: You might know you, however except your story is verifiable with goal websites or printed supplies, Wikipedia doesn’t imagine your first-person sourcing.
TIP: Pictures are solely allowed in case you personal them or they’re not topic to copyright.
5. Write the textual content
Now you might be able to draft the content material in your proposed Wikipedia web page. You possibly can sort it instantly into the Wikipedia interface or minimize and paste it out of your textual content software program.
On the highest proper of your person web page are headers – Sandbox and My Discuss. You need to use both to create, however My Discuss ensures the web page gained’t be deleted.
Dianna says she discovered formatting the web page utilizing Wiki code took a little bit time although she’s HTML savvy.
TIP: Although Wikipedia has a course of to request an article (submitting a short description and dependable, unbiased sources), it’s only a listing of concepts which will get suggestions from editors, writes William Beuhler. Nobody will create the urged web page, and Wikipedia encourages you to submit a draft article as a substitute.
TIP: Learn by Wikipedia’s Articles for Creation for extra explanations and steering.
TIP: You possibly can study extra about Wiki code by studying Wikipedia’s Assist Pages.
6. Submit the web page for assessment
Together with your web page full, submit it to Wikipedia for assessment. The method can take a number of days or a number of weeks (or extra).
Dianna waited 12 days after submitting her consumer’s web page. After seeing approvals, challenges, and deletions for different pages submitted when she submitted hers, Dianna assumed her web page was high-quality and moved it to the general public house.
Shortly after it went dwell, a Wikipedia editor modified the web page’s title and made different non-substantive edits. If you happen to do get a web page printed, proceed to observe and replace it as wanted.
Dianna turned a confirmed Wikipedia admirer, although she needed to tear her hair out at occasions in the course of the web page creation course of. “It was effectively well worth the effort,” she says.
Have you ever tried to publish an article on Wikipedia? Share your learnings within the feedback.
Cowl picture by Joseph Kalinowski/Content material Advertising Institute