I Constructed A Instrument That Makes It Simple To Export Google Docs To WordPress


Good day! Who’re you and what enterprise did you begin?

Hello guys, I’m Alex, the founding father of DocPress.it. We assist bloggers, and content material editors publish content material written in Google Docs to WordPress blogs robotically.

We assist our customers automate duties like search engine optimisation content material evaluation, producing article intros with AI, picture renaming, and different time-consuming duties when publishing content material.

In the intervening time, we now have a bit over 1100 customers, from small bloggers to content material companies and affiliate entrepreneurs. In the intervening time we’re on a freemium mannequin, with an ideal free plan and we make round 500 MRR and rising.


What’s your backstory and the way did you give you the thought?

I’ve created and offered a number of on-line companies, so I’ve some expertise constructing merchandise.

DocPress was born when working at my merchandise, DropSpace and Designious. I used to be working with completely different visitor writers for the blogs. Nevertheless it was a ache to publish the articles I acquired from the writers in Google Docs to WordPress.

Google Docs is a good device for writing and collaborating within the cloud, particularly for the sort of content material. It offers you all of the instruments you have to write, it’s accessible on all platforms and units. Nevertheless it does lack a number of options if you wish to transfer the content material to a different platform like WordPress.

When approving the articles, I needed to manually save photographs individually. Copy-pasting the content material didn’t work correctly, as plenty of the textual content had hidden CSS properties transferred to the WordPress editor, and I needed to clear that up.

Relying on the article, it took half-hour to make it seem like it was on Google Docs, with the headings, photographs, and all.

Ultimately, I did discover a course of to make issues a bit faster, however it was nonetheless a chore.

After exiting Designious in March/April, I had some free time, and I began engaged on Google Docs add-ons and began DocPress in Could. I checked out each step of the publishing course of that was taking time and tried to assume the way it could possibly be automated.

I made an inventory of options and began researching extra about how this may be carried out.

If I used to be having this challenge, I assumed others have it too, and they’d pay for it, particularly if you’re pushing plenty of content material every day.

I made a decision this may be an ideal Google Docs add-on and began looking for related instruments. Within the Workspace market, only a few initiatives had been maintained, and some appeared deserted, so I assumed this can be a good alternative with low competitors.

I had an concept of how {the marketplace} works as I launched FileDrop beforehand and received traction on that as properly. There are plenty of nice add-ons and software program that join with the Google Docs ecosystem.

So I employed an skilled programmer in Google Apps script to assist me construct the add-on that I additionally used on my first add-on.

Take us by the method of constructing the primary model of your product.

Whereas researching the area, I discovered there are a number of rivals, the crew created one add-on at WordPress, however it wants one other plugin to attach, Jetpack, and bloats the web site, and with a lot of damaging evaluations. And one other that has an middleman interface wants a plugin and is fairly costly.

So I constructed my product with that in thoughts, simplicity.

Every thing should work from the Google Docs sidebar, and I don’t need the person to put in one other plugin on the WordPress website. The person should connect with the web site and simply click on a button to export the content material to the WordPress weblog.

The preliminary model was fundamental. It did simply that, export the content material from Google Docs to WordPress because it was, with photographs, hyperlinks, paragraphs, and headings. It was only one tab with fundamental performance.


Within the following weeks, we’ve added completely different choices for bettering search engine optimisation, like including no observe to hyperlinks, setting picture alt textual content, and extra. We additionally function an search engine optimisation content material evaluation device that verifies the textual content for 8 search engine optimisation key factors, readability rating, and different stats.

We not too long ago launched a set of AI writing instruments for producing article concepts and writing article intros, it’s also possible to create a brief press launch for a product and a textual content rewriting device.

These instruments assist customers with author’s block and provides them concepts to provide high quality content material rapidly.

Describe the method of launching the enterprise.

It took about 2-3 weeks to have the primary model prepared, the web site, and all that so we are able to launch. It’s all bootstrapped, I used my very own cash to fund the complete undertaking.

Launch and iterate rapidly however analysis the viewers you wish to serve.

I launched the add-on in Could on the Google Workspace market and received the primary customers to check and received some good suggestions, they helped to note some errors that had been arising.

The difficulty with WordPress is that you’ve so many plugins, and everybody has their setup. Typically, that breaks how WordPress connects to different apps like DocPress.

To resolve this downside, I’ve written articles in our assist part and positioned assist hyperlinks within the add-on to indicate customers methods to join and what to do in the event that they encounter errors. For instance, some safety plugins block entry to the WP API and exterior connections, and customers can’t join their web sites to Google Docs.

I shared the add-on with associates who had blogs and used it internally to put up our weblog posts.

Within the subsequent couple of weeks, I’ve reached out to Appsumo, and so they agreed it’s match for his or her viewers and ready what I have to launch there.

We needed to leap by a number of hoops to launch, however we did it. Their approach of licensing the software program was a bit completely different than what we had, and the redeeming technique of the deal needed to be automated, so it took a bit extra hours of programming to arrange every little thing.

We launched on AppSumo and slowly began to get some gross sales and the those who purchased helped with some nice recommendations and have requests.

I believe platforms like this convey worth if you wish to take a look at merchandise and get fast suggestions, however not a lot on the gross sales aspect, lifetime offers lower the product worth.

One factor I believe labored nice is the evaluations we received from AppSumo, which gave me a morale enhance realizing that individuals are paying and in addition cherished the product.


Since launch, what has labored to draw and retain prospects?

We’re nonetheless originally of our journey, the product remains to be younger, and we try completely different advertising methods.

We work on search engine optimisation and add weblog posts weekly to extend natural site visitors. I employed a few VAs to jot down content material, I’m writing content material as properly.


search engine optimisation is plenty of work and you have to be affected person with it, that’s why I attempt to work on completely different advertising methods, together with direct gross sales.

Our search engine optimisation course of is easy, we analysis the ache factors of our customers and search for key phrases alternatives that we expect we are able to rank for and write a helpful article that solves customers’ issues. And with some articles, we add a number of strains about how DocPress would match into this resolution, if potential.

More often than not the difficulty will not be with creating good content material is extra a distribution downside. The product that wins a market or will get forward has higher distribution than the others.

I see the identical challenge with content material, the competitors for consideration is fierce and you have to create processes to succeed in as many customers as potential. You are able to do that by together with within the course of paid adverts, electronic mail newsletters, and sharing on completely different platforms, from Medium to IndieHackers, and so forth. We’re nonetheless engaged on our distribution move and making an attempt to enhance it.

Beginning with add-ons for marketplaces just like the Google Workspace market is an effective way to begin and take a look at concepts.

There may be plenty of competitors within the Google Docs and Running a blog area. We’re nonetheless experimenting with what kind of content material works finest. Like all advertising, it’s a piece in progress.

We’ve additionally added a web page on Product Hunt and received a number of votes there. I assumed nobody would discover.


We additionally work on Google Advertisements, concentrating on particular searches for our use case and exporting Google Docs to WordPress.

Sadly, there aren’t many searches, and we can not depend on this. As one buyer mentioned, “it’s one thing I by no means knew I wanted, however I’m so glad I discovered it. “ So the method should be a bit completely different.

A number of issues we did and thought would work nice however didn’t was sponsoring newsletters within the writing/running a blog area, perhaps we didn’t discover the correct match but. However we’ll take a look at this channel once more.

Associates is one other channel that didn’t fairly decide up in any respect, we’d strive once more sooner or later.

Additionally, Reddit adverts had been one other channel that I attempted with little to no success. I had excessive hopes to transform properly with this one however didn’t.

How are you doing as we speak, and what does the longer term seem like?

DocPress is rising daily. Customers set up the add-on and use it every day. We’re but to be worthwhile, and I spend money on advertising and improvement.

Suggestions for the product is nice, so we try to convey the DocPress publishing expertise to platforms aside from WordPress, like Mediumor dev.to. I firmly imagine in simplifying how we work and utilizing acquainted instruments. We don’t have to reinvent the wheel.

Within the Google WorkSpace market, there are corporations with a number of add-ons with thousands and thousands of customers every, so there’s a massive potential for any enterprise to thrive.

I’m pushing tougher on new options to enhance the product even additional.

I imagine in direct gross sales, so I wish to give attention to that within the subsequent couple of months. I’m at the moment constructing an outreach gross sales marketing campaign, I’m reaching out to completely different companies within the content material writing area. If that works, it could be an ideal channel to scale and convey gross sales in greater volumes.

By means of beginning the enterprise, have you ever discovered something significantly useful or advantageous?

Constructing SAAS merchandise is difficult, I discovered that lesson final 12 months from a earlier product I launched however simply didn’t make it to place it so. That is true, particularly when your crew is small.

Beginning with add-ons for marketplaces just like the Google Workspace market is an effective way to begin and take a look at concepts. These marketplaces have already got customers and a developed ecosystem hungry for brand spanking new instruments. For those who can uncover an unserved area of interest, you can also make it massive.

Within the Google WorkSpace market, there are corporations with a number of add-ons with thousands and thousands of customers every, so there’s a massive potential for any enterprise to thrive.

What platform/instruments do you employ for your online business?

What have been probably the most influential books, podcasts, or different assets?

Ebook: Blue Ocean Technique

The e book discusses an effective way to consider merchandise and audiences to create new markets with out competitors, or much less competitors as markets intersect plenty of occasions.

Youtube channel: MicroConf

A number of nice movies about creating SAAS, methods, pricing, and the way to consider merchandise and advertising.

Podcast: The Sport – Alex Hormozi

If you’re promoting one thing then this can be a nice approach to study and steal Hormozi’s concepts about gives, pricing, psychology, and technique.

Recommendation for different entrepreneurs who wish to get began or are simply beginning out?

If you wish to make cash, don’t begin a undertaking only for the sake of it. Launch a service or product that solves an issue individuals are keen to pay for.

The one validation of a enterprise is that if it makes cash. The remaining is of little significance. Engaged on aspect initiatives is enjoyable however getting paid is even higher.

Launch and iterate rapidly however analysis the viewers you wish to serve.

The place can we go to study extra?

In case you have any questions or feedback, drop a remark beneath!


Alex Dumitru,
Founding father of DocPress.it

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