Ideas + Examples for Your Subsequent Occasion


Twitter could be a highly effective instrument for selling occasions. However most promotions solely cowl the build-up to an occasion. Once you stay tweet an occasion, you may entice consideration at a very powerful time — whereas every part is occurring.

Plus, real-time protection of occasions permits your on-line viewers an opportunity to interact with an occasion they could have actually needed to attend.

On this article, we’ll clarify what stay tweeting is and learn how to do it effectively, together with examples and greatest practices.

What’s stay tweeting?

Stay tweeting is posting about an occasion on Twitter as that occasion unfolds.

Don’t confuse it with stay streaming, which is real-time broadcasting through video. Stay tweeting strictly refers to writing tweets. Meaning publishing tweets, sharing photographs or movies, and responding to your followers.

When you can stay stream on different platforms, like Fb, stay tweeting is just executed on Twitter.

Why stay tweet?

In some methods, stay tweeting is our supply for breaking information. That’s as a result of people flip to Twitter as of late to search out out what’s occurring on the planet.

Once you stay tweet an occasion, you entice engagement from individuals who care about the identical belongings you do. In consequence, you’re more likely to hear out of your present followers and join with new audiences.

Stay tweeting can enhance your model consciousness and place you as an trade thought chief. We’d name {that a} win-win.

8 suggestions for efficiently stay tweeting an occasion

Stay tweeting might look easy, however don’t let appearances deceive you. These tweets require simply as a lot thought and technique as the remainder of your social content material calendar.

Stay occasions are considerably unpredictable — and that’s half the enjoyable. However with a plan in place, you may lean into any surprises with out getting caught off-guard.

Listed here are our high 8 suggestions that will help you prep for a profitable stay tweet.

1. Do your analysis

Something can occur at a stay occasion, however there’ll at all times be a number of identified portions. Get your analysis executed forward of time to keep away from a last-minute scramble.

Is there an agenda? If the occasion you’re selling has a schedule, use it to plan the content material and circulation of your stay tweets upfront.

Double-check names and handles. You’ll need names and Twitter handles for everybody concerned earlier than the occasion begins. Then, be sure to tag them each time you point out them. This can enhance your attain and possibilities of a retweet.

Have hyperlinks helpful. Do some analysis on the occasion attendees, headliners or keynote audio system so you may add context to your stay tweets. For instance, when posting a few speaker, it’s a good suggestion to incorporate a hyperlink to their bio web page or web site.

2. Arrange your streams

Keep on high of the stay stream dialog utilizing streams. (When you already use a social media administration instrument like Hootsuite to schedule your tweets, this half is simple!)

Streams make it easier to monitor exercise in your social accounts and particular subjects, developments or profiles.

We’d advocate organising two streams. Use one to watch content material that makes use of the official occasion hashtag. Arrange one other with a curated Twitter checklist of individuals concerned within the occasion.

This manner, you don’t miss a single tweet from a very powerful individuals on the occasion — or the chance to retweet them.

3. Create picture templates for simple use

If you wish to embrace photographs in your tweets, plan forward by creating high-quality templates you should use to generate content material on the fly.

Ensure that your templates are appropriately sized for Twitter (right here’s our up-to-date picture dimension cheatsheet). Plan to incorporate the occasion hashtag, your brand, and different related data.

You may wish to have a number of completely different templates readily available, relying on the content material you wish to create. These can embrace quotes from the occasion, unforgettable stay pictures, and extra.

Then use them as a place to begin when creating social media posts for minimal effort.

4. Get your GIFs in a row

Pull collectively a clutch of content material you may simply entry throughout your occasion. When you’ve obtained GIFs and memes on deck, you gained’t be scrambling for them on the day.

When you need assistance getting began, strive placing collectively a listing of feelings you and your followers will really feel. Are you reside tweeting an awards present or a efficiency? You could be shocked, shocked or impressed. (Or possibly less-than-impressed)

Seize a number of GIFs or memes that mirror these emotions so that you may be the primary to react.

5. Be prepped with hashtags

When you or your group is accountable for the occasion you’re stay tweeting, be sure to or your workforce has created an occasion hashtag.

When you’re stay tweeting an occasion that you simply haven’t had a hand in organizing, simply be sure to know what the hashtag is.

Professional tip: Arrange a stream in Hootsuite to trace the occasion hashtag, and remember to use it in each tweet you ship. Maintain an eye fixed out for any hashtags that begin gaining recognition throughout the occasion! You may wish to incorporate them into your individual tweets.

6. Fluctuate your content material

Anybody with a Twitter account and two thumbs can stay tweet an occasion. To actually draw an viewers, you’ll wish to interact and entertain them with various kinds of content material.

Strive mixing it up by incorporating these concepts:

  • Questions or polls a few subject associated to the occasion
  • Inspirational quotes from occasion audio system (use your picture templates for these!)
  • Movies, movies, movies! Strive behind-the-scenes footage, updates, or highly effective crowd reactions
  • Retweets of official occasion audio system or insightful feedback in regards to the occasion from different Twitter customers
  • Solutions to questions individuals may need utilizing your occasion hashtag

Word: When you plan to put up pictures or movies from the occasion, be sure to have the right consent and authorization.

When you need assistance arising with tweets, try our content material concept cheat sheet for inspiration.

7. Tweet with objective

Keep in mind, you at all times wish to give your followers worth along with your tweets. You may both entertain them, introduce related data, or add fascinating context.

The official account of the Golden State Warriors does double-duty on this tweet. They rejoice one other basket and supply a little bit sports activities trivia:

8. Wrap it up and repurpose it

One of many nice issues about stay tweeting is the wealth of content material it may well offer you after the occasion. The effort and time you place into stay tweeting can repay effectively into the longer term.

Strive turning your hottest tweets right into a weblog. Write a full narrative of how issues went down, together with any challenges you confronted or errors that didn’t make it onto your feed. Folks at all times love a peek behind the scenes.

You too can repost your spiciest tweets to your Instagram Tales or share any movies you took on YouTube or Fb.

Your post-live-tweet guidelines

Congratulations! By now, you have to be a stay tweeting professional.

As soon as the adrenaline of stay tweeting your occasion wears off, right here are some things you are able to do to complete sturdy:

  • Reply to any tweets you didn’t have time for on the day of
  • Ship out a congratulatory tweet to the occasion audio system
  • Tweet a recap of essentially the most thrilling or related elements of the occasion
  • Share a hyperlink for extra details about the occasion, particularly in case you’ve taken the time to embed tweets in a weblog put up
  • Take a peek at your Twitter analytics — which stay tweets labored greatest and why? Which flopped? The extra , the higher your subsequent stay tweeting session will probably be

Use Hootsuite to handle your Twitter presence alongside all of your different social media channels. Monitor conversations and lists, develop your viewers, schedule tweets, and rather more — all from a single dashboard. Strive it free at present.

Get Began

Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.


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