To have a good time the discharge of the 2024 Imply Women musical film, Paramount Footage labored with Snapchat to launch an AR lens assortment that includes 4 augmented actuality experiences for followers.
The Burn E book Lens locations an individual’s face on a Polaroid-style photograph contained in the notorious grudge tome from the Imply Women movies, alongside their title and phrases from the unique film.
The Imply Women Quiz Lens asks followers to tilt their head to reply a number of alternative questions to find out which Imply Women character they’re.
The Imply Women Clique Lens exhibits individuals the profile photos of 4 of their Snapchat associates and asks them to type every individual into one in every of 4 classes (like Mathlete and Artwork Freak) to kind their very own clique.
And the We Put on Pink Lens will flip the individual’s clothes pink whereas additionally smoothing out their complexion and putting the textual content “On Wednesday We Put on Pink” above their head.
“Launching the primary lens assortment on Snapchat felt like the proper solution to deliver individuals again into the world of Imply Women,” mentioned Tamar Teifeld, svp of worldwide digital advertising and marketing at Paramount Footage. “Seeing how followers new and previous have been sharing and interesting with one another has been so fetch!”
Along with utilizing these sponsored lenses, Snapchat customers will be capable to use Imply Women Cameo stickers, which can present their Cameo holding the Burn E book and being positioned inside it.
“Snapchat exists to deepen friendships in a enjoyable approach, and we love seeing how a lot Snapchatters are having fun with enjoying with and sharing these lenses that includes iconic components from the film,” mentioned Elana Sulzer, U.S. head of leisure at Snap.
The advertising and marketing workforce from Snap additionally attended the Imply Women premiere and interviewed the movie’s forged in regards to the movie, their co-stars and their very own highschool experiences.