Income-based financing startup Jenfi raises $6.3M to give attention to high-growth Southeast Asian firms – TechCrunch


Many Southeast Asian digital companies run into obstacles when in search of early-stage development financing. They may not need to promote fairness of their firm, however usually battle to safe working capital loans from conventional monetary establishments. That’s the place Singapore-based Jenfi is available in, offering revenue-based financing of as much as $500,000 with versatile compensation plans that co-founder and chief govt officer Jeffrey Liu refers to as “development capital as a product.” 

Whereas revenue-based financing is gaining traction in lots of different markets, Liu informed TechCrunch that Singapore-based Jenfi is the primary firm of its variety centered on Southeast Asia. The startup introduced at this time that it has raised a $6.3 million Sequence A led by Monk’s Hill Ventures. Members included Korean Funding Companions and Golden Equator Capital, 8VC, ICU Ventures and Taurus Ventures. The corporate beforehand raised $25 million in debt financing from San Francisco-based Arc Labs. 

Jenfi works primarily with “digital-native” firms, together with SaaS suppliers and e-commerce sellers. A few of its purchasers embrace Tier One Leisure, Pay With Break up and Homebase. Jenfi hasn’t disclosed how a lot non-dilutive financing it’s supplied to this point, however its aim is to deploy $15 million by July 2022. It claims that the common Jenfi buyer skilled compounded gross sales development of about 26.5% over three months, 60% over six months and 156% over twelve months.

The combination gross sales of firms in its portfolio is at present greater than $30 million, and Jenfi expects that the capital it has already deployed will assist them generate $47 million in gross sales, or a 156% enhance by July 2021. 

Liu launched Jenfi with Justin Louie in 2019, after seeing how conventional monetary establishments have been lagging behind Southeast Asia’s digital increase. The 2 beforehand based GuavaPass, the health studio membership platform that was acquired by ClassPass in 2019. Jenfi’s creation was motivated by among the challenges Liu and Louie confronted whereas financing a high-growth startup centered on Asian markets. 

Jenfi’s utility course of is totally on-line and in some instances, firms have acquired financing in lower than 24 hours, although it usually takes a number of days. That is one other profit over conventional working capital loans or non-public fairness financing, which might take months to finish, making it tough for firms to reply rapidly to income development alternatives. For instance, an e-commerce firm might have fast working capital to buy extra stock if it abruptly will get a variety of demand for a sure product. 

A few of Jenfi’s Sequence A may even be used to develop extra integrations for its proprietary danger evaluation engine, which analyzes how effectively firms use their development spending. At the moment, it will possibly faucet into data from financial institution accounts; software program like Xero or Quickbooks; cost gateways together with Stripe and Braintree; e-commerce platforms like Shopify, Shopee and Lazada; and Fb Adverts and Google Adverts. 

As a substitute of fastened installment compensation plans, Jenfi provides firms extra versatile goal compensation plans and costs them a flat payment primarily based on the quantity of financing they acquired, their month-to-month gross sales and what number of months it is going to take to pay again the mortgage. Jenfi continues analyzing the information sources supplied by firms, so it will possibly inform if a shopper probably wants extra capital or an adjustment to their compensation phrases. 

Finally, Jenfi’s plan to maneuver past financing and likewise present instruments to assist companies. “We see ourselves as companions in our portfolio firms’ development,” mentioned Liu. 

Since Jenfi faucets into a mixture of knowledge sources—together with financial institution accounts, accounting software program and digital promoting platforms, it will possibly use that very same data to determine alternatives. A part of Jenfi’s Sequence A funding will likely be used to develop automated analytics. For instance, the platform would be capable to determine an promoting alternative with excessive ROI on Google Adverts and notify the corporate, asking in the event that they need to apply for extra capital to finance the marketing campaign. 


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