The story of the IreneDAO NFT craze began in October when 28-year-old Chinese language crypto influencer and mannequin Yuqing Irene Zhao got here up with the thought for “So-Col” together with her enterprise associate, Benjamin Tang.
So-Col is brief for “Social Collectables,” Irene defined to Cointelegraph, and the platform goals to assist content material creators monetize their content material and construct communities with their followers.
Branded because the “decentralized model of OnlyFans, Discord, Twitch, and Patreon,” the platform permits content material creators and influencers to transform their social media content material into non-fungible collectible objects (NFTs.) It’s powered by StarkWare’s layer-two resolution StarkEx and leverages the decentralized ID protocol.
Quick-forward to Tuesday final week, Tang and Irene launched a sticker pack for Irene’s Telegram neighborhood to make use of on the messaging app. The stickers characteristic superimposed pictures of Irene with meme slang textual content utilized by members of the crypto neighborhood like “gm”, “wen Binance”, and “sure ser.”
A timeline: sticker pack, to NFT assortment, to DAO
The sticker pack instantly gained numerous traction, reaching 2,000 installations inside 4 days in keeping with Irene. On Wednesday, she was contacted by a fan known as “libevm” – who instructed Cointelegraph they would favor to remain nameless – on Twitter, who recommended that she contemplate turning the sticker pack into NFTs.
Irene agreed, they usually tokenized the stickers into 1,106 NFTs on the OpenSea market by Friday. The NFTs are described as an “entry go” to the DAO’s “Genesis Tribe,” initially distributed with a free mint. They’re at the moment buying and selling at a ground value of 1.47 Ether ($4,668), with a complete quantity traded of two,000 Ether ($6,351,180).
“We at So-Col thought it was an awesome thought as we wished to create a prototype for our core idea of a community-driven creator economic system. We then prolonged the thought right into a DAO, and “libevm” and my co-founder Ben hacked it collectively inside a day,” she defined to Cointelegraph.
“What we did not count on was that our take a look at case was an immediate hit. In actual fact, I used to be not even conscious when it was launched – I used to be out for a swimming lesson! By the point I got here again from the pool after 40 minutes, your entire 500 NFTs had been gone. I did not even have one to myself!”
Wait, so I’ve a DAO now?? https://t.co/qGJTygagLn
— Irene Zhao (@Irenezhao_) January 14, 2022
IreneDAO polarizes the crypto neighborhood
Regardless of its success, neither “libevm” nor Irene say they’ve taken a cent from the challenge. Moderately, the cash might be utilized by the DAO neighborhood to “experiment the very best methods of integrating web3 into the creator economic system.”
When the DAO was initially launched, members had been capable of mint a free genesis go by logging onto the web site. Nonetheless, all 1,107 passes had been claimed within the first half-hour, defined Irene. By buying one of many sticker NFTs, followers are additionally successfully buying a membership for the DAO.
The success of @Irenezhao_ will in all probability be an even bigger issue to draw extra females into the crypto area than some other efforts up to now. Form of loopy how far and the way a lot entry a wise, succesful, and engaging lady can get on this area.
It is a non-politically appropriate view.
— Arthur (@Arthur_0x) January 16, 2022
“We’re discussing it within the discord on how you can lengthen it so it turns into extra inclusive, defined “libevm”, including that they use the NFTs to “sign how funds needs to be used” inside the DAO.
Maybe unsurprisingly, Irene’s success has led to some polarizing reactions within the crypto neighborhood. Some huge names like Galaxy Digital CEO Mike Novogratz and YouTuber Logan Paul have truly purchased into the challenge themselves.
awww thank youu! DM 🙂 https://t.co/h9dTPLL1pw
— IreneDAO (@0xIreneDao) January 16, 2022
“Proud member of crew @Irenezhao_ I like the hustle. This younger lady has created her personal model in lower than a yr. And NFT’s permits her to drag her neighborhood collectively,” wrote Novogratz in a Sunday tweet.
Paul’s OpenSea pockets additionally signifies that he bought 20 of the NFTs for a complete of roughly 85.9 Ether ($280,000).
— Mr. Whale (@CryptoWhale) January 16, 2022
Is a collab between Ghozali and Irene Zhao on the playing cards?
“Libevm” defined to Cointelegraph that they got here up with the thought to show the Telegram stickers into an NFT assortment following the success of fellow crypto influencer, Ghozali. The Indonesian 22-year-old has made $22 million promoting NFT selfies on the OpenSea market.
In actual fact, members of IreneDAO already seem to have their sights set on a possible future collaboration. “The DAO has spoken,” wrote Irene in a Jan. 14 tweet. “I want to lengthen an open invitation to you to work on a collaboration.”
Since then, somebody has created an OpenSea account known as “GhozalIreneDAO,” that includes some questionable edits of Ghozali’s head superimposed onto Irene’s physique.
Picturing what this would possibly appear like… pic.twitter.com/i7lcI3PSyu
— nftalee (@nftalee) January 14, 2022
So-Col lately closed its seed funding spherical, with investments from many trade leaders together with Animoca, Defiance, 3AC, and Mechanism.
In 2021, Irene rose to prominence within the crypto area by her position as Chief Advertising and marketing Officer at Konomi Community.