Join Amazon & WooCommerce | GoDaddy Professional


Simpler multichannel promoting

On this submit, we are going to study how one can join your Amazon Vendor Central account and WooCommerce to seamlessly handle each of those gross sales channels.

The Amazon Market provides you the chance to promote your merchandise on the world’s hottest on-line buying vacation spot. When mixed with your individual branded ecommerce website, your enterprise can take pleasure in a robust multichannel presence.

Right here’s what we’ll cowl:

  • Why it is best to listing your merchandise on Amazon
  • Find out how to combine your Amazon and WooCommerce shops
  • Find out how to use Amazon to meet WooCommerce orders
  • Find out how to accumulate funds in your website with Amazon Pay

Lower your expenses promoting merchandise, your method

Our Managed WordPress eCommerce contains greater than $5,000 in free premium WooCommerce extensions, empowering you to sellproducts, your method, with extra customization.

Specialised retailer extensions can price lots of, even 1000’s of {dollars} per 12 months when you get all of them added to your retailer.

However with our Managed WordPress eCommerce, you possibly can construct the precise retailer you wanted to promote subscriptions, guide appointments, allow digital downloads and far, rather more — with free entry to greater than $5,000 in premium WooCommerce extensions.

Be taught Extra

Why it is best to listing your merchandise on Amazon

Excessive gross sales and a large viewers

While you promote on Amazon, you could have the power to achieve significantly extra folks than promoting via your web site alone. Amazon accounts for over 50% of all US ecommerce gross sales. Given these numbers, there are lots of customers who solely purchase merchandise completely via Amazon. This pattern is just growing because the ecommerce big continues to achieve an increasing number of of the full market.

Customers go to Amazon first

If I requested you the place buyers first go to seek for a product, you’d doubtless hear Google. Whereas the search engine dominates on-line search as an entire — commerce or in any other case — Amazon is in actual fact the first place customers first go to search out new merchandise.

Analysis reveals that 53% of individuals start their product search on Amazon. By itemizing your objects on {the marketplace}, you will get in entrance of your viewers earlier of their shopping for journey.

Model recognition and membership perks

Folks know and belief Amazon. Many will select to stay with their trusted market as a substitute of shopping for from an internet site they’ve by no means heard of. Others will select to purchase from Amazon over a D2C ecommerce website due to the streamlined checkout expertise and the quick and dependable supply provided via an Amazon Prime membership.

Find out how to join your Amazon and WooCommerce shops

Promoting via a number of channels has many benefits. Nonetheless, it could additionally deliver challenges if not dealt with correctly. Managing stock, monitoring gross sales, and organizing deliveries are tough sufficient when promoting via one channel. Including an entire different platform to handle solely will increase the complexity.

If you don’t arrange a robust integration between your channels, you’ll shortly get slowed down by all of the guide processes wanted to maintain issues so as.

The answer is to determine a real-time connection between your Amazon Vendor account and your WooCommerce retailer.

This may make sure that your stock is all the time correct throughout channels, serving to to forestall you from promoting out-of-stock merchandise. The mixing additionally lets you handle orders and evaluation reviews from a single place as a substitute of getting to bounce between platforms.

Beneath, we are going to study just a few totally different strategies for syncing your WooCommerce product catalog to Amazon.


The primary method to establishing a WooCommerce amazon integration is to make use of Sellbrite, a software program service that helps retailers join all their gross sales channels to seamlessly handle from a single place. In case you are new to Sellbrite, you will get began with a 30-day free trial.

As soon as your account is about up, you’ll must sync your gross sales channels. Out of your Sellbrite dashboard, click on join your channels.

Connect Amazon WooCommerce Setup
To attach Amazon to your WooCommerce retailer, get began with a SellBrite account.

Choose WooCommerce, then click on Obtain plugin. This may take you to a web page to obtain the WordPress plugin wanted to finish the combination. You too can obtain the plugin instantly in WordPress.

With the plugin activated, choose Sellbrite from the sidebar. On the following web page, click on Hook up with Sellbrite.

This may full the combination course of. Subsequent, it would be best to join your Amazon Vendor account. Return to Sellbrite and choose Join your channels. Click on Amazon and provides your channel a nickname.

Choose Join your Account and log in to your Amazon account along with your e mail and password. If you don’t have already got an Amazon Vendor account, there’s a hyperlink to the registration web page.

Notice that the verification course of will take per week or so to finish.

Connect Amazon WooCommerce Easy
Ensure you have an Amazon Vendor account earlier than you begin to join Amazon to WooCommerce.

As soon as the connection is completed, you possibly can return to your Sellbrite dashboard to handle your multichannel operations. Merchandise from every channel will first seem within the Listings part.

Connect Amazon WooCommerce Listings
When you join Amazon and WooCommerce, use SellBrite to handle listings.

That is the place you’ll edit your product particulars equivalent to descriptions, photographs, value, classes, and so on. If you wish to work within the WordPress backend you continue to can. On this case, you should utilize the Sync From WooCommerce button to replace the small print in Sellbrite.

Connect Amazon WooCommerce Edit
Ensure you listings are linked to merchandise to keep away from a time-consuming runaround.

Sellbrite distinguishes between merchandise and listings. Every merchandise should be linked to each a product and itemizing. While you first sync your stock out of your gross sales channels they’re added as listings solely, not merchandise.

You’ll be able to shortly generate a product to your objects by clicking Add product from the Edit Itemizing web page.

Connect Amazon WooCommerce Add Product
While you join Amazon and WooCommerce, pay shut consideration to syncing merchandise and lisitngs.

Add your SKU and click on Create New Product.

Connect Amazon WooCommerce SKU
Ensure you preserve monitor of SKUs, as they’re key to linking merchandise and listings.

As soon as the itemizing is linked to a product you possibly can go to the Merchandise part to shortly push the merchandise to any of your different channels.

Choose the product and click on Checklist Merchandise on Channel. For our instance, we need to ship our WooCommerce product to Amazon in order that’s what we’ll choose.

Connect Amazon WooCommerce List Channel
Bulk operations prevent plenty of time if you join Amazon and WooCommerce.

Sellbrite helps bulk operations so you possibly can shortly sync your merchandise in batches by checking every merchandise and repeating this course of. When you begin to obtain orders, they may routinely be imported to your Sellbrite order dashboard so that you can course of.

Integrating with standalone WordPress plugins

There are a number of different WordPress plugins you should utilize to create a real-time Amazon WooCommerce integration. Beneath are just a few stable choices.

Find out how to Use Amazon to meet WooCommerce orders

The advantages of Amazon’s logistics and achievement community usually are not restricted to only their market sellers. With Amazon Multichannel Achievement (MCF), you should utilize the FBA supply service when promoting via different channels.

Like common FBA, you ship your stock to Amazon who decides which of its warehouses to make use of to retailer your merchandise. You then combine your web site with Amazon to sync the stream of order information. When a buyer locations an order, the order particulars are handed to Amazon who routes the order to the very best warehouse for a speedy supply. Amazon then picks, packs, and ships the merchandise to your prospects.

Advantages of utilizing Amazon MCF

Beneath are a few of the advantages of utilizing Amazon MCF for order achievement:

  • Streamlined operations: Through the use of Amazon MCF, you possibly can offload the challenges of operating complicated achievement operations. You don’t have to fret, about storage, processing, or supply. Merely creating and promoting nice merchandise that your prospects love.
  • Quick delivery: With Amazon MCF, you possibly can provide quick one-day and two-day supply to your prospects. Amazon additionally dispatches deliveries seven days per week, in contrast to different logistics firms.
  • Dependable supply estimates: You’ll be able to present assurance to your prospects by displaying a dependable delivery estimate and fulfilled by Amazin messaging in your web site.
  • Customizable delivery prices: Amazon MCF offers you full management over what delivery prices you cost prospects. You’ll be able to override the default Amazon charge with a flat charge charge or you possibly can provide free delivery.

Integrating Amazon MCF with WooCommerce

To combine your retailer with Amazon MCF, you will want to put in the WooCommerce Amazon Achievement extension. The extension connects to the backend of your Vendor Central account that can assist you automate the order achievement course of.

After the WooCommerce fee full occasion, the plugin sends the order particulars to Amazon.

It’s appropriate with any fee gateway that correctly triggers the WooCommerce fee full motion.

For the combination to work accurately, every of your WooCommerce product SKUs should precisely match the Vendor SKU for the corresponding product in your Vendor Central account. This may enable Amazon to course of, pack, and ship your orders with out points. If there may be an error with an order, the extension will ship you an e mail notification with the order particulars and details about the error.

Earlier than you obtain and start utilizing the extension, you will want to arrange your Amazon Market Internet Service (MWS) credentials

Amazon Market Internet Service (MWS) is an internet service API that permits Amazon sellers to attach their web site to their Amazon achievement account to programmatically trade information for orders and funds. With the info integration, you possibly can automate backend processes equivalent to stock and order administration.

Organising the extension

Because the post-install notification aptly states, you have to configure all settings for Amazon Achievement earlier than it should work. It would be best to begin by deciding on your Residence Area.

Connect Amazon WooCommerce Home Region
Be certain to evaluation and perceive the safety necessities associated to this process.

After you choose your Residence Area, the extension will present you values for the Developer’s Identify and Developer ID. You’ll need these values to authorize the plugin’s connection to MWS.

Out of your Amazon Vendor Central account, go to Settings > Consumer Permissions. Discover the part for Third-party developer and apps and click on Go to and Handle Your Apps adopted by Authorize new developer.

Connect Amazon WooCommerce MWS
Earlier than activating the plgin, you want your Vendor ID, Market ID, and MWS Authorization Token.

Now you’ll add the Developer Identify and Developer ID from the plugin’s directions. Affirm the combination and click on Subsequent. You’ll then acquire entry to your Vendor ID, Market ID, and MWS Authorization Token.

Copy and paste these values into the plugin settings.

Subsequent, you’ll must configure the FBA Stock Settings. Right here you possibly can set the default delivery pace, sync your stock, and assign order prefixes. There are additionally some normal plugin settings to configure equivalent to whether or not to allow delivery emails from Amazon to your prospects.

Connect Amazon WooCommerce Inventory
While you join Amazon and WooCommerce, there’s a single place for configuring your shops vital particulars.

The ultimate step is to pick out which merchandise will use MCF for deliveries. There are two methods to do that. The primary is to go to the edit product web page for a specific merchandise and examine Fulfill with Amazon FBA, situated within the product information tab.

Connect Amazon WooCommerce Fulfillment
Some vital issues to think about if you join Amazon with WooCommerce are the achievement and return processes.

The opposite method is to go to WooCommerce > Merchandise the place there will probably be a brand new choice to shortly toggle FBA on or off for every product in your catalog.

Some notes about Amazon MCF

Not like FBA orders processed via the Amazon market, Amazon doesn’t deal with returns for MCF orders. This implies you will want to arrange a reverse logistics course of to deal with any buyer returns your self.

Additionally, Amazon MCF doesn’t ship orders internationally. In the event you promote world wide you will want a further achievement methodology whether or not it’s a 3PL or in-house course of to serve these prospects.


With an Amazon WooCommerce integration, you possibly can run your whole ecommerce operations from a single hub, making it simpler than ever earlier than to promote extra objects on-line. In the event you don’t already observe a multi-channel technique, take into account the potential advantages and use this information to handle your channels extra effectively.


Please enter your comment!
Please enter your name here