Josh Duhamel and Dakota Media Are Shaking Up Iconic Manufacturers


Generally it helps to power manufacturers out of their consolation zone—and that’s the place Dakota Media is available in.

Actor Josh Duhamel and media visionary Josh Algra, co-founders of the artistic and manufacturing company, joined Adweek CEO Will Lee at Brandweek to debate their ardour for serving to firms create consumable content material whereas staying true to their model story.

Positively disruptive

The duo based the company in 2019 and have since labored with main manufacturers just like the Nationwide Soccer League’s Los Angeles Rams, the PGA Tour and Hyundai. Their method is easy and impactful: “We actually wish to make noise and assist these firms be who they’re and discover a cool solution to do it,” Duhamel stated.

Algra added: “For us, being positively disruptive is necessary. It’s not all the time simple to get there—you sort of need to power folks to get out of their consolation zone.”

An instance is their marketing campaign for 3M, a tech firm that manufactures industrial and client merchandise. Dakota Media was tasked with selling the 3M Open golf match and efficiently executed marketing campaign targets by highlighting how 3M-manufactured machines constructed TaylorMade golf equipment.

“We attempt to humanize a few of these manufacturers,” Algra stated, sharing that the crew spent a variety of time digging into the model’s lengthy historical past, which is rooted in science and tech.

Retaining issues recent

With Duhamel’s expertise in entrance of and behind the digital camera, and Algra’s expertise in tech, sports activities and tourism, Dakota Media is making its mark in branded content material. Its LA Rams marketing campaign for the NFL Draft garnered a variety of consideration, that includes A-list expertise like Bryan Cranston.

The artistic companions attributed the marketing campaign’s success to their collaboration with the Rams advertising and marketing crew and a sure stage of consolation on set for the expertise that stems from Duhamel’s prior relationships with among the stars and athletes. Algra credit his companion with working by a lens of all the time desirous to make the work totally different and fascinating.

“That’s what we attempt to do: Strive various things, attempt to shake it up somewhat bit. A few of it really works, a few of it doesn’t,” Duhamel summed up.


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