JPMorgan Chase CMO Carla Hassan on Values-Based mostly Advertising and marketing

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Understanding buyer use instances is a core a part of a advertising and marketing technique, however JPMorgan Chase CMO Carla Hassan is the uncommon Fortune 500 government who can recall these sorts of buyer success tales offhand.

It’s because Hassan’s crucial is buyer centricity. A lot of the work she’s achieved on behalf of the model facilities on prospects, and particularly the small-business house owners and entrepreneurs who depend on the monetary establishment for backing. That features Entry Trax, an organization based by Kelly Twichel that makes outside experiences accessible for folks with disabilities. 

“It’s

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