Kellogg’s Pushes Into DTC With Cheez-It As a result of ‘Knowledge Is Gold’

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Google has extended the lifetime of third-party cookies on its standard Chrome browser to 2023, however the finish remains to be coming. To proceed delivering on-line advertisements with precision, giant firms from PepsiCo to Procter & Gamble are looking for methods to gather first-party information in a shopper-friendly vogue. One standard technique is direct-to-consumer platforms. Final week,…

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