KFC Out of doors Advert By PS21: You realize the place to search out us

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The brand new KFC on the island of Mallorca is positioned within the Polígono de Son Malferit, a business space popularly often known as ‘the place IKEA is’, so Colonel Sanders’ firm has put in an enormous billboard on the island that mixes its initials with the Swedish furnishings agency’s attribute typography and colours to point the situation of its new restaurant.

The Kentucky firm’s Twitter profile shared the graphic on Thursday, July 29, and Ikea responded to the graphic with a nod to its traditional HUVUDROLL vegetable protein meatballs: Thanks KFC for telling individuals the place the #ChickenChicken is: on our HUVUDROLL meatballs. The #PolloPollo declare is a part of the technique that KFC has been following in Spain for years as a result of, on the Peninsula, when one thing is superb it’s emphasised and mentioned twice. The interplay between KFC and IKEA has already reached greater than 1 million impressions and 6,000 interactions.

This motion, developed by the company PS21 and positioned on the street that goes from the capital of the island to Manacor, birthplace of tennis participant Rafa Nadal, will likely be seen till September and is accomplished with a method in social networks and show to amplify the opening of the shop, with the goal of encouraging visitors in direction of the final KFC opened within the Balearic Islands. ‘The opening of this new restaurant is a chance to get nearer to the inhabitants of this area. That is why we attempt to discover native insights that enable us to be a part of their on a regular basis life’, in line with Beatriz Martinez, KFC Model Supervisor.

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