Kraken & Williams Racing: A method for the long run constructed on efficiency & excellence

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Kraken is thrilled to unveil an thrilling partnership with the English System 1 workforce Williams Racing, probably the most iconic and profitable groups within the sport’s historical past.

This groundbreaking partnership brings collectively two legacy manufacturers famend for his or her innovation, cutting-edge expertise, and unrelenting ardour for excellence. The partnership additionally unites two of the world’s most trusted manufacturers on a world stage with a shared imaginative and prescient for the way forward for finance, group engagement, and a dedication to pushing boundaries.

The Kraken emblem will seem prominently on the halo and rear wing of the Williams Racing’s FW45 race automobile pushed by Alex Albon and Logan Sargeant within the System 1 Rolex Australian Grand Prix 2023. We anticipate this partnership to additional our mission of accelerating the adoption of cryptocurrency so communities around the globe can extra simply obtain monetary freedom.

Kraken and Williams Racing will even create unparalleled digital collectible experiences with a concentrate on elevating the crypto group and interesting motorsport followers. As at all times, group stays on the coronary heart of every part Kraken does; for the primary time, holders of a number of the most fun digital collectable tasks on KrakenNFT will be capable to show their NFTs on the rear wing, alongside Kraken.

“Kraken and Williams Racing present what is feasible while you mix imaginative and prescient with excellence, disruptive efficiency, and innovation. Each are iconic manufacturers which have stood the check of time,” mentioned Mayur Gupta, Kraken’s Chief Advertising and marketing Officer. “This partnership will allow us to interact with each Kraken’s and William’s international communities and showcase the influence and life-changing potential of Crypto and Web3.”

This partnership marks Kraken’s first international partnership with a System 1 workforce as we put together to turbocharge our international presence within the coming yr.

Two legacy manufacturers who by no means cease innovating

Kraken and Williams Racing share numerous similarities between their origins, values, and performance-driven requirements. They’re each gritty, iconic disruptive manufacturers pushed by ardour and a dedication to constructing modern merchandise meant for an ever-changing world. Williams has at all times stored an eye fixed in the direction of the long run, residing by their mantra: “the following race is at all times a very powerful one.”

Williams Racing earned the respect of the grid by by no means settling for “adequate” and continually discovering methods to innovate and carry out on monitor. With the second most Constructor’s Championship wins of any System 1 workforce, Williams is certainly one of simply three manufacturers to keep up their place in each season for greater than 4 many years. Kraken is proud to hitch them as they proceed constructing for the long-term success of the workforce.

Turbocharging the worldwide adoption of crypto

With regards to securing your monetary freedom, nothing places you within the driver’s seat fairly like crypto. Accessed by over 10 million shoppers around the globe, Kraken has earned a repute as a safe place to purchase and promote BTC, ETH, and different digital belongings.

We’re honored to work with Williams Racing, probably the most esteemed manufacturers, not simply on the System 1 grid, however around the globe. As we speed up our mission to empower monetary freedom and inclusion globally, we sit up for collaborating with Williams Racing and seeing our mission by way of to the checkered flag.


These supplies are for basic data functions solely and should not funding recommendation or a suggestion or solicitation to purchase, promote, stake or maintain any cryptoasset or to interact in any particular buying and selling technique. Some crypto merchandise and markets are unregulated, and also you might not be protected by authorities compensation and/or regulatory safety schemes. The unpredictable nature of the cryptoasset markets can result in lack of funds. Tax could also be payable on any return and/or on any enhance within the worth of your cryptoassets and it is best to search unbiased recommendation in your taxation place.

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