Kroger Unveils a Non-public Market With First-Occasion Focusing on

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Grocery chain Kroger introduced the launch of a personal programmatic promoting market that can assist additional monetize its first-party knowledge. The Kroger Non-public Market will enable companies and types to use Kroger knowledge to programmatic campaigns. And there is loads of knowledge to be had–the retailer serves 60 million U.S. households annually. In the meantime, companies…

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