Leica’s Newest is a Teddy Bear Digital camera Toy That Would not Take Footage


Leica has partnered with Japanese collectible firm Medicom Toy with a restricted version Bearbrick toy. The cartoon-style bear will likely be obtainable in three sizes and options iconic Leica digicam iconography, however it received’t take images.

Initially teased on Weibo and introduced in full in Zeek Journal (and noticed by Leica Rumors), the Bearbrick (stylized [email protected] by Medicom) is a brand new single product line of Leica M themed toy bears that will likely be obtainable in restricted portions solely in China.

The collaboration was designed by Leica’s David Suh and the chief designer at 3125C Mike Lam and contains a look that attracts closely from Leica’s M cameras.

Like nearly all of Medicom’s Bearbrick figures, the bottom design of the bear stays the identical whereas the patterns are painted on. Within the case of the Leica collaboration, the entrance of the bear options the Leica lens mount and lens cap in addition to the rangefinder diopter whereas the rear exhibits “Leica Digital camera Wetzlar” subsequent to different aspect of the diopter and above a rendition of the again of recent digital M rangefinders. The bear will likely be primarily silver and black however may also have the signature pink Leica emblem emblazoned on the entrance of the bear “as a tribute to the legendary M-system rangefinder digicam within the historical past of images,” proper under its neck.

The bear will likely be obtainable in three sizes: 100%, 400%, and a a lot bigger 1,000%. The usual dimension is seven centimeters (about 2.8 inches) tall, which is taken into account 100% in MediCom’s Bearbrick dimension charts. 1000% figures are due to this fact 70 centimeters (about 28 inches) tall and 400% figures are 28 centimeters (about 11 inches) tall.

On this case, the 100% and 400% sizes additionally ship with an “unique” Leica digicam strap and “multifunctional digicam bag.” The 400% dimension bear is definitely related in dimension to an precise Leica rangefinder, and the related bag can be used with Leica M system digicam and with “some” lenses.

As a result of it could slot in a sling bag, Zeek writes that this would be the first cross-back product within the historical past of Bearbrick. For some, it will make the 400% bear a very fascinating and “fashionable” road accent.

The 1,000% dimension bear is ready to retail for 25,000 yuan (which is about $3,863) whereas the 400% and 100% sizes are offered as a set and priced at 12,800 yuan (about $1,978). The Leica M Bearbrick collaboration toy will likely be obtainable beginning on August 10 solely in China.


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