LiveRamp allows price financial savings and enterprise advantages throughout media planning, marketing campaign efficiency, and ROAS by collaborating responsibly with knowledge
SAN FRANCISCO — LiveRamp (NYSE: RAMP), the main knowledge collaboration companion, at present introduced the findings of a commissioned Complete Financial Influence™ (TEI) examine carried out by Forrester Consulting on behalf of LiveRamp. The examine revealed {that a} composite group consultant of interviewed clients utilizing the LiveRamp Knowledge Collaboration Platform for advertising use instances achieved a 313% return on funding and $9.6 million in enterprise advantages over three years, with a payback interval of lower than 6 months.
When evaluating entrepreneurs’ viewers insights, focusing on, and measurement precision, the examine discovered that organizations face vital obstacles of their paid media lifecycle throughout search, social, programmatic show, linear TV, CTV, and media networks. With a scarcity of granular attribution knowledge, media spend is inefficient and channel effectiveness can’t be measured precisely. It’s additionally difficult to securely collaborate with media companions at scale whereas upholding every occasion’s privateness necessities.
The examine revealed that investing within the LiveRamp Knowledge Collaboration Platform addressed these hurdles by delivering vital enhancements in media effectivity and effectiveness. Over three years, this equates to sizable progress and productiveness for the outlined composite group, together with:
- 15% effectivity acquire in paid (non-retail) media finances spend, price $6.1 million
- 20% effectivity acquire in retail media finances spend, equating to $1.2 million
- 70% measurement optimization of paid media, driving $18 million in incremental income
- 90% measurement optimization of retail media, equaling $8.8 million in incremental income
- 50% time financial savings for group members targeted on media activation actions
“We’ve positioned [LiveRamp] as a nonnegotiable piece of our adtech infrastructure,” mentioned the pinnacle of media transformation for a monetary companies agency who was interviewed for this examine. “LiveRamp helps us measure frequency holistically throughout all of our companions versus it companion by companion. We’ve saved tens of millions of {dollars} from slicing waste, guaranteeing our advert placements are focused to the suitable individuals, and shopping for greater high quality knowledge versus what we used to purchase. LiveRamp supplies a crucial service. I don’t assume that you can do promoting with out it, definitely not programmatic.”
The examine revealed that the LiveRamp Knowledge Collaboration Platform additionally unlocked unquantified advantages, together with:
- Improved model notion by means of a extra correct understanding of shoppers and their shopping for journeys
- Enhanced relationships with companies, retailers, and publishers by means of extra strategic media planning discussions enabled by improved knowledge accessibility
- Improved cadence of media planning with extra frequent, knowledgeable marketing campaign planning actions comprised of historic efficiency knowledge throughout publishers
- Improved knowledge governance to keep away from potential income loss and authorized prices resulting from the usage of embedded identification decision as a substitute of sending hashed buyer knowledge on to companions
“I view the LiveRamp relationship as the one conduit to getting the 90 million individuals in our database into the ecosystem [ethically],” mentioned the VP of data-driven experiences at a private care and wonder model who was additionally interviewed. “We knew that every one of our companions and retailers have been investing in LiveRamp as effectively. Having that form of widespread foreign money throughout the ecosystem was necessary.”
“The important thing to unlocking a number of worth for us has been attending to a stage the place we’re planning each nationwide media and retail media side-by-side with a ‘higher collectively’ perspective,” mentioned a senior analytics director of a specialty CPG agency. “Bringing in our personal media publicity knowledge and pushing the retailers to deliver their very own in is basically the place the magic has occurred. We’ve recognized a number of efficiencies. It’s additionally the place we’ve realized quite a bit about media execution and methods to coordinate between us.”
Matt Karasick, Head of Product at LiveRamp, added, “LiveRamp is a robust drive multiplier for manufacturers, publishers, and platforms, from establishing a sturdy identification basis that underpins all media efforts, to enabling seamless and safe knowledge collaboration internationally’s highly effective knowledge collaboration community. We are going to proceed to spend money on how our platform helps entrepreneurs unlock larger efficiencies, deeper insights, and higher outcomes all through the shopper journey.”
Forrester aggregated the experiences of the interviewed advertising leaders to create a single composite group – a B2C enterprise with $5 billion in annual income that spends $100 million in annual paid media and advertises by means of a number of paid media channels, together with programmatic, search, social, linear TV, CTV, and retail media networks.
Obtain The Complete Financial Influence Of LiveRamp Knowledge Collaboration Platform right here. Be taught extra in regards to the LiveRamp platform at liveramp.com/our-platform.
About LiveRamp
LiveRamp is the main knowledge collaboration companion, empowering manufacturers, platforms, and publishers to ship distinctive experiences and drive measurable efficiency all over the place it issues with the world’s strongest knowledge collaboration community.
Constructed on a basis of strict neutrality, unmatched interoperability, and world scale, LiveRamp allows organizations to maximise measurable outcomes and create lasting enterprise worth. Trusted by the world’s main manufacturers, retailers, monetary companies suppliers, and healthcare innovators, LiveRamp is shaping the way forward for accountable knowledge collaboration in an AI-driven, outcomes-focused world.
LiveRamp is headquartered in San Francisco, California, with workplaces worldwide. Be taught extra at LiveRamp.com.
