Luxurious Model Repositioning Case Examine



Get My Rugs, a 40-year-old producer of handmade rugs, wanted a refresh. Their current model, marked by an outdated emblem and messaging, now not resonated with their target market of mid-career professionals searching for trendy, subtle residence decor.

Brand Repositioning Case Study for American Rugs old logo


Leo9 Studio partnered with Get My Rugs for a complete model repositioning case research. This concerned in-depth evaluation of the corporate’s historical past, values, and aspirations to craft a brand new model archetype and character. Get My Rugs was repositioned as a purveyor of timeless, but trendy, handcrafted rugs that elevate any house with easy magnificence.

Model Evolution

  • Brand: A minimalist design that includes a golden ratio-inspired “G” intertwined with the model identify changed the previous wordmark. It embodies the right steadiness of custom and innovation that defines Get My Rugs.
  • Colour Palette: Impartial tones like beige and gray changed dated colours, conveying sophistication and flexibility. This aligns the rugs with numerous design types.
  • Web site: A clear and user-friendly web site changed the previous one, showcasing the rugs in aspirational settings and emphasizing their high quality and craftsmanship.
  • Messaging: The model voice shifted to be extra evocative and aspirational, specializing in the emotional connection folks create with their rugs.
Visual branding and Brand Repositioning Case Study

Outcomes after Model Repositioning:

  • Elevated Model Consciousness: Web site site visitors surged by 30% inside simply three months of the rebrand launch.
  • Enhanced Model Notion: Shopper surveys revealed a big shift in notion, with clients now associating Get My Rugs with luxurious, high quality, and trendy model.
  • Boosted Gross sales: Gross sales inquiries rose by 25%, demonstrating the affect of the rebrand on buyer buy intent.

Past Rugs

The success of this model repositioning case research impressed Get My Rugs to entrust Leo9 Studio with the transformation of one other product line. This demonstrates the company’s capacity to ship tangible outcomes and construct lasting consumer relationships.

Testimonial after Model Repositioning

“Working with Leo9 Studio wasn’t nearly a emblem refresh, it was an entire model repositioning. They helped us perceive our target market, refine our messaging, and create a model identification that actually displays our heritage and values. The outcomes converse for themselves – elevated gross sales, web site site visitors, and a model notion that aligns completely with our imaginative and prescient. We couldn’t be happier with the partnership!”

Brand Repositioning Case Study social media posts

Distinctive Promoting Proposition

Leo9 Studio goes past visuals, crafting holistic model identities that resonate with goal audiences and drive progress by way of strategic model repositioning case research.