What higher approach to launch Maaza, the No1 tropical fruit drink on the earth, than honoring its Indian roots. That was the thought behind the inventive idea of Kaleidoscope, the marketing campaign impressed by the standard mandala, a religious image that originated in India. Utilizing a geometrical sample in a round form that has robust symmetry, the message is conveyed with a pulsing rhythm that beckons you to a tropical sensation not like no different. This digital marketing campaign was launched within the Netherlands, France, and Denmark.
