Made in America: Season 3


Thriving within the desert

The panorama of Phoenix and its surrounding areas nonetheless beckon pictures of the Wild West — dusty, oppressively scorching summers; a tumbleweed rolling by a saguaro cactus; rattlesnakes and scorpions. However, Phoenix and the encompassing areas are a lot greater than the times of yore. In keeping with 2020 census information, Phoenix was the fastest-growing giant U.S. metropolis between 2010 and 2020 and two suburbs of Phoenix — Goodyear and Buckeye — are two of the fastest-growing U.S. cities in that decade. Not solely is there potential for financial progress, however residents have additionally already proved that they’ve what it takes to excel in small enterprise.

Made in America, GoDaddy’s documentary sequence showcasing the struggles and success of extraordinary entrepreneurs is utilizing season three to shine a lightweight on Arizona. Fittingly, GoDaddy’s headquarters are situated in Tempe, Arizona, a part of the bigger Phoenix panorama and residential to Arizona’s largest college.

We really feel a deep connection to the entrepreneurs within the Valley of the Solar as a result of we’ve been there.


Phoenix gives a singular alternative for the season. Empower, GoDaddy’s philanthropic program that equips entrepreneurs in additional than 40 cities with the instruments they should thrive, has a powerful presence in Phoenix.

GoDaddy additionally has sturdy relationships with enterprise companions and native consultants that can carry compelling entrepreneurial tales and revered consultants to the forefront of the sequence. The state’s polar and divided political local weather permits for distinctive views on core points and entrepreneurial alternative gaps for immigrants and Native and Indigenous Peoples.

Season three of Made in America is taking us on a journey with two distinctive entrepreneurs — Dizzie Ramsey and Cherilyn Yazzie.

Dizzie Ramsey, Simply Vitality Leisure

Dizzie RamseyDizzie Ramsey is a born entertainer. Utilizing his excessive vitality and humor, he has loved 20-plus years within the leisure business because the MC for the Harlem Globetrotters and dealing for Radio Disney, the Phoenix Suns and Nickelodeon. Touring has taken him to all 50 states.

He began Simply Vitality Leisure (JEE) 5 years in the past. The corporate serves and entertains youngsters and the aged, specializing in youngsters with disabilities and sicknesses and partnering with native senior facilities. The leisure firm additionally companions with bigger firms for team-building occasions.

Dizzie began JEE to do one thing that didn’t place the complete burden of leisure on himself. He noticed it as a chance to coach others and go on his vitality and keenness for leisure whereas bringing pleasure to others.

The COVID-19 pandemic has been robust on the leisure business, and JEE is not any exception. The character of lockdowns and restrictions nearly shut down all enterprise.

He financially supported his workers through the hardest occasions of the pandemic, ensuring his colleagues may pay their payments and bills.


The social unrest and racial divide that has intensified and been dropped at the forefront of society has additionally created a wrestle for Dizzie and JEE. He feels battle in his occupation and its notion as “the assistance” exhibiting as much as occasions for an viewers that’s typically prosperous and white, and the lack to talk his thoughts on key points to not alienate his consumer base and doubtlessly lose enterprise.

However Dizzie pushes on to create pleasure and leisure for the neighborhood. JEE is working with the Treasure Home, a house for adults with all skills run by the Kurt Warner Basis, for an upcoming occasion. Dizzie can also be working towards a partnership settlement for JEE to be the leisure accomplice of the native Indoor Soccer League.

Cherilyn Yazzie, Espresso Pot Farms

Cherilyn Yazzie is aware of the significance of wholesome consuming. As a social employee for greater than a decade, and a Navajo girl, she managed the vitamin companies division for Navajo County Public Well being.

She frequently really useful nutritionally dense and healthful meals however realized that wasn’t all the time attainable for her shoppers.

Contemporary fruit and veggies weren’t all the time available, particularly to these situated on Navajo Nation reservations, the place a meals desert exists.

So, she determined to do one thing about it.


Cherilyn Yazzie

She and her husband, Mike, began Espresso Pot Farms. Utilizing a greenhouse, drip irrigation, cautious soil administration, and different methods, they produce contemporary produce regardless of the cruel desert circumstances and lack of water.

Since 2016, they’ve been operating and working the farm, offering contemporary produce to the Navajo Nation.

Her purpose is to get others throughout the Nation into farming in order that increasingly alternatives for nutrient-rich, contemporary meals can be found, and future generations will proceed to be wholesome, dwell lengthy, and be capable to proceed to share the traditions and tradition of the Navajo.

Working and promoting primarily from farm stands contained in the reservation, Cherilyn and Mike needed to alter when the COVID-19 pandemic shut down these stands. They launched their first community-supported agriculture (CSA) motion and have been capable of promote in some farmer’s markets each on and off the reservation.

Having to lease the land they farm from the Navajo Nation and dealing virtually utterly off the grid — no operating water, no electrical energy and minimal web service — Cherilyn and Mike say that if they’ll make a farm work, anybody can. They’re targeted on persevering with to develop their CSA, getting their web site up and operating, and studying extra about advertising and marketing their model and their enterprise to allow extra folks of their neighborhood and past dwell wholesome lives.

Be a part of us on Oct. 14, 2021, for the third season of Made in America as we be taught extra concerning the obstacles overcome by Arizona entrepreneurs and the way they thrive and help their communities within the Grand Canyon State.



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