Main Looker Studio GA4 connector replace provides 170 new fields


Looker Studio has rolled out a serious replace to its system, unveiling 170 new fields for reporting. With a purpose to entry the brand new knowledge, customers should refresh their GA4 knowledge sources.

Why we care: Now you can create extra in-depth, detailed Looker Studio stories as a result of they are going to have entry to knowledge that beforehand wasn’t out there. Advertisers are significantly excited as they’ll have insights into touchdown web page, consumer conversion, web page location and session conversion charges by occasion knowledge, which can assist them to make extra knowledgeable selections on the subject of advert placements and campaigns transferring ahead.

What are the brand new fields: A powerful 170 new fields have been carried out – so we’ve simply highlighted a few of private favourites right here:

  • Advertisements clicks & value
  • Common session length
  • Touchdown web page
  • Web page location
  • Web page referrer
  • Session & consumer conversion price
  • Session conversion price by occasion identify
  • Time dimensions like hour or week

How do you get the brand new fields? To get entry to Looker Studio’s new fields, comply with these step-by-step directions:

  • Click on on ‘Information Sources’ of their Looker Studio account.
  • Choose the GA4 supply you want to replace and choose the ‘Refresh Fields’ button within the backside left nook.
  • A brand new window will then pop up in your display screen with all 170 new fields listed.
  • Click on on ‘Apply’.
  • All the brand new fields ought to then seem in your present stories.
  • You’re all set!

Some entrepreneurs might not have entry to all 170 new fields instantly. The variety of new fields your account has entry to will is dependent upon what number of conversion occasions you may have.

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In regards to the creator

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was website positioning Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with website positioning company Blue Array to co-author Amazon bestselling guide ‘Mastering In-Home website positioning’.


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