Manufacturers Have a good time the Holidays With AR Snapchat Lenses


Forward of the vacation season, manufacturers have begun releasing festive augmented actuality Lenses on the Snapchat platform. Listed here are a number of the experiences accessible to customers.

To start out, attire firm Carhartt launched three AR Lenses for the vacation season. The Carhartt Santa Lens is a gamified expertise that locations a white beard and Carhartt beanie on the individual’s head and challenges them to drop as many presents onto homes as they’ll in a restricted period of time.

The Detroit Retailer Lens, in the meantime, locations a Carhartt beanie on the individual’s head and permits them to nearly step inside a festive recreation of the model’s Detroit flagship to browse merchandise. Folks can faucet a button to navigate to Carhartt’s web site and make a purchase order. Equally, the Store Detroit Retailer Lens permits folks to browse a choice of Carhartt merchandise and faucet to navigate to Carhartt’s web site.

“After the success seen final vacation, we wished to increase our method in offering an omnichannel expertise that leaned closely into augmented actuality and shoppable commerce,” mentioned Katelyn Aubuchon, director of name advertising at Carhartt. “We hope that taking part in Santa and dropping Carhartt presents or getting into our iconic Detroit retailer simply would possibly really feel like a enjoyable model expertise and never simply one other vacation advert.”

Elsewhere, Amazon launched a Woo Sled Lens that asks folks to yell “woo” to energy a sled because it glides down a snowy hill. Folks can tilt their head to steer the sled in an effort to gather merchandise like Amazon packages and laptops.

The Purina Beggin’ Vacation Spirit Lens attire customers up just like the Beggin’ model mascot, Hamlet, and asks them to sing alongside to Beggin’s vacation jingle. When utilizing the rear-facing digicam, the Lens lets customers view a digital retailer the place they’ll browse the band’s vacation merchandise and different merchandise.