Manufacturers Should Outline Audio Id, says Pepsico’s Alonso

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From inventive experiential pop-up retailers to unprecedented influencer partnerships, the patron packaged items trade has continued reinventing its advertising and marketing efforts to face out in a crowded house. It’s no secret that Gabe Alonso, head of digital platforms and neighborhood, vitality drinks at PepsiCo has remained busy—the corporate simply unveiled its model new Mountain Dew Rise Vitality drink, in a partnership with LeBron James.



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