NOBOX led the digital and inventive technique for Miami-based Memorial Healthcare System’s (MHS) new complete branding marketing campaign. This literal heartfelt marketing campaign promotes the Memorial Cardiac and Vascular Institute. NOBOX collaborated with Amperage Advertising and marketing, who carried out total market analysis, led offline efforts, and contributed the ‘we lead with coronary heart’ tagline.
Anchored by the TV spot, the inventive technique highlights the intimate connections cast between sufferers and Memorial medical doctors and caregivers. Marketing campaign property hinge on this emotional model hook, and develop into extra focused based mostly on the place the viewers is on their cardiac journey by way of an omnichannel technique that features natural and paid social, digital radio, show adverts, linked TV and different key offline efforts.